17 Best eCommerce Platform for Small Business (Ranked & Reviewed)

Shopify is the best all-in-one solution that has everything you need to build your site and run your operations. If you want to start quickly, easily and without headaches, choose Shopify. It’s suitable for beginners and advanced users.


Wix is one of the most beginner-friendly website builders available on the market. It features an intuitive drag-and-drop editor and offers over 500 templates for customizing your store.
Sellfy is an eCommerce platform that allows creators to set up their own online storefronts to sell products. It’s especially popular among creators for its simplicity and its ability to handle both digital and physical goods.
Ecwid is an award-winning platform for small businesses that offers plenty of avenues for multi-channel selling and expansion.
Hostinger is a user-friendly platform with countless integrated AI tools. Pricing starts at 2.99$/month that includes full features.

These are just five of the best ecommerce website for small business in the market, and I’ve got more for you in this guide.

Why should you trust my opinion?

  • I’ve worked with over 3000 e-commerce business owners in the past 6 years.
  • I’ve tried and tested all the e-commerce business models under the sun, and I’m giving you my unbiased opinion.
  • And I’ve launched online stores on almost every platform.

Read on to find my detailed review of the platforms that I think can serve small business owners best.

What Are the Best Ecommerce Platforms for Small Businesses?

Here are the 17 best small business ecommerce platforms.

out of 10

Omar's Take

Shopify is my number #1 recommended e-commerce platform for small business.

It has all the features to help you get your business up from start to finish—it’s designed for a non-technical audience, but you wouldn’t know it from its polished and professional-finished look.

It also has a wide, if not the widest, range of point-of-sale features.

That’s why it’s perfectly applicable in various settings, whether online or in a physical store.

Best of all, it has a large user base, so you can be sure the platform will be around for a long time.

Best for:
Most online sellers and brick-and-mortar stores
Starts at $39 monthly
Annual Billing:
Starts at $29 monthly (billed annually)
3-day free trial & $1/month for 3 months

Shopify is a dedicated ecommerce platform that helps you build and manage your online store from inventory management, shipping & returns, product listings, payment processing, e-mail marketing, and more.

I’ve used Shopify multiple times for my own online stores.

It also has an extensive app market and is chock-full of features and tools.

The user interface is simple and easy to use, even for beginners. Hundreds of themes are available to fit practically every kind of online business.

It offers a responsive design that adapts your website to the customer’s device. Visitors can view your online store on a desktop or mobile device.

Shopify also lets you scale your business without changing platforms. As your small business expands, you can simply upgrade to plans that serve larger stores more effectively.

You can integrate Shopify with your social media accounts and marketplaces such as Amazon, Etsy, and Ebay.

This platform is for online sellers who want to design a unique store without learning complex coding and designing skills.

Key Features:

  • Built-in domain and hosting so you can set up and launch a successful online store right away
  • Headache-free order management from desktop or mobile: fulfilling orders (You can also use Shopify’s fulfillment centers to do it for you), managing returns, adding unlimited product listings, real-time sales and inventory updates, managing customers’ data, customer support and more.
  • 100+ Payment Processors so you can accept payments from worldwide customers. This includes Shopify Payments (Shopify’s payment gateway), which allows you to accept credit and debit card payments on your online store without having to use a separate payment processor. It also provides mobile card readers for accepting payments in person.
  • Marketing tools to grow, nurture and retain customers: E-mail marketing, abandoned cart recovery, lead capture tools, gift cards, search engine optimization (SEO)
  • Conversion Rate Optimization: Wide variety of themes with drag-and-drop feature, user-friendly, and easy to navigate interface, responsive design, easy to customize store to match the look and feel of your brand without writing any code
  • Multi-channel Sales: Integrates with the most popular sales channels like Facebook, Instagram, Walmart Marketplace, Google Shopping, eBay, and Amazon.
  • All-in-one POS system
  • 24/7 customer support
  • 6000+ third-party apps


  • Limited to only 100 product variations, might not be enough if you have a lot of different product combinations.
  • The app marketplace is excellent but expensive if you want to use multiple apps.
  • If you use a payment processor other than Shopify Pay like Stripe, Shopify will charge you an extra fee as high as 2% per transaction for customers with a basic plan.
  • Difficulty with blogging and content marketing.
  • Lacks native functionality for scheduling appointments, requiring the use of third-party applications to facilitate online booking. This limitation might make Shopify less suitable for service-oriented businesses.


Shopify has three pricing tiers.

  • Basic - $39 monthly
  • Shopify - $105 monthly
  • Advanced - $399 monthly

shopify pricing plan


out of 10

Omar's Take

Since Wix was originally a website builder, it’s quite strong in that area.

The editing tools are intuitive and the wide range of functionality make this platform easy to learn and navigate even for absolute beginners.

However, Wix is ideal for small businesses offering only a few products and isn’t as capable of supporting larger businesses.

So, if you have plans for expansion, keep in mind that you’ll have to migrate to a platform that can accommodate bigger operations.

Best for:
Stores with a selection of fewer than 50 products
Starts at $27 monthly for basic eCom capability
Annual Billing:
Starts at $204 (billed annually)
Free plan, free domain for 1 year

Wix has an easy-to-navigate system, making it one of the best ecommerce solutions for small business and solo entrepreneurs.

This ecommerce platform for small businesses is ideal for stores with a limited product selection of fewer than 50 products.

With countless drag-and-drop customization options, Wix can help you create a unique storefront with no coding skills needed. In this aspect, it’s one of the best ecommerce website builders in the market.

This SaaS platform has additional features to streamline your operations, including order tracking, payment processing, and multi-channel selling.

It also has its own landing page builder, as well as an abandoned cart recovery feature that sends automated emails to customers to redirect them to your checkout page.

Another reason this site is popular with new business owners is its free plan option and low cost for paid plans. The site’s available storage options are also perfect for small businesses.

