What Is the Best Landing Page Builder?
I’ve listed the top 10 landing page builders and some essential information on pricing, features, and disadvantages.
Finding the right landing page builder tool can be overwhelming with all the available options. That’s why I’ve ranked and reviewed the best landing page tools to help you make an informed decision.
A well-designed landing page is crucial if you’re a business owner or marketer selling a product or service online. It lets you capture leads, engage users, and increase sales in your ecommerce store.
You’ll need a powerful landing page builder to create income-generating and growth-enabling landing pages.
Whether you’re a seasoned pro or just starting, these landing page-building tools will give you the features you need to create stunning landing pages that drive results.
Here are my top five picks for the best landing page tools.
I’ve listed the top 10 landing page builders and some essential information on pricing, features, and disadvantages.
I consider Leadpages the best landing page software available. You can use it to make beautiful landing pages that will help you get a lot of leads or sell products.
Many online and opened offline businesses have generated many prospects and turned them into sales with this great product.
Leadpages is a popular no-code landing page builder that helps anyone, including small businesses and large corporations. Many companies use it to design high-converting sales pages.
The landing page app’s most well-known use is building lead generation pages, such as creating webinar sign-up pages, lead magnets, and more.
If you’re looking for a product with a conversion toolkit to help you scale your business, Leadpages is a great option.
This landing page builder is perfect for beginners without web design experience, as it gives you proven templates from previously successful campaigns.
Here are Leadpages’ features.
One of the tool’s best features is its easy-to-use drag-and-drop web page builder. You have easy-to-use widgets and layout customizers with a minimal learning curve, allowing you to create unlimited landing pages.
Leadpages’ straightforward user experience and intuitive interface enable anyone to quickly build a landing page.
There’s also its massive library templates ranked according to conversion rate. That way, you already have a whole collection of landing page templates that have worked for others. You only have to fit it into your product or business’s branding.
Contact Capturing Mechanism
Leadpages makes it easy to capture lead information, including their name, email address, and mobile number.
You can store that information in your account or send it to an email marketing service like ActiveCampaign or Mailchimp.
When you’re unsure which marketing copies or designs will convert best, you can run an A/B test to experiment with two versions (or more). Leadpages will then send traffic to the highest converting one.
There are very few issues with Leadpages. Probably one of the only most significant ones is the lack of a free plan.
There is a free 14-day trial, and the paid plans are valuable for the features and financial returns you could receive.
Here are Leadpages’ pricing plans.
If you’re an avid WordPress fan, Elementor is one of the best options. The landing page builder software runs as a plugin on the content management system.
Elementor’s free plan is robust and lets you easily create a functional landing page.
Elementor is arguably the best landing page creator for a WordPress site. It works with any WordPress theme and gives you a simple drag-and-drop editor to build out beautiful sales and landing pages.
The landing page builder has hundreds of widgets, integrations, templates, and design tools. These features let you custom-build a WordPress landing page or a mobile-responsive website.
You can also access email capture and pop-up forms to convert traffic into leads or customers.
Here are Elementor’s features.
Drag-and-Drop Editor on WordPress
Elementor’s drag-and-drop builder works seamlessly into WordPress’s backend so you can create your website landing page and launch it quickly.
With this tool, you can create multiple landing pages and host them on your WordPress website. You can also create pop-ups and sticky bars easily on this page builder.
Integrations with Several WordPress Plugins
Elementor is a WordPress service working alongside many WordPress plugins that help improve SEO, conversions, marketing, design, e-commerce, and more.
I particularly like how well Elementor works alongside tools like RankMath and Yoast to improve your landing page’s search engine optimization.
Additional Plugins for Design
You can also access several plugins for Elementor that will help you with the design process. With these plugins, you can create anything from animated buttons to better-looking product pages.
Elementor only works if you have a WordPress.Org site or a WordPress.Com business account. It doesn’t work as a standalone product.
Here are Elementor’s pricing plans.
Carrd is one of the best cheap landing page builders.
It’s simple and easy to use, giving you nothing but the barebones to quickly build landing pages.
Carrd is one of the best options if you need a simple landing page to sell a standalone product.
Carrd is the most straightforward and no-nonsense landing page provider today.
It’s an excellent way to build simple digital brochures for a digital or physical product or to showcase your service with minimal fluff.
Carrd is fantastic as a sales page. It also integrates with services like ActiveCampaign, MailChimp, Klaviyo, and more to formulate an effective lead-generation page.
Here are Carrd’s features.
Great Templates to Choose From
Card gives you a whole array of beautiful and sleek landing page templates that you can customize to fit your needs and branding.
These templates help save you a lot of time and energy from conceptualizing and building a landing page from scratch.
