Moosend Review: Is This The Right Email Marketing Solution For You?

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By Omar Deryan

Updated 17 September 2022
moosend review
My Verdict
4.7 out of 5 stars (4.7 / 5)

With cutting-edge automation flows, lead generation capabilities, and user-friendly features, Moosend is a robust email marketing automation platform that will help you expand your business one email at a time.

Is Moosend right for you? Keep reading to learn more as I review Moosend.

If you’re here, it means that you’ve heard about Moosend, and that you’re probably looking for a powerful email marketing automation tool.

Moosend is an email marketing platform that allows businesses to easily create, send, and track emails. It offers a wide range of features that makes it an attractive choice for businesses of all sizes.

In this Moosend review, I’ll cover all you need to know about Moonsend so you can decide whether or not it’s the perfect platform for you.

I will also take a look at the features offered by Moosend and how they can help your business grow.

I will also provide an overview of the pricing plans, how to get started with the platform, and how it compares to other popular email marketing automation tools.

What Is Moosend?

moosend review

Moosend is an email marketing automation platform. In order to free up your time to work on things like developing new products or fostering stronger relationships with customers, Moosend automates monotonous tasks in your marketing initiatives.

You’ll need a comprehensive email marketing platform that makes managing your e-commerce business simple to maximize the benefits of your email marketing strategy while saving on costs.

Email marketing is crucial because it helps you build stronger relationships with your customers with each email you send out. For this reason, selecting the ideal service provider is crucial to your success.

The incredibly user-friendly layout of Moosend makes it ideal for newbies who have never used a service such as this one.

It’s also important to point out that Moosend, like other email marketing providers, makes it simple to start your first email campaigns by providing an initial free plan.

If you want to test out the features before committing, this is perfect.

You may quickly create full email marketing campaigns thanks to Moosend’s straightforward email marketing solution.

Finding a template and editing it to suit your needs is quick and easy. There are numerous integrations with your current tools as well.

Compared to several of its comparably priced competitors, Moosend has more sophisticated automation capabilities.

However, customer assistance in their free plan is only offered five days a week and does not offer phone or priority service. It also has a limited number of pre-made templates as well as third-party integrations.

Key Moosend Features

Here are some of the key features that Moosend offers:

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  • The drag and drop editor: Moosend utilizes is a user-friendly tool for creating forms, landing pages, and emails.
  • Email templates: There are more than 75 pre-made email templates are available for you to choose from to launch your campaign. The templates appear crisp and contemporary.
  • Marketing automation: Moosend offers a strong workflow editor and flexible automation capabilities.
  • Automation workflow templates: Templates for automation workflows are available to assist you easily set up email automations.
  • A/B testing: Create campaigns using various types of content and assess how well they perform.
  • Integrations: 38 third-party services can be directly linked to your Moosend account through integrations. You may also use Zapier to sync your lead generating, eCommerce, and CRM programs.
  • E-commerce: When sending emails, pre-made blocks take product listings from your website store.
  • Web tracking: By synchronizing your website, you can thoroughly monitor client journeys. This includes counting the number of sales generated by your marketing efforts.

Moosend Review

There is a wizard to walk you through setting up your account when you first sign up for Moosend. You will then need to connect your website.

You can monitor a customer’s activity on your website, including conversions and sales.

word image 48643 4 Image Source: https://moosend.com/blog/announcing-custom-dashboard/

The dashboard delivers a concise summary of your marketing initiatives in Moosend.

Your email lists, planned and previous broadcasts, as well as your subscriber count are all displayed on the dashboard.

Moosend is a great way to collect data about your customers, and you can also store this information on the platform. This data will be used to personalize your content, segment your customers, and implement trigger emails.

Data fields are how Moosend organizes the contacts you gather and store. You segment your email lists using these data fields to send more precise content.

Name, email, and phone number are the three default data fields in Moosend. You can also add an endless number of custom data fields to gather information that is important to your organization.

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Image Source: https://moosend.com/blog/announcing-custom-reports/

An email editor is provided by Moosend you can use it to draft personalized and expert emails. You can drag and drop multiple content types into your email templates.

These content types include text, video, button, product, image, article, social media icon, and timer.

Conditional blocks can also be incorporated into the email templates.

Using this tool, you may build dynamic emails that present your subscribers with particular material based on the information you have gathered.