The downside is the platform may not be adequate for larger enterprises, which can be a concern once your business grows.

Key Features

  • Super user-friendly: customize your storefront using intuitive drag-and-drop tools
  • Supports different business models: Wix has apps that let you sell subscriptions and tickets
  • Flexibility in payment processor options: Wix has its own payment processing solutions, but you can choose a different payment facility that works best for your business.
  • Complete SEO tools and solutions
  • Extensive online resources and 24/7 customer support


  • No free tracking and analytics with the basic plan
  • Difficulty with migrating data
  • Not suitable for expansion


Wix has five pricing tiers for businesses.

  • Light – $16 monthly (not suitable for eCommerce)
  • Core – $27 monthly
  • Business – $32 monthly
  • Business Elite – $159 monthly
  • Enterprise

wix pricing plan

out of 10

Omar's Take

Sellfy is an eCommerce platform that allows creators to set up their own online storefronts to sell products. It's especially popular among creators for its simplicity and its ability to handle both digital and physical goods.

Users can sell items like digital downloads, physical merchandise, subscriptions, and even offer print-on-demand services.

Sellfy provides tools for marketing, analytics, and integration with other services, making it a comprehensive solution for many online entrepreneurs.

Best For:
Online Creators
Starts at $29 monthly
Bi-Annual Billing:
Starts at $19 monthly (billed bi-yearly)
14-Day Trial

At its core, Sellfy is a user-friendly eCommerce platform designed for creators who aim to sell a mix of digital and physical products, subscriptions, and print-on-demand offerings—all from a single storefront.

Since its inception in 2011, Sellfy has evolved from an avant-garde digital selling platform to a holistic eCommerce solution tailored to all types of creators.

Today, it stands out as a prominent platform for selling an array of products: eBooks, music, videos, courses, and so much more. In essence, Sellfy can cater to any business model.

Key Features

  • Integration Flexibility: Creators can merge their store with existing websites, use Sellfy as the primary domain, or steer traffic from various platforms using "Buy now" buttons and diverse embedding choices.
  • Impressive Marketing Arsenal: Comes packed with built-in marketing tools like email campaigns, coupon offerings, upselling, and cart abandonment recovery.
  • Comprehensive Analytics: Offers a clear insight into sales and traffic metrics.
  • Third-party App Connectivity: Seamless integration with over 2,000 third-party apps via Zapier.
  • Transparent Pricing: Three distinct pricing plans, each with a clear monthly or yearly fee. No sneaky charges or transaction fees.


  • Effortless Setup: Establish a store in under five minutes.
  • Instantaneous Payouts: Get your funds as soon as you secure a sale.
  • Print on Demand Capabilities: Direct merchandise selling from your store.
  • Unbounded Product Capacity: File uploads up to 10GB with no limits.
  • Transparent Pricing: Only pay a fixed rate for your chosen plan.
  • Tax Features: Advanced VAT & tax settings for hassle-free collections.
  • Exemplary Customer Support: 24/7 assistance.
  • Top-tier Security: Features like PDF stamping, download caps, and SSL encryption.
  • User-friendly Design Tools: No need for technical or design expertise.
  • Language Adaptability: Auto-translations based on user location.
  • Optimized for Mobile: Ensures a smooth mobile shopping experience.
  • Mobile Application: Oversee orders and store performance on the move.


  • Limited Advanced Features on Lower Plans: Features like product upselling and cart recovery are reserved for higher tiers.
  • Branding: Sellfy branding cannot be removed on the starter plan.
  • Learning Curve: Although user-friendly, there might be a slight learning curve for complete beginners.
  • No Direct Chat Support on Starter Plan: 24/7 premium support is limited to the Premium plan.


  • Starter Plan - $29/mo or $264/year ($456 bi-yearly):

    • Sales up to $10k/year
    • No transaction fees
    • Unlimited product listings, including digital, physical, and print-on-demand items
    • 2,000 email credits and more.
  • Business Plan - $79/mo or $708/year ($1176 bi-yearly):

    • Sales up to $50k/year
    • Enhanced features like 10,000 email credits, product upselling, cart recovery, and the removal of Sellfy branding.
  • Premium Plan - $159/mo or $1,428/year ($2376 bi-yearly):

    • Sales up to $200k/year
    • Top-tier features, including 50,000 email credits, priority support, and more.

out of 10

Omar's Take

Ecwid is a small business ecommerce plug-in that’s super easy for owners to integrate into their existing website. Its biggest strength is its capacity to support omnichannel selling, since you can add it to other marketplaces, social media, and blogs.

It also has a free plan and has inexpensive paid plans you can upgrade to once you’re ready to expand.

Best for:
Integrating with various sales channels
Starts at $19 monthly
Annual Billing:
Starts at $12.50 (billed annually)
Free plan, a 14-day free trial period for paid plans, one-time discounted rate for upgrading from free to a three-month plan

Ecwid is a SaaS ecommerce website builder with the small business owner’s interests at heart, making it one of the best ecommerce platforms for solo entrepreneurs.

This plug-in easily integrates into your existing website (such as Tumblr, Blogger, Wix, Drupal, Joomla, Squarespace, or Wordpress), turning it into a fully functioning ecommerce website.

With its paid plans, you can also connect your store to other sales channels and social media pages, including Amazon, eBay, Etsy, Facebook, or Instagram.

The best thing about it is that all your storefronts get synced and managed from a single control panel.

The platform also offers a wide range of store management features, including inventory uploads, updates to payment integrations, and shipping assistance.

Ecwid lets you instantly add a Buy Button or a drag-and-drop “Add to Cart” feature to your site.

Paid subscribers get access to a store management app, where they can receive notifications, and manage their orders and inventory on the go.

