The 8 Best Amazon Product Research Tools (Free & Paid)

Looking to find a profitable product to launch on Amazon? With so many options available, it can be hard to know which tool is right for you. That’s why In this guide, I reviewed and ranked the 8 best Amazon product research tools, explain how each of them can help you find a profitable product, and help you choose the right tool software for your business.

These tools will help you find products to sell on Amazon with a higher chance of success.

Black Box by Helium 10 gives precise findings from Amazon product research, assisting Amazon sellers in finding their ideal offering.

AMZScout is an excellent way for new sellers to get professional advice while acquiring the necessary skills without spending a great deal of money.

Jungle Scout is usually where you start before moving up to the main leagues, due it its simplicity and popularity. Solid tool for any seller.

ZonGuru is reliable, accurate, and made for sellers that enjoy learning about and automating anything they can. Their competitor research tool is my favorite.

By using the SellerApp market research tools, you can easily find profitable products with a lot of potential and little competition.

Table of Contents

In this guide, I will discuss the pros and cons of some of the most popular Amazon research tools.

I will also provide tips on choosing the right Amazon product research tool for your business.

So, if you’re ready to start selling on Amazon and need to do some product research, keep reading!

What Are the Best Product Research Tools for Amazon?

As an Amazon seller, it is vital to find top Amazon products in high demand and low competition.

This can be a difficult task, especially if you rely on google trend data analytics or just general data. To help with this, there are a few top tools that can help you with your Amazon FBA product research.

Let’s get started.

out of 10

Omar's Take

This software includes a variety of tools for Amazon sellers to discover competitive keywords, spot trends, monitor competitors with their chrome extension, and improve product listings.

Blackbox might look a bit complicated, but the results are good. You need to play around with the tool to better understand how it works and identify good opportunities.

Black Box by Helium 10 helps Amazon sellers identify their ideal product by providing detailed results from Amazon product research in a matter of seconds.

Any Amazon product search run through Black Box can be customized with various filters and criteria.

The “Sort by” drop-down menu has a variety of selections if you would like to order the results a certain way to discover what you’re searching for more quickly.

The Helium 10 Software Suite was created and rigorously tested by Amazon’s top sellers, giving you an enormous advantage over your competitors.

Therefore, if you would like to increase your accurate sales estimates, free up more time, reduce your PPC expenses, and find secret keywords with high search volume that your competitors aren’t using, Helium 10 Black Box is the solution for you

Product Research Tools Available

  • Product Finder: This tool helps Amazon sellers to find products they might offer for sale on their store.
  • Smart Filters: When looking for product ideas, primary filters are used, while advanced filters give you the ability to conduct more in-depth searches based on real-time data and metrics that can help you identify the best products.
  • All essential product information in one place
  • Complete Helium 10 educational support

Pricing Plans

  • Starter: $29 per Month
  • Platinum: $84 per Month
  • Diamond: $209 per Month
  • Elite: $399 per Month
  • Custom


  • It is a feature-rich platform with tools that other platforms lack
  • The operational tools are very helpful and can shield you from issues like product piracy and coupon abuse.
  • Product tracking is quite effective, and price change alerts are provided.
  • There are several keyword research tool options available, and you can also utilize misspelled keywords.
  • Every product’s seasonal and yearly patterns are simple to monitor.
  • For those who are just getting started, there is a free plan.


  • Not as user-friendly for beginners as its competitors
  • The free plan is limited
out of 10

Omar's Take

Get all the information you require at your fingertips with AmzScout, including the BSR, profit, product potential score, present inventory levels, monthly sales, and several levels of competitor analysis.

For new Amazon sellers, AMZScout is a fantastic way to obtain expert guidance while learning the ropes without spending a lot of money.

This is among the only available product research solutions available with an “affordable” plan, free tools, and excellent beginner instruction.

AMZ Scout focuses on assisting retailers in spotting important trends.

You can utilize the tools provided by AMZ Scout to determine whether a niche is viable after you’ve seen one that it is gaining a reasonable amount of momentum.

You can also validate product ideas by identifying the sales volume, market price trends, monitoring best seller rank and sales rank.

Their step-by-step masterclasses and video courses produced by seven-figure Amazon sellers will show you exactly how to select successful products, market your business, and source products from suppliers.

Product Research Tools Available

  • PRO Extension: Access detailed information about each Amazon product to identify highly lucrative items to market.
  • Product Database: Quickly analyze the supply, demand, competition, and other factors of Amazon products by filtering them
  • Amazon Dropshipping, Arbitrage, and Wholesale Tool: Helps you avoid risky products and increase your rate of success selling branded and other existing products with the help of this tool.
  • Quick View: Evaluate items using critical information found on the product or search result page.