Card has one of the most accessible editors. There’s only a minimal learning curve because the customizations are incredibly straightforward.
Domain Name Market
If you want to host your landing page on a custom domain name, you won’t have to worry about buying a domain on a service like Bluehost or Godard’s and connecting it to your landing page builder.
You can buy domains straight from Carrd, so they work directly with your landing page app.
Carrd is not the best option for intensive website needs like blogging or online stores. The customizations can also be relatively limiting.
There’s one paid plan for Carrd users, which costs $19 yearly.
ConvertKit is more than just a landing page app. It’s also an email marketing tool, making lead generation, nurturing, and support more robust.
With ConvertKit, you can capture people’s contact information and build a solid relationship with them online through email marketing.
ConvertKit is a marketing automation tool that gives its users a simple solution for creating drip email campaigns. It’s an all-in-one solution for creating a marketing funnel.
With this landing page builder and email nurturing system, you can make various forms and landing pages. You can then connect them to email campaigns to send your subscribers content, offers, and deals.
Technically, ConvertKit is a full-featured email service provider (ESP), but it’s also very well-known for its automation, forms, and landing pages.
Here are ConvertKit’s features.
Drag and Drop Editor with Converting Templates
Like Leadpages, ConvertKit gives you a library of proven and converting email templates you can customize for your brand or business.
You also have an easy-to-use landing page editor without coding knowledge.
Email Marketing Manager
A strong differentiator for ConvertKit is its ability to manage email automation and campaigns. It’s known to effectively send emails out to leads and subscribers without fail.
There’s also a great analytics dashboard that lets you measure your campaigns effectively.
Social Media Integration
The landing page builder integrates seamlessly with your social media platforms so you can quickly post your sales pages and drive traffic from your channels.
On ConvertKit, you have limited A/B testing customizations. The drag-and-drop editor also has lesser controls in terms of layout and design.
Here are ConvertKit’s pricing plans.
When it comes to data and conversions, very few options come close to Unbounce. It’s the best landing page builder for creating high-converting landing pages that bring unlimited leads and customers.
I especially like Smart Copy, which helps you create marketing copies for your custom landing pages.
While other landing page builders might focus on design, Unbounce has a strong bias towards conversions.
As one of the best landing page builders, this tool uses data from over 1.8 billion conversions to help you build mobile-responsive Unbounce landing pages that help you get results.
The drag-and-drip landing page builder also has AI-powered automation to streamline your workflow when creating sales funnels.
Here are Unbounce’s features.
One great feature of this landing page builder is its Smart Copy feature. It helps you generate original content for over 45 professional and personal use cases in over 30 languages.
You can use Smart Copy to brainstorm catchy headlines, create ad copy, and write emails and long-form blog posts.
CRM and Email Integrations
The landing page tool also has seamless integrations with CRMs and email marketing services to help you collect leads and send them campaigns to nurture and convert them.
Unbounce’s A/B testing is some of the most efficient compared to other landing page builders. You can test two designed several iterations of your landing page and use the one that brings in more leads or sales.
There have been reports that Unbounce’s customer support is lacking.
Here are Unbounce’s pricing plans.
If you want to generate leads and sell products on Shopify or Bigcommerce, I highly recommend using Shogun.
It’s one of the most enjoyable drag-and-drop builders because it has an excellent user interface.
Shogun Page Builder is one of the best landing page builders for platforms like Shopify. It specializes in creating high-converting landing pages for e-commerce purposes.
You can optimize dedicated landing pages to promote products on your e-commerce store.
The drag-and-drop landing page editor is relatively easy to use, giving you all the features you need to develop mobile-responsive landing pages for your Shopify store.
Over 12,000 eCommerce brands use Shogun Page Builder. Notable brands include Leesa mattresses, MVMT watches, Gaiam yoga apparel, K-Swiss, and Chubbies shorts.
Here are Shogun’s features.
Shogun is one of the best landing page builders if you’re an e-commerce business or have an online store.
You can create landing pages directly in your store. This feature lets you drive more traffic to your e-commerce products by creating dedicated landing pages for your top-selling ones.
70+ Ready-Made Templates
As one of the best landing page builders for Shopify, Shogun has collected a vast library of ready-made mobile pages that will help you sell more products and capture leads.
You can launch a landing page in just a few minutes or customize them to fit your branding or preferences with its highly intuitive drag-and-drop builder.
Page Snippets to Create Section Templates
Shogun saves you time and energy by creating Page Snippets and design templates you intend to use repeatedly on multiple landing pages.
One main downside to Shogun is that it’s limited to ecommerce platforms like Shopify, Bigcommerce, and Magento.