Key Features

  • Readily integrates with an existing website, with no coding required.
  • Lets you create a customer-friendly storefront with an easy checkout process.
  • Free smart shipping calculator for all major US carriers, as well as Canada Post, Royal Mail, and more.
  • Comprehensive payment integrations: offers over 50 payment gateways, including First Data, PayPal, Square, Stripe, WePay, and more.
  • Secure payment processing: as a PCI DSS validated Level 1 Service Provider, Ecwid ensures end-to-end data encryption, and keeps customer and merchant payment details secured.
  • Comprehensive customer address book
  • Automatic language detection and translation for more than 45 different languages


  • Not a standalone ecommerce solution. You need an existing website to use this plug-in.
  • Lack of chat and phone support on lower plans.
  • The free plan only allows for ten products, lacks abandoned cart emails, and doesn’t allow you to connect your store to social media pages or ecommerce platforms.


Ecwid has four pricing tiers for businesses.

  • Free – $0
  • Venture – $19 monthly ($14.08 for annual billing)
  • Business – $39 monthly ($29.08 for annual billing)
  • Unlimited – $99 monthly ($82.50 for annual billing)

ecwid pricing plan

out of 10

Omar's Take

Hostinger Website Builder is one of the best ecommerce hosting for small business and web builder platforms on the market.

If it’s your first time creating an online store, Hostinger can be a good place to start. It offers a range of features and AI tools for creating professional-looking websites without the need for technical expertise.

What I love about the platform is its intuitive interface and how easy it was to use their drag-and-drop editor.

Best for:
User-Friendly Interface
Starts at $2.99 monthly
Annual Billing:
Fixed monthly rate
3 months free upon subscribing

Hostinger Website Builder aims to simplify the process of building a functional and professional-looking website with its array of AI tools, such as:

  • AI logo maker – allows users to easily create custom logos for their websites.
  • AI copywriter tool – helps generate engaging content for the website.
  • AI heatmap – enables users to gain insights into user behavior on the website, helping them optimize their web design and content based on visitor interactions.

Hostinger Website Builder lets you sell up to 500 products and integrates with marketing tools like Google Analytics and Facebook Pixel for effective tracking and analysis.

In terms of payment, the platform accepts more than 20 gateways, including .kevin, Stripe, and PayPal, making it an excellent choice for flexibility compared to other ecommerce platforms.

In addition to marketing tools and multiple payment gateways, you can easily manage inventory, track placed orders, and add unlimited shipping zones with up to 20 shipping options each.

Key Features

  • An all-in-one solution: offers a website builder and web hosting services.
  • Intuitive interface: features a pixel-perfect drag-and-drop editors.
  • Hundreds of ready-made, customizable website templates for any commerce website.
  • AI tools for creating logos, copies, and heatmaps.
  • Sell up to 500 products without transaction fees.
  • Seamless integration with various marketing tools.
  • 24/7 live customer chat support.


  • No free tiers or free trials available.
  • The grid editor limits design customizability.
  • Does not allow users to switch templates once they have chosen one.
  • No phone support.


  • Website Builder - $2.99 monthly.

Hostinger Website Builder offers a premium tier called “Website Builder and Web Hosting.”

The base price is $2.99 monthly, which covers personal and eCommerce website-building tools. The plan includes a free domain, unlimited bandwidth, and unlimited free SSL certificates. Users can create up to 100 websites and access various marketing and eCommerce features.

hostinger pricing plan

out of 10

Omar's Take

BigCommerce is a platform that can take you from small to large ecommerce operations. I love its SEO-friendliness and how it provides detailed research data, no matter the size of your business.

It’s a bit more expensive than other platforms, but it makes up for it with the comprehensive tools and opportunities for customization and omnichannel selling.

Best for:
Businesses with plans for expansion
Starts at $39 monthly
Annual Billing:
Starts at $29 (billed annually)
15-day free trial

The BigCommerce ecommerce platform is another fantastic choice for small businesses that want future expansion.

This open SaaS platform offers an extensive set of ecommerce tools for budding entrepreneurs and businesses that have plans for growth.

Among its best features are access to basic SEO tools, Amazon FBA integration, drop shipping, coupons, fully customizable themes, and a wide selection of free apps.

The platform lets you easily branch out and market your products on multiple social media sites and online storefronts, like Amazon, eBay, Walmart, TikTok, Facebook, Instagram, and more.

It also offers over 65 payment gateway options, plus affordable rates for payment processing.

Round-the-clock assistance from their 24/7 customer support service is also available.

Key Features

  • Tailored for high-revenue companies: it charges no transaction fees and lets you choose the best payment processing rates
  • Handles large inventories: all its paid plans offer unlimited products per store (up to 600 SKUs per product), file storage, and bandwidth
  • Perfect for multi-channel selling: manage all your online storefronts from within the BigCommerce platform
  • Easy to scale
  • 24/7 technical support


  • Advanced features and functionality can be challenging to use
  • Plan limitations: if your store exceeds its annual sales limit, you’d need to subscribe to a more expensive plan
  • Limited number of free themes for store customization: some of the paid themes can cost upwards of $300


BigCommerce has three pricing tiers for businesses.

  • Standard – $39 monthly ($29 for annual billing)
  • Plus – $105 monthly ($79 for annual billing)
  • Pro – $399 monthly ($299 for annual billing)

Bigcommerce pricing plan

out of 10

Omar's Take

With its super affordable plans, Square is easily one of the most popular platforms for small businesses. That doesn’t mean it’s lacking in the performance department, though.

In fact, even its free plan offers a few must-haves like multiple shipping options, an extensive resource library, and social selling options.

The only time Square would be an expensive option would be if you have high-volume sales, since the transaction fees for each sale would add up to a lot.