Moosend offers fewer pre-made email templates than many of its rivals, with about 70 available.

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You can view how your emails will look both on a phone and desktop broswer.

You can however, not compare how the emails will look on various email service providers.

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For Moosend, marketing automation is a major strength. It strikes the perfect balance between simplicity and sophistication.

That makes it appealing to both marketing experts and total beginners.

The workflow editor is a big part of what makes Moosend such a powerful tool for marketing automation.

It is straightforward, well-designed, and visually appealing, similar to the email editor. It also functions really well, though.

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Moosend Pricing

So, what is the Moosend cost of email marketing?

The Free plan, the Pro paid plan, and the Enterprise plan are the three pricing tiers offered by Moosend.

However, you can also ask for a custom plan.

Your number of subscribers will determine your final Moosend prices because the platform uses a sliding scale. Additionally, it uses Moosend credits.

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Here is what each pricing tier offers:

Free Plan

Businesses that are just getting off the ground and business owners who want to test out the email marketing software should take advantage of the Free plan.

Additionally, you won’t need to input your credit card information to use the platform when on the Free Plan.

This program gives you free access to:

  • Marketing channels
  • Tracking insights
  • Reporting insights and analytics
  • Over 100 integrations with other tools
  • Branding and design experience (such as basic templates)
  • Marketing automation
  • Access to support services
  • Access to the Application Programming Interface (API)

You, however, miss out on these advanced features with the free plan:

  • Building landing pages
  • Customized reporting
  • Calls and services for priority support
  • Team members and the account manager
  • Transactional emails
  • Optimization of email delivery and strategy
  • Availability of dedicated servers
  • Features for onboarding and migration
  • Premium campaign results

You cannot sign up for the free plan if you already have subscribers. You will need to purchase a premium package even if you only have one subscriber.

Pro Plan

After gaining your initial subscribers, the Pro plan from Moosend provides you with everything else you require to build and expand your online business.

Selecting the Pro plan for the landing page editor is recommended if you need to construct several landing pages for a wide range of audiences.

From $8 per month for up to 2,000 members, this plan is a sliding scale based on your number of subscribers.

You will then be charged an additional $8 for each additional 1,000 subscribers. The ability to have up to 200,000 subscribers is the most significant benefit of choosing the Moosend Pro plan.

In addition to what you get in the Free plan, the Pro plan allows you to:

  • Build landing pages
  • Add up to 5 team members
  • Use transactional emails

Enterprise Plan

For large businesses or if you have more than 200,000 customers, this package is excellent.

The Moosend sales staff will need to be contacted to provide you with a quote because the pricing is not immediately available.

Your own IP address, custom reporting, and other perks are included in the Enterprise plan.

What Are Moosend Credits?

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Image Source: Moosend.com

In the Moosend credit system, credits are purchased, which then gives you the ability to send a set number of emails.

You also receive unlimited subscribers, all the benefits of the Pro plan, and there are no “expiration dates.”

If you don’t frequently use email marketing or if you provide email marketing services to clients, Moosend credits can be useful.

Pros

Here are my favorite things about Moosend:

  • Emails, subscription forms, and landing page templates all use the same straightforward drag-and-drop editor.
  • Web tracking raises the bar for Moosend’s marketing automation, analytics, and segmentation.
  • The automation templates and the workflow editor are easy to use.
  • Offers really good value for the money.
  • Live chat customer service is quick and efficient.
  • There are numerous ways to integrate your preferred tools.
  • The Pro plan already includes everything you require, so there’s no need to upgrade to the most pricey one.

Cons

Here are some things I think Moosend should improve on:

  • The more complex functions can be challenging to use or comprehend.
  • If you’re on the Free plan, there is limited customer support
  • Moosend unquestionably requires a user interface that is simpler to use and loads more quickly.
  • It’s challenging to customize your new business while on the Free plan because it doesn’t provide you with the landing page builder.

Moosend Alternatives

Moosend Vs Mailchimp

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One well-known and often used email marketing tool is Mailchimp.

With translation into more than 50 languages, Mailchimp offers all the fundamental functionality you’d expect from small business email marketing software.

iOS and Android mobile apps are also available on Mailchimp.

When you get into the payment plans, Moosend ends up being less expensive than Mailchimp. Its segmentation and automation capabilities are more adaptable and user-friendly.

