E-commerce business owners must separate from the competition and do things differently to succeed. The e-commerce world is oversaturated with companies offering nearly the same products, prices, and services.
Why should a consumer shop with one over the other? To succeed as an e-commerce business owner, you must go the extra mile to stand out from the competition. But how is that possible when there is already such an oversaturation of companies? Perhaps jewelry is the unexpected solution to help your e-commerce business succeed.
Jewelry can draw attention to your e-commerce business, open your product lines to new people, and allow you to present your company in a new and exciting way. Using jewelry is a great way to get the upper hand and drive your company toward success.
Why and how can jewelry benefit an e-commerce business if it’s not on the list of products sold in its store? The answer is simple. Everyone loves jewelry. We stop and take notice when we see a gorgeous diamond ring or a beautiful necklace. People of all races, genders, ages, and backgrounds love and appreciate jewelry. As a marketing tool, it has versatile ways to draw eyes to your e-commerce business.
Whether used as an advertising tool, a way to showcase products from your store, or as a marketing aid, jewelry can take your business to new heights. There are endless ways to use jewelry in your e-commerce business and separate your brand from the competition.
How to Use Jewelry to Differentiate Your Brand from The Competition
Let’s look at a few easy and beneficial ways jewelry can serve as a powerful tool to draw attention and business to your e-commerce shop. The ideas below benefit e-commerce businesses of all sizes and in all industries. We encourage every e-commerce business owner to bring jewelry into their world and sit back and enjoy the attention it creates for their business.
Draw Attention to Your Advertising
First impressions matter, especially as an e-commerce business owner. One way to draw attention to your brand is with extraordinary advertising and marketing. Wearing jewelry in advertising photos and videos can draw more eyes to your brand, whether you rock a dazzling necklace or an elegant pair of earrings. Jewelry helps bring visual interest to your images, helping them captivate more eyes. People who stop to check out your advertising are likely to explore the products offered in your e-commerce store.
Yes, a simple photo rocking a piece from the Moissanite jewelry collection can help you gain new customers!
Build a Social Media Presence
Social media is a powerful tool enabling e-commerce businesses to show off their products, connect with an audience, and attract new customers. Building a social media presence can be tricky but, not impossible, with the right marketing tactics. You can not only bring your existing audience to your social media platforms and attract new eyes to your business.
Share the photos and videos of yourself or models on your social media pages as you announce new products. Jewelry also works well as a promotional product to get more page likes and post shares.
Jewelry as a Prize for Contests and Giveaways
A contest or giveaway attracts eager people hopeful they will score something for nothing. The better the prize, the more attention it will attract; jewelry always entices the eyes. Entice consumers to your business even further and create massive excitement by implementing a little friendly competition into your contest. Consumers who learn about your contest or giveaway will tell others who also visit your e-commerce store, make a purchase, and then tell their friends -and so on. It’s a winning situation for any e-commerce business owner.
Free With Purchase
Free is the four-letter word everyone wants to see. Offering a freebie with a purchase entices customers to buy certain items or spend a certain dollar amount. The better the freebie, the more enticing to the customer. Jewelry is one of the top gifts with purchases available. Whether you offer a free pair of earrings, a gorgeous necklace, a bracelet, or another piece, expect this offer to increase sales.
Expand Your Product Line
There is no such thing as too many products in your e-commerce store. Why not offer a few selected pieces of jewelry to complement existing items? Whether you sell clothing, accessories, home decor, or other items, jewelry will appeal to a wide range of people and increase your customer base and sales volume. Consider unique bracelets, earrings, necklaces, and rings made from Moissanite to further stand out from the competition.
Marketing Tips for Your e-Commerce Business
Before we close, we’d like to give your e-commerce business another advantage with a few more useful marketing tips.
- Optimize your website for search engines. Use specific keywords and ensure the site is user-friendly and easy to navigate.
- Work alongside e-commerce business professionals who can help build your company into a profitable and successful venture.
- Take advantage of other advertising opportunities, including email marketing, paid advertising, and social media.
- Attract new customers with enticing discounts and incentives such as limited-time promotions, deals only for email subscribers, free shipping, or loyalty programs.
- Add a blog to your e-commerce site. Customers appreciate a blog loaded with product reviews, how-to guides, tutorials, and fun content -and it can drive more eyes to your site.
- Use analysis tools to track metrics including website traffic and conversion rates. Monitoring and using these tools allow you to learn the behavior of your audience and customer base and adjust strategies based on this information.
- Keep customers happy, above all else. Prioritizing quality service and products is a magical tool that works for your business. Providing exceptional customer service always stands out to a customer.
Stand Out from The Competition
An e-commerce business that does the unexpected is one that consumers will notice. Jewelry is one unexpected way to attract eyes to your business. Use jewelry in all areas of e-commerce business building, from marketing to advertising, and sit back and enjoy the increased profits and customer base in the coming months.