Best for:
Small businesses with a limited starting capital
Starts with only a 2.9% flat rate processing fee, plus $0.30 per transaction
Annual Billing:
Starts at $348 (billed annually for Plus plan)
Free plan

Square Online is a SaaS solution hitting all the right marks for start-ups and brick-and-mortar stores that want to expand into online selling.

What makes Square Online special is how it allows users to easily create and manage their online store, even without technical knowledge.

With its free version, you get access to a website builder, a robust point-of-sale (POS) system, as well as social media integration and payments.

The paid subscriptions, on the other hand, offer waived in-house delivery fees, real-time shipping rates, PayPal payments, and a free domain for one year.

Square Online also seamlessly integrates with other Square products, such as Square POS, Square for Restaurants, or Square Appointments—giving you access to advanced inventory management, as well as tools for taking orders and booking appointments online.

Key Features

  • User-friendly interface: simple dashboard for managing your business operations
  • Excellent value: access all the platform’s features for free
  • Extensive resource library
  • Live chat support
  • All-in-one payment processing system


  • Limited customization options
  • Suitable only for low-volume retailers
  • Transaction fees can add up to a lot for high-volume sellers


Square Online has four pricing tiers.

  • Free – 2.9% flat rate processing fee, plus $0.30 per transaction
  • Plus – $29 monthly, plus a processing fee
  • Premium – custom price, plus processing fee

square online pricing plan

out of 10

Omar's Take

Originally a website builder, Squarespace offers a wide range of modern and artistic templates to choose from. If you have no design skills, this one makes website design simple for you.

It’s also easy to edit your pages from your smartphone or tablet because of its highly responsive mobile app.

Best for:
Creating a professional look
Starts at $23 monthly
Annual Billing:
Starts at $16 (billed annually)
14-day free trial

Squarespace is your best bet if you want a sophisticated yet straightforward website builder, particularly if you sell digital or in-person services.

What I like about this platform is that it’s excellent for beginners because of its user-friendly interface and wide array of premium store themes.

Squarespace offers a mobile app for iOS and Android, a video studio app, calendar syncing, email campaign features, and tools for analytics and marketing.

If you want unlimited bandwidth, Squarespace offers it across all plans.

It also has a built-in suite of SEO tools for site visibility, analyzing traffic, and optimizing page titles.

The platform offers excellent customer support with the following features.

  • Comprehensive knowledge base
  • Live chat support
  • 24/7 email support
  • Active community forum.

The disadvantage of Squarespace is its lack of a free plan, which helps keep startup costs down.

Key Features

  • Advanced online appointment scheduling features: customers can view your calender and reschedule appointments by themselves
  • Plenty of premium themes: Squarespace is known for its eye-catching and captivating website templates
  • Budget-friendly plans
  • 24/7 customer support
  • Free domain and SSL security certificate with any annual plan


  • No free plans
  • Limited payment gateway choices (only offers Stripe, PayPal, and Apple Pay)
    Shortage of plugins, extensions, and ecommerce features
  • Pricey add-ons and transaction fees


Squarespace has four pricing tiers for businesses.

  • Personal – $23 monthly ($16 for annual billing)
  • Business – $33 monthly ($23 for annual billing)
  • Basic Commerce – $36 monthly ($27 for annual billing)
  • Advanced Commerce – $65 monthly ($49 for annual billing)

squarespace pricing plan

out of 10

Omar's Take

Payhip is an all-in-one ecommerce solution tailored for entrepreneurs who mainly sell digital products, such as eBooks, online courses, stock photos, software, or memberships.

The platform features a respectable website builder and powerful marketing tools to get you started. It also lets you embed your products into an existing website if preferred.

What I love about Payhip is that you get access to all its features even if you’re on its Free plan (at the cost of a 5% transaction fee).

Best for:
Entrepreneurs who focus on selling digital goods
Starts at $29 monthly
Annual Billing:
Fixed monthly rates
Free plan

Payhip is an ecommerce platform that’s more geared towards bloggers, designers, podcasters, or online coaches.

This ecommerce solution offers a decent lineup of basic features, including a store builder, a selection of marketing tools, payment gateways, and free customizable website themes.

Through its fully customizable store builder, Payhip lets you create a professional-looking online store in minutes, even if you have no coding skills.

All plans allow you to list as many items as you want, sell multiple item types, use your own domain, or embed a full product listing or Buy button on existing websites.

Payhip also has a good selection of marketing and SEO tools that you can use for your online store, including affiliate systems, blog posts, coupons, social discounts, or mailing lists.

The Free plan gives you complete access to all the tools. However, this comes with a 5% transaction fee.


Key Features

  • Incredibly easy to use: after you sign up, the interface guides throughout the entire process of setting up your online store
  • Seamless checkout experience: customers purchase and receive their digital item as fast as possible
  • Flexible payment options: your online store can accept credit cards or coupon cards for digital files
  • Unlimited bandwidth and storage
  • 24/7 email support
  • Free SSL certificate


  • Limited payment gateway options (only offers PayPal and Stripe)
  • No live chat or telephone support
  • No option to create custom URLs or add meta titles


Payhip has three pricing tiers for businesses.

  • Free Forever (+5% transaction fee)
  • Plus - $29 monthly (+2% transaction fee)
  • Pro - $99 monthly (no transaction fee)

payhip pricing plan

out of 10

Omar's Take

Volusion gives users access to the CSS and HTML files, so you are free to build your store with the exact look you want.

However, it calls for advanced coding skills, so complete beginners would find this more challenging and might need to hire a developer for assistance.

Otherwise, it delivers adequately enough in terms of features and streamlines operations by consolidating everything on a single dashboard.

Best for:
Sellers looking for more creative freedom
Starts at $35 monthly
Annual Billing:
Starts at $31.50 (billed annually)
14-day free trial

Volusion is a popular option in the ecommerce platform market, and it’s ideal for small businesses that need room to grow.

This ecommerce website builder offers users budget-friendly plans with zero transaction fees.