Furthermore, Moosend enables limitless email sending. Every plan from Mailchimp has an email cap.

Moosend Vs Constant Contact

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Both Moosend and Constant Contact have a reputation for being extremely user-friendly and are quite inexpensive.

They are therefore perfect for anyone starting out in email marketing.

It is worth noting that more email templates are available in Constant Contact.

However, when it comes to marketing automation as well as analytics, Moosend dominates.

Its marketing tools are superior, and its most sophisticated features don’t require a higher price.

Moosend Vs Sendinblue

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An excellent Free plan that allows you to have limitless contacts is one of Sendinblue’s key selling points. All Sendinblue options allow you to expand your lists as much as you’d like.

Sendinblue is without a doubt one of the best value email marketing solutions available. That may be the case if you wish to build sizable subscriber lists for little money.

However, Moosend has a lower starting price than the least paid service offered by Sendinblue.

Additionally, the money is far better spent on things like marketing automation and A/B testing. Even before you can access these capabilities, Sendinblue is rather pricey.

Moosend vs. Mailerlite

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Moosend and Mailerlite have a lot of similar characteristics.

Both are promoted as low-cost, user-friendly email marketing options for small enterprises. They both have excellent editors for landing pages and emails.

They are also extremely similar in terms of price but Moosend has more sophisticated functions. Mailerlite, in contrast, keeps it more basic.

Is Moosend Right For You?

Moosend is the ideal choice for you if:

  • You want to use an inexpensive email marketing service: Moosend is a unique email marketing automation software that offers unlimited emails, branding-free emails, and premium features.
  • You need effective marketing automation templates: The 18 included templates in Moosend are comprehensive and diverse, allowing you to quickly set up various time-saving routines.
  • You require in-depth reports: The reports from Moosend include a wealth of data, such as geolocation, click maps, email clients, and revenue from campaigns, among other features. This makes it the right email marketing service if you need access to detailed reports.

Moosend may not be suited for your business if:

  • You’re searching for a multipurpose tool: There is no CRM on Moosend, and there are not as many direct third-party integrations as provided by other email providers.
  • You’re looking for a solution that offers outstanding email deliverability: When it comes to email deliverability, Moosend provides an average result. It may, therefore, not be suited for your business if email deliverability is a priority for your business.

Frequently Asked Questions (FAQs)

How good is Moosend?

Moosend is a top-notch email marketing automation platform that offers you quality features for the price.

There are many ready-to-use customized email marketing solutions if you manage an eCommerce store.

And to top it all off, using Moosend is quite easy. The editors for creating emails, landing pages, and automations function brilliantly.

You won’t have any trouble learning these, even if you are new to email marketing.

Is Moosend a CRM?

Not quite. Moosend does, however, allow you to do some of the functions of a CRM platform. The majority of email marketing automation platforms include some CRM functions.

They enable you to segment and organize your contact lists, which is crucial when you are sending tailored campaigns.

Moosend also makes it possible for you to keep tabs on what your website visitors do and use that information in marketing strategies and campaigns.

Even scoring your leads using marketing automation and CRM tools is possible with the use of this data.

What Is Email Marketing Automation Software?

Email marketing automation software is a platform that businesses can use to create, send, and track their email marketing campaigns.

Email marketing automation platforms offer a wide range of features that make it easier for businesses to manage their email marketing efforts.

Some of the features offered by email marketing automation software include campaign management tools, email template builders, list management tools, automated email campaigns, and reporting and analytics.

There are also significant benefits of email marketing you should take advantage of.

Is Moosend mobile friendly?

Moosend does support mobile devices. While you are editing landing pages and emails, Moosend allows you to view the mobile version.

As a result, you can constantly check to see if your advertising appear excellent on both mobile and desktop devices.

This also allows you to create solely mobile-focused ads and pages. It is worth noting that there isn’t a mobile app for Moosend.

The Final Verdict

I hope this Moosend review has provided comprehensive insight on what to expect from the email marketing and automation platform.

It’s difficult to find anything about Moosend that isn’t amazing, from superb automation features to a broad variety of customization choices.

Although no email marketing tool can be absolutely faultless, the Moosend email automation tool offers a lot of benefits at a reasonable cost.

The plans are sizable, so you should not have any trouble accessing the features you require.

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