10 Best Landing Page Builder Tools for Business Owners and Marketers

Leadpages is a popular no-code landing page builder that helps anyone, including small businesses and large corporations. Many companies use it to design high-converting sales pages.

The landing page app’s most well-known use is building lead generation pages, such as creating webinar sign-up pages, lead magnets, and more.

If you’re looking for a product with a conversion toolkit to help you scale your business, Leadpages is a great option.

This landing page builder is perfect for beginners without web design experience, as it gives you proven templates from previously successful campaigns.

Features

Here are Leadpages’ features.

Drag-and-drop Builder

One of the tool’s best features is its easy-to-use drag-and-drop web page builder. You have easy-to-use widgets and layout customizers with a minimal learning curve, allowing you to create unlimited landing pages.

Leadpages’ straightforward user experience and intuitive interface enable anyone to quickly build a landing page.

There’s also its massive library templates ranked according to conversion rate. That way, you already have a whole collection of landing page templates that have worked for others. You only have to fit it into your product or business’s branding.

Contact Capturing Mechanism

Leadpages makes it easy to capture lead information, including their name, email address, and mobile number.

You can store that information in your account or send it to an email marketing service like ActiveCampaign or Mailchimp.

A/B Testing

When you’re unsure which marketing copies or designs will convert best, you can run an A/B test to experiment with two versions (or more). Leadpages will then send traffic to the highest converting one.

Cons

There are very few issues with Leadpages. Probably one of the only most significant ones is the lack of a free plan.

There is a free 14-day trial, and the paid plans are valuable for the features and financial returns you could receive.

Pricing

Here are Leadpages’ pricing plans.

• Standard – $37 monthly
• Pro – $74 monthly
• Advanced – $299 monthly

Elementor is arguably the best landing page creator for a WordPress site. It works with any WordPress theme and gives you a simple drag-and-drop editor to build out beautiful sales and landing pages.

The landing page builder has hundreds of widgets, integrations, templates, and design tools. These features let you custom-build a WordPress landing page or a mobile-responsive website.

You can also access email capture and pop-up forms to convert traffic into leads or customers.

Features

Here are Elementor’s features.

Drag-and-Drop Editor on WordPress

Elementor’s drag-and-drop builder works seamlessly into WordPress’s backend so you can create your website landing page and launch it quickly.

With this tool, you can create multiple landing pages and host them on your WordPress website. You can also create pop-ups and sticky bars easily on this page builder.

Integrations with Several WordPress Plugins

Elementor is a WordPress service working alongside many WordPress plugins that help improve SEO, conversions, marketing, design, e-commerce, and more.

I particularly like how well Elementor works alongside tools like RankMath and Yoast to improve your landing page’s search engine optimization.

Additional Plugins for Design

You can also access several plugins for Elementor that will help you with the design process. With these plugins, you can create anything from animated buttons to better-looking product pages.

Cons

Elementor only works if you have a WordPress.Org site or a WordPress.Com business account. It doesn’t work as a standalone product.

Pricing

Here are Elementor’s pricing plans.

• Free
• Essential – $59 annually
• Advanced – $99 annually
• Expert – $199 annually
• Agency – $399 annually

Carrd is the most straightforward and no-nonsense landing page provider today.

It’s an excellent way to build simple digital brochures for a digital or physical product or to showcase your service with minimal fluff.

Carrd is fantastic as a sales page. It also integrates with services like ActiveCampaign, MailChimp, Klaviyo, and more to formulate an effective lead-generation page.

Features

Here are Carrd’s features.

Great Templates to Choose From

Card gives you a whole array of beautiful and sleek landing page templates that you can customize to fit your needs and branding.

These templates help save you a lot of time and energy from conceptualizing and building a landing page from scratch.

Drag-and-Drop Editor

Card has one of the most accessible editors. There’s only a minimal learning curve because the customizations are incredibly straightforward.

Domain Name Market

If you want to host your landing page on a custom domain name, you won’t have to worry about buying a domain on a service like Bluehost or Godard’s and connecting it to your landing page builder.

You can buy domains straight from Carrd, so they work directly with your landing page app.

Cons

Carrd is not the best option for intensive website needs like blogging or online stores. The customizations can also be relatively limiting.

Pricing

There’s one paid plan for Carrd users, which costs $19 yearly.

ConvertKit is a marketing automation tool that gives its users a simple solution for creating drip email campaigns. It’s an all-in-one solution for creating a marketing funnel.

With this landing page builder and email nurturing system, you can make various forms and landing pages. You can then connect them to email campaigns to send your subscribers content, offers, and deals.

Technically, ConvertKit is a full-featured email service provider (ESP), but it’s also very well-known for its automation, forms, and landing pages.