As one of the first SaaS ecommerce sites, Volusion gives you a selection of clean and professional templates to choose from.

Go ahead and customize your store further via the accessible CSS and HTML files.

Volusion offers a built-in SEO management system, a CRM system, a newsletter tool, and third-party selling options to expand your reach.

The platform has built in marketing tools, such as a Social Media Center where you can have social media integrations, meaning link to certain social media accounts and post to them via the dashboard.

Entrepreneurs can launch campaigns with two systems: Google Ads and Google Shopping. The Google Shopping tool is convenient because it puts your products on search result pages.

Key Features

  • Attract more customers: gives you access to built-in SEO tools, as well as their in-house SEO and marketing team
  • More customization options: access to custom editing via CSS/HTML
  • In-depth reporting tools
  • Integrations with leading partners
  • Free unlimited bandwidth
  • Highly scalable: unlimited product options for higher plans
  • Live chat and email support


  • Free themes are limited
  • No integrated blogging options
  • Volusion payments are only limited to the US


Volusion has four pricing tiers for businesses.

  • Personal - $35.50 monthly ($31.50 for annual billing)
  • Professional - $79 monthly ($71.10 for annual billing)
  • Business - $299 monthly ($269.10 for annual billing)
  • Prime - Based on online sales

volusion pricing plan

out of 10

Omar's Take

Shift4Shop lays out a comprehensive list of features that can help you launch your ecommerce platform as fast as possible.

The platform seems to focus on B2B businesses, as it offers custom or wholesale pricing for specific customers.

Its website builder is easy to use and understand, and you get access to over 100 design templates for customizing your online store.

Given its exhaustive lineup of features, however, Shift4Shop is probably not the best platform for beginner sellers or small businesses.

Best for:
B2B business that can take advantage of the platform’s extensive array of features
Starts at $29 monthly
Annual Billing:
Fixed monthly rates
Free Enterprise plan (must process a minimum of $500 per month in payments using Shift4)

Shift4Shop, formerly 3dcart, is a hosted ecommerce platform that provides sellers with a host of tools for building, marketing, and selling from an online website.

The platform can be an ideal choice for B2B businesses as it offers these useful features:

  • Custom pricing for certain clients
  • Works with over 100 payment gateways
  • Excellent inventory and business management tools
  • Integrated tax and shipping rate calculation tools
  • Lets you accept paper checks, money orders, or other B2B payment methods

Whatever plan you choose, you get enjoy all its intuitive facilities, such as basic SEO tools, abandoned cart emails, real-time shipping and tracking, subscriptions and recurring billing, dropshipping, FBA interaction, and more.

However, if you’re a beginner or a seller who runs a very small business, it can be easy to get overwhelmed by all those features.

Shift4Shop is free to use if your online store processes at least $500 in transactions each month using Shift4. If you use PayPal, you’ll have to pay $29 monthly.

Key Features

  • Seamless product management: allows you to upsell or cross-sell products, offer discounts, or create waiting lists
  • Customer-friendly experience: features impressive order fulfillment tools, such as phone ordering, customer account management, or return processing
  • Supply tracking: helps facilitate pre-orders so you can prepare your inventory and generate capital before a product is released
  • No coding experience or technical knowledge needed
  • 24/7 customer support


  • Can be intimidating for first-time sellers or smaller business owners
  • Limited number of plugins and apps available


Shift4Shop has two pricing tiers for businesses:

  • Free (minimum $500 purchases per month using Shift4)
  • $29 monthly if you use PayPal

shift4shop pricing plan

out of 10

Omar's Take

Shopbase would be a good choice if your business involves print-on-demand, white label, dropshipping, or cross-border commerce.

For starters, the platform gives you access to a robust website builder with free professional-looking templates.

You also enjoy premium product sourcing and fulfillment services, which can help with your dropshipping business.

Their app store, however, looks like it doesn’t have a lot of apps for integration.

Best for:
white label and print-on-demand businesses
Starts at $19 monthly
Annual Billing:
Starts at $17 (billed annually)
14-day free trial, no credit card required

Shopbase is a relatively new platform that started out in June 2019, and its main focus seems to be on print-on-demand, dropshipping, and white-label businesses.

Its automated online store builder lets you dish out fully customizable, mobile-optimized storefronts without needing technical skills.

If you’re into dropshipping, Shopbase has native AliExpress connect features, plus excellent dropshipping product sourcing support.

The platform also helps with personalized products fulfillment, and offers premium and affordable print-on-demand products.

Just a few of its sales and marketing tools include automated abandoned cart recovery, integrated marketing platforms, upsell and cross-sell tools, store analytics and reports, and more.

Key Features

  • Increased conversions: Shopbase takes care of optimizing your product page and checkout section
  • Always accessible: round-the-clock downtime monitoring to guarantee up to 99.98% uptime
  • Hassle-free product migration: offers free tools to help you migrate your products from another platform to Shopbase
  • All plans come with a 256-bit SSL certificate
  • Page HTML and CSS may be edited
  • 1-on-1 live chat support


  • Rather-limited app library
  • Not the best platform to use if you’re not into dropshipping, print-on-demand, or white label commerce


Shopbase has three pricing tiers for businesses.

  • Basic Base – $19 monthly ($17 for annual billing)
  • Standard Base – $59 monthly ($53 for annual billing)
  • Pro Base – $249 monthly ($224 for annual billing)


shopbase pricing plan

out of 10

Omar's Take

While PinnacleCart houses a diverse array of website-building tools available to you, its true strength lies in boosting the visibility of your storefront to reach more customers.

This ecommerce platform can index your site on key search engines, such as Google, Bing, and Yahoo.

PinnacleCart also gives you tools to promote your product on online platforms, such as Facebook, eBay, Amazon, and more.

