The Amazon Brand Registry : What It Is and How to Use It

amazon brand registry

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The Amazon Brand Registry is a program that allows brands to protect their intellectual property on

By enrolling in Amazon’s brand registry, brands can create a unique identity on Amazon, which helps to prevent hijackers, and other sellers from making their own private label products from the products of others.

If you’re an Amazon seller or you’re planning to start an online business in Amazon, then you need to know about the Amazon Brand Registry and have a competitive edge among others.

This article will tell you what it is, how to use it, and some of the benefits of enrolling in the registry.

What Is Amazon Brand Registry

amazon brand registry

In today’s ecommerce landscape, brand protection is more important than ever.

There are a myriad of ways that counterfeiters and cyber criminals can make your brand look bad, and it can be tough to keep up with all of the latest threats.

That’s where Amazon Brand Registry comes in.

With Amazon’s Brand Registry, brand owners can register their logos and trademarks with Amazon, making it easier to detect and remove infringing listings.

In addition, Amazon Brand Registry gives brands access to powerful tools like search term reports and bulk product listing management. For any brand selling on Amazon, Amazon Brand Registry is an essential tool for protecting your brand’s logo.

The program helps brand owners protect their brands and intellectual property, and to manage their Amazon listings more effectively.

Amazon Brand Registry also connects Amazon business owners to Amazon’s reporting and complaint system, which can be used to address counterfeit listings, trademark infringement, and other issues.

Overall, Amazon Brand Registry is an important tool for anyone who sells products on Amazon, and it can help to ensure that the brand owner is protected and their brand’s products and listings are well-managed.

Difference Between Amazon Brand Registry 1.0 And 2.0

Difference Between Amazon Brand Registry 1.0 And 2.0

Amazon Brand Registry 1.0 allowed Amazon sellers to register their brands with Amazon and then receive verified status for their brands.

This allowed them to access tools that would help them protect their brands on Amazon, including the ability to report counterfeit products and policy violations.

Amazon’s updated brand registry, which is Amazon Brand Registry 2.0 builds on the foundation of 1.0 and adds new features and benefits.

This includes the ability to create A+ Content for your product listings, exclusive search advertising opportunities, and enhanced brand protection tools.

If you are an Amazon seller, it is important to understand the differences between Amazon Brand Registry 1.0 and 2.0 so that you can decide which program is right for you and your brand.

How Does Amazon Brand Registry Work

The program provides verified brand owners with access to product categories, enhanced tools, including text and image search, reporting, and exclusive APIs.

Amazon Brand Registry also offers resources to help multiple brands fight counterfeits and unauthorized sellers.

Counterfeit products not only harm customers by selling them fake products, but they also damage brands by diluting the quality of the marketplace.

Unauthorized sellers often do not adhere to Amazon’s high standards for customer service and product quality, which can lead to customer confusion and negative reviews.

Amazon Brand Registry is a critical tool for brands looking to protect their rights and maintain a high level of brand reputation.

Benefits Of Amazon Brand Registry

Benefits Of Amazon Brand Registry

When you visit Amazon, you’ll notice that there are a lot of different brands selling products.

Many of these brands have their own storefronts on the site, and some even have their own warehouses where they fulfill orders.

So how does a brand stand out on Amazon?

One way is to enroll in the Amazon Brand Registry program.

There are many benefits to enrolling in the Amazon Brand Registry, including:

The ability to create a unique identity for your brand on Amazon

Creating a unique brand identity on Amazon can be a challenge, but it’s well worth the effort.

A strong brand presence on Amazon will help you stand out from the competition, build brand loyalty, and drive product sales.

So how do you create a brand story that is truly unique?

First, start by choosing a brand name that is memorable and distinctive.

Then, create a logo and brand messaging that reflect your brand’s personality.

Finally, make sure your product listings and customer service reflect your brand’s values.

Access to the Enhanced Brand Content

With brand registry, you’re able to create a beautiful enhanced descriptions with images to add to your product listing.

The Enhanced Brand Content, or also known as A+ content, is known to increase a listing’s conversion rate by at least 5%.

We have written a complete guide about the A+ content guidelines, as well as a full guide showing inspiring enhanced brand content examples.

Ability to create a storefront

With the brand registry, you’re also able to create a storefront to fully display all the items and categories you have.

It’s similar to a mini website within the Amazon platform.

We have written a complete guide about the storefront guidelines, as well as a full guide showing inspiring storefront design examples.

Access to powerful listing management tools

Brand analytics is critical for any business that relies on online customer reviews. After all, customers are more likely to trust a brand that they feel is transparent and authentic.

And what better way to show transparency and market basket analysis than by openly sharing brand analytics?

Listing management tools give businesses the ability to do just that.

By providing access to powerful brand analytics, businesses can show their customers that they’re committed to being open and honest.

In addition, the brand dashboard and listing management tools can help businesses track their reputation, identify negative reviews, and respond quickly to complaints.

As a result, businesses that use listing management tools are able to build trust and credibility with their customers, and that’s something that any business can benefit from.

The ability to drive traffic to your listings

Any business that intends to sell products on Amazon needs to be aware of sponsored brands.

Sponsored brands are essentially ads that feature your brand name and logo, and they can appear on search results pages and on a product category.

These sponsored brand ads are a great way to get your brand in front of potential customers, and they can also help to drive traffic to your Amazon listings.

Improved search visibility for your listings

Having a brand registry will ultimately get you more eyeballs to your listings. That’s because Amazon promotes brands that get positive signals such as clickthrough rate.