There’s a limit to how many pages you can create per account in lower plans. If you want to build unlimited landing pages, this might not be the best option.
Here are Shogun’s pricing plans.
Clickfunnels is another popular landing page builder and comprehensive marketing software that gives you a website builder, e-commerce platform, and email marketing tools in one service.
You can build an excellent landing page with this landing page builder and collect more leads and customers through it.
Clickfunnels has become one of the most well-known landing page builders among marketers and online entrepreneurs. People use it to create landing pages for e-commerce products, online courses, services, and more.
Clickfunnels doesn’t just give you a landing page or email marketing tool. It also has training courses and tutorials to help you develop high-converting pages to grow your business.
Here are Clickfunnels’ features.
Clickfunnels has some of the best landing page templates for mobile landing pages and squeeze pages. You can use them to create unlimited landing pages for your business and drive more sales.
Strong Upsell System
Clickfunnel can develop a robust upsell system. You can create a series of landing pages offering add-ons to a basic service to get more money from leads.
The landing page builder lets you collect payments through the upsell system, so you get money upfront.
Training Resources and Community
With Clickfunnels, you don’t just get a landing page builder. You get access to an educational platform that helps with your landing page design, email marketing, and business growth efforts.
The company has also created a strong community of landing page builders, designers, and business owners who help each other grow and succeed.
Clickfunnels is expensive, so it’s not the best platform if you’re just starting or don’t have a lot of marketing budget.
Here are Clickfunnel’s pricing plans.
Squarespace is a website builder and a fantastic tool for creating landing pages that generate leads and sales for your business.
As a highly popular website builder, Squarespace is great for e-commerce businesses, bloggers, business owners, and more.
Squarespace is a platform that helps you create compelling websites that support your business growth with persuasive landing pages and e-commerce capabilities.
Millions of users, including individuals and business owners, use Squarespace to build a solid, fashionable, and simple-to-manage online presence.
Squarespace’s clients include local artists, small business owners, retailers, and big corporations. The platform provides a range of themes, tools, and features backed by an easy-to-use user interface and top-notch customer service.
Here are Squarespace’s features.
Squarespace has robust e-commerce capabilities that enable businesses to set up online stores.
Additionally, Squarespace offers a variety of tools to help users market their online stores, including email campaigns and social media integrations.
The platform also provides a range of analytics and reporting features that enable businesses to track sales and customer behavior.
Create Multiple Pages
You can easily create multiple pages with unique content and design.
This feature allows businesses to build complex websites with numerous sections and pages without coding knowledge.
Squarespace also offers a wide range of page templates and drag-and-drop tools to help users create custom pages that look great on desktop and mobile devices.
Domain and Hosting Marketplace
Squarespace offers a domain and hosting marketplace, enabling businesses to easily find and purchase domain names and hosting services.
The platform also provides users with tools to manage their domains and hosting accounts. With Squarespace, users can easily set up custom domains, manage DNS settings, and configure SSL certificates to ensure their website is secure.
Squarespace is more of a website builder than anything and can be overkill compared to other tools on this list.
Here are Squarespace’s pricing plans.
Instapage is a great option if you’re making landing pages for paid ad campaigns.
It integrates with tools like Google Analytics and Facebook Pixel, so you can track your Facebook or Google ads performance and make changes to get better results.
Instapage is a landing page-building platform that helps digital marketers create effective landing pages for paid ad campaigns.
The tool enables you to improve advertising conversions and Return on Ad Spend (ROAS) by delivering relevant and scalable ad-to-page experiences.
With Instapage, you can easily create, test, personalize, and analyze landing pages to match the performance of your ads.
The platform has over two million landing pages with an impressive average conversion rate of over 16%, making it a valuable tool.
There are also integrations to Google Analytics, Google Tag Manager, and Facebook Pixel, which can help you track performance and conversions.
Here are Instapage’s features.
Visual On-page Collaboration
Instapage's Visual On-page Collaboration lets you collaborate with team members, clients, or stakeholders in real time. This feature makes it easy to work on a landing page project with other people remotely.
The tool logs change to the page on the fly, eliminating the need for back-and-forth email exchanges.
This feature lets users break down long forms into smaller, more manageable sections. Multi-step forms tend to increase conversions by reducing the number of fields on a page.
Additionally, you can add conditional fields based on the visitor's previous response, making the forms more personalized to visitors.
Instablocks® is a powerful feature that lets you create and save custom blocks of content you can reuse across different landing pages.
This feature helps to ensure consistency in branding, messaging, and design across all landing pages.
These blocks can then be added to any landing page with just a few clicks, saving time and effort.
Instablocks® is a valuable tool for marketers who want to streamline their landing page creation process and maintain consistency across their campaigns.