Best for:
optimizing conversion rates
Starts at $79.95 monthly
Annual Billing:
Fixed monthly rates
14-day free trial

PinnacleCart is an ecommerce software for small business that looks well-equipped when it comes to helping businesses create, launch, and manage their online storefront.

Whether you’re selling physical or digital goods, this platform can help you reach your target audience via digital marketing, product syndication, and integrations with other software tools.

PinnacleCart lets you place Buy buttons on other websites or blog pages, allowing customers to purchase your goods from there.

Its powerful SEO features allow your products to get listed on top search engines.

Through the platform, you may also syndicate your products to social media pages and other ecommerce websites.

PinnacleCart lets you manage all the aspects of your business in one user-friendly control panel.

Here, you can manage customer payments, add and edit products, process orders, and set shipping terms.

Take advantage of its productivity tools, which guide you on creating tags, displaying enticing images, managing your inventory, or creating product categories.

One drawback, however, is that all these premium features come with a premium price tag.

Also, the last time I checked, the platform only featured around 40 website templates to choose from.

Key Features

  • Hassle-free omni-channel selling: helps promote your product on other platforms, such as Google Shopping, Amazon, Facebook, or eBay
  • Third-party apps integration: easily sync your ecommerce store with apps such as Quickbooks, SumoMe, LiveChat, Mailchimp, AddShoppers, Google Analytics, or Shipwire
  • User-friendly store builder: fully customize the appearance of your storefront, upload product images, and assign shipping rates in minutes
  • Multiple payment gateways
  • Zero transaction fees
  • PCI DSS compliant


  • Pricey subscription plans
  • Limited theme selection
  • No point-of-sale (POS) capabilities


PinnacleCart has four pricing tiers for businesses.

  • Free (requires PruPay activation)
  • Standard – $79.95 monthly
  • Advanced – $199.95 monthly
  • Enterprise - custom price

pinnaclecart pricing plan

out of 10

Omar's Take

As a simple ecommerce platform, Weebly is a good choice for businesses that don’t need anything fancy.

It’s a quick and easy solution for getting your website up and establishing an online presence.

However, Weebly’s development seems to have slowed down upon acquisition by Square.

While they still offer enough features for smooth operations, it doesn’t seem to be capable of supporting expansion.

Best for:
Businesses that don’t need to scale right away
Starts at $12 monthly
Annual Billing:
Starts at $144 (billed annually)
14-day free trial

Feature-wise, Weebly is more basic than the other SaaS ecommerce platforms on this list.

However, Weebly’s simple features can be advantageous for those who want a straightforward and easily accessible platform when starting their online store.

Weebly’s free plan lets you sell up to 10 products, get a domain name, and access the platform’s ecommerce features.

Weebly offers three paid plans if you want more storage space and fewer restrictions. The Pro, Business, and Business Plus Plans have reasonable prices.

The Business plan is the one catering to small businesses and stores.

Weebly is part of the Square family, so it has comprehensive integrations with other Square-operated small business platforms.

You can access wholly integrated and secure point-of-sale and inventory management systems.

Small businesses benefit from the platform’s intuitive interface and these helpful features.

  • Optimized mobile checkout
  • Filtered product searches
  • Order processing and management
  • Various shipping options

It also offers ecommerce tools like SEO and site stats, customizable email templates for welcoming customers, and abandoned cart campaigns.

However, Weebly does have limits.

Square owns Weebly, so the two have the same payment processing systems.

Unfortunately, Square only accepts card payments in the US, UK, Canada, Japan, and Australia.

You won’t be able to cater to customers in other countries.

Notable Features

  • A free plan and reasonably priced paid plans
  • Simple interface
  • Powerful drag-and-drop builder
  • Tight integration with other Square platforms
  • Weebly mobile app


  • Lack of multi-channel integration
  • Payments are limited to Square-supported methods
  • Limited blogging tools


Weebly has three pricing tiers for businesses.

  • Personal – $10 monthly for annual billing
  • Professional – $12 monthly for annual billing
  • Performance – $26 monthly for annual billing

weebly pricing plan

out of 10

Omar's Take

VetrinaLive presents an intuitive ecommerce platform for building and growing your online store.

The platform features a variety of tools for managing your orders, promotions, inventory, marketing, and returns - just to name a few.

What I love about this platform is that it charges zero transaction fees, no matter what plan you choose.

However, you may only integrate your store with third-party services, such as Zapier and Webhooks, if you subscribe to their high-tier plans.

Best for:
those who want to save on transaction fees
Starts at $13.72 monthly
Annual Billing:
Starts at $98.75 (billed annually)
Free trial; no credit card required

Starting out in 2021, VetrinaLive is an ecommerce solution that caters mainly to European users.

At first glance, this platform looks to be loaded with basic tools and features for helping you manage products, discounts, marketing campaigns, and more.

Through the dashboard, you may also set shipping rates, change your store’s currency and country, create product categories, and download and print orders.

VetrinaLive also offers a few website themes to change your store’s look in an instant.

This platform also allows you to get in touch with customers via Whatsapp.

What caught my attention was how they charge zero transaction fees, even if you choose their Free plan.

The last time I checked, the platform doesn’t seem to let you add titles or descriptions to your product images, which could have an effect on your store’s SEO and accessibility.

Key Features

  • Essential features tailored to your needs: upload up to 25 images to your gallery, add discounted prices and variations to products, and receive order notifications
  • Attract more customers: create promotional packages with discounted prices
    Inventory management: receive notifications for purchases or if you’re running low on stock
  • Link to your Facebook shop’s catalog and embed Facebook Messenger onto your ecommerce store
  • Direct contact with customers through WhatsApp


  • Limited theme selection
  • No drag-and-drop editor
  • Relatively sparse online help features


VetrinaLive has four pricing tiers for businesses.