Features

Here are ConvertKit’s features.

Drag and Drop Editor with Converting Templates

Like Leadpages, ConvertKit gives you a library of proven and converting email templates you can customize for your brand or business.

You also have an easy-to-use landing page editor without coding knowledge.

Email Marketing Manager

A strong differentiator for ConvertKit is its ability to manage email automation and campaigns. It’s known to effectively send emails out to leads and subscribers without fail.

There’s also a great analytics dashboard that lets you measure your campaigns effectively.

Social Media Integration

The landing page builder integrates seamlessly with your social media platforms so you can quickly post your sales pages and drive traffic from your channels.

Cons

On ConvertKit, you have limited A/B testing customizations. The drag-and-drop editor also has lesser controls in terms of layout and design.

Pricing

Here are ConvertKit’s pricing plans.

• Free
• Creator – $15 monthly
• Pro – $25 monthly

While other landing page builders might focus on design, Unbounce has a strong bias towards conversions.

As one of the best landing page builders, this tool uses data from over 1.8 billion conversions to help you build mobile-responsive Unbounce landing pages that help you get results.

The drag-and-drip landing page builder also has AI-powered automation to streamline your workflow when creating sales funnels.

Features

Here are Unbounce’s features.

Smart Copy

One great feature of this landing page builder is its Smart Copy feature. It helps you generate original content for over 45 professional and personal use cases in over 30 languages.

You can use Smart Copy to brainstorm catchy headlines, create ad copy, and write emails and long-form blog posts.

CRM and Email Integrations

The landing page tool also has seamless integrations with CRMs and email marketing services to help you collect leads and send them campaigns to nurture and convert them.

A/B Testing

Unbounce’s A/B testing is some of the most efficient compared to other landing page builders. You can test two designed several iterations of your landing page and use the one that brings in more leads or sales.

Cons

There have been reports that Unbounce’s customer support is lacking.

Pricing

Here are Unbounce’s pricing plans.

• Launch – $99 monthly
• Optimize – $145 monthly
• Accelerate – $240 monthly
• Concierge – $625 monthly

Shogun Page Builder is one of the best landing page builders for platforms like Shopify. It specializes in creating high-converting landing pages for e-commerce purposes.

You can optimize dedicated landing pages to promote products on your e-commerce store.

The drag-and-drop landing page editor is relatively easy to use, giving you all the features you need to develop mobile-responsive landing pages for your Shopify store.

Over 12,000 eCommerce brands use Shogun Page Builder. Notable brands include Leesa mattresses, MVMT watches, Gaiam yoga apparel, K-Swiss, and Chubbies shorts.

Features

Here are Shogun’s features.

Ecommerce Integration

Shogun is one of the best landing page builders if you’re an e-commerce business or have an online store.

You can create landing pages directly in your store. This feature lets you drive more traffic to your e-commerce products by creating dedicated landing pages for your top-selling ones.

70+ Ready-Made Templates

As one of the best landing page builders for Shopify, Shogun has collected a vast library of ready-made mobile pages that will help you sell more products and capture leads.

You can launch a landing page in just a few minutes or customize them to fit your branding or preferences with its highly intuitive drag-and-drop builder.

Page Snippets to Create Section Templates

Shogun saves you time and energy by creating Page Snippets and design templates you intend to use repeatedly on multiple landing pages.

Cons

One main downside to Shogun is that it’s limited to ecommerce platforms like Shopify, Bigcommerce, and Magento.

There’s a limit to how many pages you can create per account in lower plans. If you want to build unlimited landing pages, this might not be the best option.

Pricing

Here are Shogun’s pricing plans.

• Free
• Build – $39 monthly
• Measure – $149 monthly
• Advanced – $499 monthly

Clickfunnels has become one of the most well-known landing page builders among marketers and online entrepreneurs. People use it to create landing pages for e-commerce products, online courses, services, and more.

Clickfunnels doesn’t just give you a landing page or email marketing tool. It also has training courses and tutorials to help you develop high-converting pages to grow your business.

Features

Here are Clickfunnels’ features.

Great Templates

Clickfunnels has some of the best landing page templates for mobile landing pages and squeeze pages. You can use them to create unlimited landing pages for your business and drive more sales.

Strong Upsell System

Clickfunnel can develop a robust upsell system. You can create a series of landing pages offering add-ons to a basic service to get more money from leads.

The landing page builder lets you collect payments through the upsell system, so you get money upfront.

Training Resources and Community

With Clickfunnels, you don’t just get a landing page builder. You get access to an educational platform that helps with your landing page design, email marketing, and business growth efforts.