Instapage can tend to be more oversimplified and less customizable than other options on this list. It’s also on the more expensive side of the pricing spectrum.
Here are Instapage’s pricing plans.
Swipe Pages is another tool you can use to make your own landing pages. I like it because it also includes e-commerce and funnel features.
Swipe Pages is great if you need a user-friendly and easy to navigate that offers advanced customization options.
Here are Swipe Pages’ features.
If you need affordable landing page builders, Swipe Pages should do the job with its excellent drag-and-drop page editor. Swipe Pages’ editor is easy to use.
Dynamic Text Replacement Tool
On the highest-tier plan, you have a dynamic text replacement feature that rotates text for a more personalized experience. This feature is fantastic if you’re using user segments for paid media.
You can use Swipe Pages’ conversion tracking to check if your pages are getting the desired results. With this feature, you can see what visitors do after they visit your page and give you insights to improve your conversions.
Swipe Pages can be hard to understand because of all the advanced features. There are also a limited number of templates, with only 40 in their library.’
Swipe Pages is also relatively new, so it still has some upgrades in the pipeline.
Here are Swipe Pages’ pricing plans.
When choosing the best landing page builder for you, there are a few considerations to keep in mind. Here are some that will help make the tool selection process more manageable.
When choosing a landing page service, ease of use should be one of your top priorities. Always go for a tool that’s intuitive and user-friendly.
This way, you can still use it or make your recommended changes when hiring someone else to build landing pages, even if you’re not tech-savvy.
You also want to ensure you have a landing page builder that offers drag-and-drop functionality, so you won’t need coding knowledge when using the platform.
Slow-loading pages can significantly impact user experience and lead to a higher bounce rate.
Choose a landing page builder that optimizes your pages for speed. Also, ensure their hosting is reliable and doesn’t go down as often.
Some landing page builders offer server-side rendering, which can significantly improve page speed and performance.
Automations can save you much time and effort regarding landing pages.
The most critical automation in a landing page is integration with marketing tools, such as email marketing software, CRM, and analytics tools.
These integrations will let you capture leads, send follow-up emails, and track user behavior without manual effort.
When choosing your landing page builder, you also want to use a service that offers a wide range of customizable templates that increase conversions.
Ensure the landing page templates are mobile-responsive and look good on all devices. You can also look for landing page builders that allow you to create custom designs from scratch if that’s what you’d like.
Cost is a crucial consideration when choosing a landing page builder. Choose a landing page builder that fits your budget and offers needed features.
Try to forecast how much revenue landing pages can bring to your business so you can determine breakeven costs and returns on investment.
Creating your landing pages for your business lets you achieve many things on the marketing side. Some of the most common uses are the following:
You can use a landing page to capture visitors’ contact information, like their names and email address. You can then follow up with them later.
Promote a product or service.
Some businesses use landing pages to showcase the features and benefits of a product or service and encourage visitors to make a purchase.
Promote an event.
If you have an upcoming free or paid event, you can create a dedicated landing page to promote it.
Invite people to a community.
Virtual community building seems to be one of the biggest priorities for brands. You can use a landing page to tell people more about your community.
Conduct market research.
You can use a landing page to get feedback from potential customers about a new product or service and better understand their preferences.
Drive traffic to a website or blog.
You can create custom landing pages that are search engine optimized to drive more traffic to your website, e-commerce store, or blog.
If you’re not keen on using landing page generators yourself, you can always pay a freelance designer to do it for you.
The cost of landing page design services varies immensely. You’ll need to examine a few factors, including the design complexity, functionality, and the agency or freelancer you choose.
The more you pay for a landing page design service, the better the output. However, it won’t always be the case.
Always ask for sample work before engaging an agency or freelancer.
Investing in a well-designed and effective landing page could significantly impact your business and increase conversions and sales.
Consider the value it can provide when determining your budget.
If you have an eye for the creative, you don’t need to hire landing page creators. You should highly consider creating landing pages yourself.
If you’re also trying to save on marketing expenses and are willing to learn how to build landing pages yourself, you can do that too.
If you’ve used a website builder for your small business in the past, you should be able to make landing pages.
You can even use the best free landing page builders mentioned on this list, so you spend nothing on landing pages for your product, service, brand, or business.
Landing pages are essential for any company or individual looking to convert website visitors into customers or leads.
Whether you’re looking to promote a product or service, build an email list, or simply increase brand awareness, landing pages are a powerful tool to help you achieve your goals.
I hope my list of the best landing page builders helps you choose the right tool for your unique needs.
As essential as landing pages are, they’re not the only crucial element of an ecommerce brand. A high-quality website is vital to businesses too.
Omar Founder of OJ Digital Solutions
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