The Rise of Video Content
People film and create videos for various reasons, including wedding videos, promotional ads, social media reels, and stories.
Online videos have a global reach of 92%, making them an effective tool for building a brand, promoting a product, or marketing a service.
Here’s how you can use videos.
- Create educational content.
- Promote your ecommerce store.
- Tell amazing stories.
- Create entertaining films.
- Capture memorable moments.
You’ll probably need good video editing software if you’re creating videos for online or offline use.
Considerations When Choosing Video Editing Software
Consider these factors when choosing the best video editing software for Macs.
Ease of Use
Video editing software is an advanced tool for most people, but it doesn’t mean it has to be super complex.
Even the best professional video editing software is relatively easy to use.
Mac users should look for the most accessible video editor tool and find software with the following characteristics.
- Keyboard shortcuts for fast editing
- Easy import and export in various output formats
- Easy access to video and audio editing features
- Simple timelines
- Clear, reliable video previews
- Good file storage and organization
Even a professional video editor will have to consider their budget for software.
Thankfully, there are many free Mac video editors, but paid tools will have some edge over free versions.
Consider how much money you can set aside for a video editing tool and look for software within your price range.
Advanced Editing Features
Many advanced tools have excellent editing capabilities if you want video editing software for Mac with powerful video editing features.
Advanced tools and video editing apps have the following features.
- Motion tracking
- Batch processing
- Advanced color correction
- Green screen
Advanced video editing programs will need more processing power. Thus, you’ll need a Mac computer with significant processing power.
Macs are some of the most powerful computers with enough RAM and video processing ability to handle most video editors.
When you edit Hollywood films or create 4K videos for top-level brands, you might need to invest in more processing power by upgrading your Mac or getting the latest Macbook Pros or iMacs.
If you edit low-tier products, you can make further ado with lower-model computers.
All that to say, it’s good to consider what kind of processing power you’ll need to support your film editing workflow.