  • Free
  • Shop Window – $13.72 monthly ($98.75 for annual billing)
  • Store – $22.93 monthly ($164.59 for annual billing)
  • Megastore – $38.29 monthly ($274.31 for annual billing)


out of 10

Omar's Take

GoDaddy is a reasonable choice for those with two priorities: speed and budget.

It has an AI feature to assist you in setting up your website quickly.

Plus, you get free web hosting and a free domain name.

However, the free plan is rather limited in terms of features, and you’ll have to upgrade to a paid plan if you need more functionality.

Best for:
AI-assisted setup
Starts at $11.99 monthly
Annual Billing:
Starts at $9.99 (billed annually)
One-month free trial; no credit card required

GoDaddy checks all the boxes for skill level and budget. This platform is ideal for small to mid-sized businesses.

The built-in Artificial Design Intelligence (ADI) can help you quickly design your store.

GoDaddy has three standout features:

  1. Website builder
  2. Free web hosting plan (with a free domain name)
  3. 24/7 tech support (phone, live chat, and email)

The free plan is perfect for those with a limited budget but has many restrictions.

You might do better with a paid plan if you want more features.

For example, you might need the Digital Marketing Suite, a set of tools for optimizing your small business and driving online sales.

You can use SEO features, analytics and reporting tools, customized action plans, advertising, and email marketing from one dashboard.

Key Features

  • Create professional-looking storefronts: built-in Artificial Design Intelligence to help you customize your website
  • Launch your store faster: simplified website-building tools to get your items listed in less time
  • Easy to use
  • No coding experience or knowledge needed
  • 24/7 support


  • Little creative freedom
  • Limited advanced features
  • Limited marketing and blogging tools


GoDaddy has four pricing tiers for businesses.

  • Basic – $9.99 monthly for annual billing
  • Standard – $10.49 monthly for annual billing
  • Premium – $14.99 monthly for annual billing
  • Ecommerce – $16.99 monthly for annual billing

godaddy pricing plan

out of 10

Omar's Take

As an open source platform, WooCommerce offers business owners more flexibility for customization.

It’s also one of the most SEO-friendly platforms out there and gives you more potential for increasing visibility.

And if you already have a WordPress site for your business, the integration is seamless.

However, since it’s a plug-in, you’ll need to use third-party apps to enjoy more functionality. This can add up to a lot of extra costs.

Best for:
Business owners who already have an existing WordPress site
Free but with additional costs for hosting, domain registration, and other basic functions
Annual Billing:
Depends on the costs of various extensions and add-ons
Personalized product bundles, bulk discount packages

WooCommerce is a free WordPress plug-in, which means that it’s perfect for businesses that already have an existing WordPress website.

This highly customizable plug-in offers a flexible open-source platform, especially if you have coding skills.

You’ll also enjoy the support of a vibrant developer community.

What I love most about WooCommerce is its SEO-friendliness.

WordPress is one of the most advanced platforms for SEO content, so businesses on WooCommerce tend to rank higher on search engines.

You get a free yet extensive suite of marketing tools, secure payment options, analytics tools, and more with WooCommerce.

WooCommerce lets you choose from over 6,000 third-party apps and integrations to extend your store’s functionality.

For instance, you can pair the platform with QuickBooks for faster and more accurate accounting and insights.
Just be aware that while the core plug-in is free, you’ll have to pay subscription fees for most add-ons, such as hosting, SSL certificate, themes, designs, and initial website setup.

Key Features

  • Smooth learning curve for WordPress users.
  • Highly customizable if you have technical website design and coding skills.
  • Multiple payment options: its shopping cart accepts digital wallet, cash on delivery, bank transfer, check, or credit and debit card payments.
  • Multi-channel advertising: has plug-ins that allow you to sell products and place ads on social media and ecommerce websites.
  • Built-in blogging capabilities
  • Optimized themes for different devices


  • No dedicated technical support: you’d need to turn to an active and supportive
  • WooCommerce developer community for technical assistance.
  • Self-hosted and self-maintained
  • Extra costs for integrations and extensions


WooCommerce is free, but you’ll need to pay for hosting, a domain name, and various basic costs.

Hosting plans can range from $3.95 to $ 5,000 monthly, while domain registration can cost about $15 annually.

You must also prepare for other costs, including paid themes, shipping extensions, and payment gateways.

Here’s an overview of the average expenses you’ll likely incur with WooCommerce.

woocommerce pricing plan

What Is an Ecommerce Platform?

An ecommerce platform is a software solution that lets online sellers create websites and manage their businesses.

It’s the site where consumers can find your products, add them to a cart, and purchase them.

Ecommerce platforms have all the tools you need to carry out ecommerce business processes, including website building, inventory management, and payment setup.

How Does an Ecommerce Platform Benefit Small Businesses?

An online store provides small business owners with perks they won’t enjoy with a brick-and-mortar store.

Lower Operational Costs

Staff wages, rent for office space, and utilities are just some of the startup costs for physical stores.

You’ll have none of these concerns with an online store.

You’ll still have to invest in your ecommerce platform and pay specific fees, but the expenses are considerably lower than those you’d incur with a physical store.

Wider Business Reach

Creating an online store makes your products available to locations you can’t reach with a physical store.

An online store allows you to build your brand, grow your customer base, and boost your profits faster.

Ecommerce platforms offer automated delivery solutions that make it easy to facilitate shipping, track your products, and manage your inventory.

Customer and Marketing Insights

Many ecommerce platforms have analytics features that give valuable insight into your target market, customer behavior, product performance, and more.

The more information you have, the better you can plan your marketing strategy and boost your online sales.

24/7 Availability

Unlike a physical store, you can receive orders 24/7 when running your own online store.

Your software automates sales, preventing you from missing out on profit sales regardless of the time.

Factors to Consider When Choosing an Ecommerce Platform

Running your own online store involves complex processes. An ecommerce platform can simplify them.