Greater protection from counterfeiters and infringers

As mentioned before, you will finally have greater protection, and other sellers can’t use your same listing to sell their products that don’t match what you’re actually selling.

These are just a few of the benefits of Amazon brand that you’ll enjoy by enrolling in the Amazon Brand Registry.

If you’re an Amazon seller, then it’s definitely worth considering enrolling in the program.

In addition, brands that enroll in the program are also eligible for extended copyright protection.

This means that if someone tries to sell counterfeit products or copy your product descriptions, Amazon will be able to quickly remove them from the site.

Overall, the Brand Registry program gives brands a number of tools to help them succeed on Amazon.

Amazon Brand Registry Requirements

In order to be eligible for the program, you must meet certain eligibility requirements.

Amazon Brand Registry Requirements

First, you must have a registered trademark or pending trademark application filed. This can be done through the USPTO website.

The trademarked brand must be a text-based mark (word mark) or an image-based mark (design mark). Pure image-based trademark will not be allowed.

Once you have an active registered trademark, you must provide Amazon with documentation proving that you are the owner of the trademark.

You can do this by checking in government trademark offices around your area.

If you do not have an active registered trademark, you can visit a registered trademark office near you to have a trademark application.

Brand registry also accepts brands that have a trademark pending registration in a trademark office.

You will also need to create a brand registry account on the Amazon’s website. Once your account has been approved, you will be able to list your products on the Amazon marketplace.

brand registry to protect your brand on amazon

The brand registry process is an important aspect in protecting your brand on Amazon.

By meeting the requirements and creating an Amazon account, you can help ensure that your products are safe from counterfeiters and other nefarious actors.

For Whom Brand Registry On Amazon Is For

If you’re a brand owner, then you know that Amazon is a powerful platform for reaching new customers and growing your business.

To be eligible for the Amazon brand registration, you must have a trademark registration for your brand.

Once you’re enrolled in the program, you’ll have access to special tools and brand registry features that will help you manage your listing on Amazon.

It includes the ability to report counterfeit products and review product reviews.

Brand Registry is an essential tool for any business that sells on Amazon, so be sure to enroll today!

How To Apply For Brand Registry On Amazon

Amazon’s Brand Registry program is designed to help businesses protect their intellectual property and create a more trusted and transparent marketplace.

How To Apply For Brand Registry On Amazon

There are three steps to follow if you want your brand registered.

First is to review eligibility requirements. Next is to sign into Amazon Brand Registry. Finally, enrolling your brand.

To be eligible, your brand must have an active registered trademark in the countries where you want to enroll to or at least have a pending brand registry application that can be filed through Amazon IP Accelarator.

Amazon’s Brand Registry also accept brands that have been issued by government trademark offices including United States Trademark Organization and selected countries like Canada, Mexico, Australia, Japan, and Singapore.

Your text-based mark must match the brand name on your Amazon Brand Registry application.

If your trademark is an image-based mark with words, letters, or numbers, you will have to upload a copy of the exact logo as it appears on your trademark record.

Next is to sign into the brand registry. The trademark owner must be the one to submit the brand registry application.

brand protection report

If you meet the eligibility requirements, sign in using your existing amazon seller central account (seller account).

From this, you can have access to the Amazon Brand Trademark Registration features and brand benefits that are usually linked to vendor and seller services.

Once you are able to sign in, the last thing you can do to have your brand registered is by enrolling it.

enroll your brand on amazon

To check registered trademarks in Amazon, you can check if they have an Amazon store or A+ content on the product listings page.

Once you’re approved, you’ll be able to add enhanced features to your product listings, such as product videos and customized product images.

You’ll also be able to create a “Brand Store” on Amazon, which is a dedicated page for promoting your brand.

Applying for Brand Registry can be a complicated process, but it’s well worth the effort if you want to create a strong presence on Amazon!

FAQ – Frequently Asked Questions

Can You Sell A Product Without A Trademark?

You do not need to enroll in Amazon Brand Registry in order to sell products on Amazon.

You can sell products on Amazon without a trademark by using a global trade item number (GTIN) or a Universal Product Code (UPC or UPC code).

You need to purchase 1 UPC code per product you want to list. Or, sometimes you might not need even one if you are GTIN exempt. You request from amazon to be GTIN exempt and won’t need any code to create your listing.

After a listing is created, the product will be automatically assigned an ASIN, which is a unique 10-digit numbers assigned by Amazon to products listed on its website.

You can use ASINs to identify and track your products on Amazon.

However, you will not be able to enroll in Amazon Brand Registry or take advantage of other benefits offered by the program if you do not have a trademark for your brand.

How Much Does Amazon Brand Registry Cost

The Amazon Brand Registry costs nothing. It is a free program, and you can find it on your seller central.

There are no costs associated with enrolling in the program or with using the tools and resources that it offers.

How Long Does Amazon Brand Registry Take

The Brand Registry is a quick and easy process.

Once you have registered your trademark, you can begin the enrollment process directly from seller central. The entire process can be completed in just a few minutes.

After you’ve enrolled in the program, you’ll be able to start using the powerful tools and resources that it offers right away.

Bottom Line

By creating a brand registry, you can ensure that only brand registered sellers are listing products using your brand name or trademark and that customers see accurate information about your products.

Additionally, the Brand Registry gives you access to enhanced features such as improved search visibility and the ability to create product pages with more content.

If you’re not already registered, we encourage you to check Amazon’s brand protection programs and get one today– it’s easy and free!

Written by: Omar Deryan

Founder of OJ Digital Solutions

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