The company has also created a strong community of landing page builders, designers, and business owners who help each other grow and succeed.

Cons

Clickfunnels is expensive, so it’s not the best platform if you’re just starting or don’t have a lot of marketing budget.

Pricing

Here are Clickfunnel’s pricing plans.

• Basic – $147 monthly
• Pro – $197 monthly
• Funnel Hacker – $297 monthly

Squarespace is a platform that helps you create compelling websites that support your business growth with persuasive landing pages and e-commerce capabilities.

Millions of users, including individuals and business owners, use Squarespace to build a solid, fashionable, and simple-to-manage online presence.

Squarespace’s clients include local artists, small business owners, retailers, and big corporations. The platform provides a range of themes, tools, and features backed by an easy-to-use user interface and top-notch customer service.

Features

Here are Squarespace’s features.

E-commerce Capabilities

Squarespace has robust e-commerce capabilities that enable businesses to set up online stores.

Additionally, Squarespace offers a variety of tools to help users market their online stores, including email campaigns and social media integrations.

The platform also provides a range of analytics and reporting features that enable businesses to track sales and customer behavior.

Create Multiple Pages

You can easily create multiple pages with unique content and design.

This feature allows businesses to build complex websites with numerous sections and pages without coding knowledge.

Squarespace also offers a wide range of page templates and drag-and-drop tools to help users create custom pages that look great on desktop and mobile devices.

Domain and Hosting Marketplace

Squarespace offers a domain and hosting marketplace, enabling businesses to easily find and purchase domain names and hosting services.

The platform also provides users with tools to manage their domains and hosting accounts. With Squarespace, users can easily set up custom domains, manage DNS settings, and configure SSL certificates to ensure their website is secure.

Cons

Squarespace is more of a website builder than anything and can be overkill compared to other tools on this list.

Pricing

Here are Squarespace’s pricing plans.

• Personal – $23 monthly
• Business – $33 monthly
• Commerce Basic – $36 monthly
• Commerce Advanced – $65 monthly

Instapage is a landing page-building platform that helps digital marketers create effective landing pages for paid ad campaigns.

The tool enables you to improve advertising conversions and Return on Ad Spend (ROAS) by delivering relevant and scalable ad-to-page experiences.

With Instapage, you can easily create, test, personalize, and analyze landing pages to match the performance of your ads.

The platform has over two million landing pages with an impressive average conversion rate of over 16%, making it a valuable tool.

There are also integrations to Google Analytics, Google Tag Manager, and Facebook Pixel, which can help you track performance and conversions.

Features

Here are Instapage’s features.

Visual On-page Collaboration

Instapage's Visual On-page Collaboration lets you collaborate with team members, clients, or stakeholders in real time. This feature makes it easy to work on a landing page project with other people remotely.

The tool logs change to the page on the fly, eliminating the need for back-and-forth email exchanges.

Multi-step Forms

This feature lets users break down long forms into smaller, more manageable sections. Multi-step forms tend to increase conversions by reducing the number of fields on a page.

Additionally, you can add conditional fields based on the visitor's previous response, making the forms more personalized to visitors.

Instablocks®

Instablocks® is a powerful feature that lets you create and save custom blocks of content you can reuse across different landing pages.

This feature helps to ensure consistency in branding, messaging, and design across all landing pages.

These blocks can then be added to any landing page with just a few clicks, saving time and effort.

Instablocks® is a valuable tool for marketers who want to streamline their landing page creation process and maintain consistency across their campaigns.

Cons

Instapage can tend to be more oversimplified and less customizable than other options on this list. It’s also on the more expensive side of the pricing spectrum.

Pricing

Here are Instapage’s pricing plans.

• Build – $299 monthly
• Convert – Customized price
• Ignite – Customized price

Features

Here are Swipe Pages’ features.

Drag-and-Drop Editor

If you need affordable landing page builders, Swipe Pages should do the job with its excellent drag-and-drop page editor. Swipe Pages’ editor is easy to use.

Dynamic Text Replacement Tool

On the highest-tier plan, you have a dynamic text replacement feature that rotates text for a more personalized experience. This feature is fantastic if you’re using user segments for paid media.

Conversion Tracking

You can use Swipe Pages’ conversion tracking to check if your pages are getting the desired results. With this feature, you can see what visitors do after they visit your page and give you insights to improve your conversions.

Cons

Swipe Pages can be hard to understand because of all the advanced features. There are also a limited number of templates, with only 40 in their library.’

Swipe Pages is also relatively new, so it still has some upgrades in the pipeline.

Pricing

Here are Swipe Pages’ pricing plans.

• Startup – $39 monthly
• Marketer – $89 monthly
• Agency – $199 monthly