User-Friendly Interface

Not all small business owners are tech-savvy, and keeping the average online shopper in mind is essential, even if you are.

Your ecommerce platform should have an intuitive and user-friendly interface to ensure a smooth experience on both the seller’s and customer’s ends.

Design and Customization Options

Check the available designs and free themes an ecommerce platform offers.

A more comprehensive range of options means more freedom to create your store’s appearance.

Consider your long-term vision for your business too. After all, you might want to update the design of your store as it grows.

You’ll want a platform that balances design freedom with convenient pre-made template offerings.

Efficient Store and Data Management System

An ecommerce platform should have an efficient store management system with easy-to-integrate add-ons, plug-ins, and optimization tools.

You should be able to track inventory and process orders easily.

Data management and a consolidation system are also other critical considerations.

A top-of-the-line ecommerce platform lets you collect and store data, and integrates with analytics tools or services.

Variety of Payment Processing Options

Online shoppers would only be able to pay for their purchases through the system available on your site.

Ecommerce platforms use a payment gateway to process payments and move money from customers’ accounts to yours.

This gateway limits the payment methods and currencies your store can accept.

Checking the payment avenues your platform supports and exploring third-party services you can integrate for more payment opportunities are essential.

Data Security

Ensuring the security of customer data safe is a top priority for any retail business.

Your ecommerce site should have security standards and SSL certificates.

It should offer secure payment processing options, and set additional measures to protect against fraud and data breaches.

Adequate Technical Support

Technical issues will always arise when dealing with ecommerce software for small businesses, no matter how much you try to keep everything under control.

Fortunately, most ecommerce platforms today offer an abundance of documentation to provide technical know-how.

They should have an extensive library of guides and FAQs to help you find a solution without contacting a support team.

Some also offer 24/7 assistance if you can’t resolve the issue alone.

Promotion and Marketing Opportunities

Most ecommerce platforms offer small business owners opportunities and marketing tools to promote their online stores—the key is finding one that matches your ecommerce marketing strategy.

Since SEO is a driving force for promoting your store and products, your platform should be SEO-friendly.

Experts also predict that mobile commerce will generate more than half of US retail sales by 2025.

With this in mind, your ecommerce platform should be mobile-friendly.

What Are the Types of Ecommerce Platforms?

On-Site Platform

With an on-site or on-premise ecommerce platform, you host the software on your own server and manage it with an IT staff.

This approach lets you access the platform’s source code, and exercise absolute control over security and performance.

You can optimize and modify your ecommerce site, and make it as unique as you want.

However, this type of platform comes with a hefty price tag.

You’ll have to pay licensing fees and additional hardware to back up your data.

You’ll also need to employ administrators to monitor and maintain your servers.

This ecommerce platform isn’t the best choice for a small business owner starting an online business with minimal costs.

SaaS (Software as a Service)

The SaaS platform is cloud-based ecommerce software available to users through the internet.

Instead of installing it on your computer, you simply access the site through your web browser.

An SaaS platform eliminates many of the headaches of an on-site platform.

As ecommerce solutions go, this platform is excellent for small businesses because it offers functionality and security without the immense technical responsibility.

It also has relatively low costs and tons of support services.

A SaaS platform is the way to go if you want to get your website up and running without a significant investment.

The downside is you can’t access the source code, limiting your control and flexibility.

Customizing your online store also depends on the themes and templates available on the platform.


An open-source platform is similar to an SaaS platform, and the software is just as easy to access.

Unlike SaaS software, an open-source platform lets you access and modify the source code to suit your needs.

You’ll have complete control over the design and operational choices that best match your online store.

However, you’ll also carry the full responsibility of maintaining site security.

You must ensure your ecommerce site complies with PCI standards and has safety measures against hackers.

Open-source platforms are free to download and use, making them the more economical option at first glance.

However, costs can add up when considering other fees involved in using open-source platforms, such as:

  • Licensing fees
  • Hosting fees
  • Web developer
  • Maintenance costs
  • Security and PCI compliance costs
  • Apps, extensions, and integrations with other systems

Frequently Asked Questions (FAQs)

How Do I Create a Small Business Ecommerce Website?

Here’s how to create your ecommerce website once you’re ready to sell online.

  • Choose your ecommerce Platform.
  • Register a domain name.
  • Find a developer.
  • Select an ecommerce theme.
  • Customize your ecommerce template.
  • Add your products.
  • Set up options for payments.
  • Fix your shipping settings.
  • Do a test or preview and publish your online store.

How Do the Ecommerce Platform Needs of Small Businesses Differ From Large Enterprises?

Enterprise-level businesses have a solid brand identity they want to maintain.

Their primary goal is to get more revenue, so they choose ecommerce platforms that can provide faster performance and handle large transaction volumes.

On the other hand, small businesses have a different focus—getting their business up and running at a minimal cost.

The ideal ecommerce site for small businesses is an affordable and budget-friendly one they can use, even without technical knowledge.

It should offer robust support, convenient marketing features, and business management tools to guide beginners.

What Mistakes Do Businesses Make With Ecommerce Platforms?

Many ecommerce businesses select the wrong platform, leading to a host of issues regarding customization, security, payment gateways, search engine optimization, and other problems.

Others choose based on their budget instead of focusing on their specific needs.

Avoid the same mistakes by determining your goals, requirements, and online selling strategies, and find the platform that can support them.

The Bottom Line

With the advent of ecommerce platforms, small business owners no longer have to shell out a considerable investment to open and operate a physical store.

Even if you already have a physical store, an ecommerce platform is still essential in today’s market.

Like choosing a location for your physical store, choosing the best ecommerce platform for your business requires careful consideration.

I hope my guide has made it easier for you to decide which ecommerce website for small business best suits your needs.

If you still don’t know what to sell, my list of 20 ecommerce business ideas can help you.

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