Pricing Plans

  • PRO Extension: $16.49 per Month
  • Amazon Seller’s Bundle: $29 per Month


  • Free training videos for beginners that are excellent
  • FREE plan and a cost-effective starter plan
  • For professional Amazon sellers, there is a lifetime plan
  • There are numerous product search filters that make it simple to sort through things.
  • Some of the procedure is automated by the Listings Wizard, saving you time.


  • Not as strong or precise as alternative tools
  • Lacking important metrics provided by H10
  • Does not provide supplier services
out of 10

Omar's Take

This tool is probably one of the most popular when it comes to product research. It was the first one I used to find a profitable product.

It’s reliable, easy to use, and there are tons of instructional videos showing you how to best use it. However, as most people start with it, many sellers end up finding similar results.

So it’s excellent to have when starting out, but for more advanced sellers, it’s best to keep have it as backup.

Jungle Scout, the most well-liked popular of Amazon product research solutions, is typically the one you begin with before moving on to the major leagues. 

There is a good reason why this tool is a favorite among many FBA (Fulfillment by Amazon) businesses. This website’s extensive features are able to assist sellers in a variety of ways.

You can use the website’s product database to find a particular product or obtain a general overview of a certain category to get started. 

Jungle Scout also features a tool made specifically for keeping track of a particular item you’re keen on.

If you’re attempting to determine the level of interest in a particular niche offering, JungleScout’s keyword research tool (scouting option) should be helpful.

Beyond supplying product information, Jungle Scout’s features are still useful. 

You may rely on them to create marketing campaigns for your items and to help you locate reliable suppliers using the supplier’s database.

Product Research Tools Available

  • Opportunity Finder: Find opportunities right away by looking for high-demand, little-competition keywords.
  • Product Tracker: You can confidently choose your next product to sell on Amazon by simply organizing, grouping, and comparing product ideas and sales metrics.
  • Product Database: With advanced filters, you can quickly identify profitable Amazon opportunities regardless of your level of experience as a seller.
  • Supplier Database: Access a vast network of reliable, high-quality manufacturers right away to bring your product idea to life.
  • Keyword Scout: Find high-converting keywords for your listing right away and gain important knowledge about the keyword strategy of your competitors.

Pricing Plans

  • Basic: $29 per Month
  • Suite: $49 per Month
  • Professional: $84 per Month


  • There are a number of features suitable for both beginners and expert sellers.
  • They have excellent insights and analytics.
  • Inventory management is a useful add-on.
  • Their beginner’s academy is really helpful for newbie sellers.


  • Other product research software may need to be purchased for your Amazon FBA operation.
  • Not exactly the best price-quality ratio
out of 10

Omar's Take

ZonGuru is an all-in-one software with 17 tools that can help you with your entire Amazon business. Their competitor research and listing optimization tool are my favorites among all tools.

When it comes to product research, their tools are solid, and if you’re experienced, combining the product research with keyword research will allow you to find products that are easy to rank for on Amazon.

I definitely recommend it for solopreneurs that like to do the research themselves.

A relatively new entrant in the Amazon selling tool market, ZonGuru, provides a comprehensive tool suite with accurate data.

All the tools aid FBA entrepreneurs in finding and validating new items, locating manufacturers, optimizing listings, and keeping track of the health of their companies. 

For solopreneurs who enjoy learning about, fiddling with, and automating all that they can, ZonGuru is entertaining, precise, and built for them.

If you are an Amazon seller seeking for a dependable solution to gain insightful data and expand your Amazon Business, ZonGuru is a solution you should give a shot.

Its amazon listing optimization tool is my favorite in the market.

Product Research Tools Available

  • Niche Finder: Allows you to quickly and easily generate product ideas
  • Chrome Extension: You can research niches and products directly on Amazon
  • Sales Spy: Allows you to track monthly sales data
  • Love-Hate: Provides you with all the weaknesses and strengths of a product
  • Easy Source: A partnership with that helps you find the right supplier

Pricing Plans

  • Researcher: $39 per Month
  • Seller: $49 per Month


  • It has one of the best color schemes and user interface
  • It is easy to use and enjoyable.
  • Has highly effective automation tools
  • Their product data and keyword data is accurate


  • Fewer product listings
  • Less reliable data
  • Their niche rater does not compare to other solutions like JungleScout and Helium 10
out of 10

Omar's Take

SellerApp’s quick insights, user-friendly features, and creative shortcuts transform any user into a product research expert.

To ease your life as an Amazon seller when carrying out product research, SellerApp puts together a number of features. 

You can uncover products that have high potential and little competition by using the SellerApp market research tools’ “advanced product intelligence.” 

To provide you with detailed analytics such as historical sales data and income predictions, ratings, and much more, their software gathers over 300 million data points every day.

Data is the driving force behind everything when it comes to SellerApp, allowing you to choose which items to stock with comprehensive knowledge. 

To make your own plan more effective, research what your competition is doing when it comes to trends and keywords. 

Additionally, you may set up alerts to notify you when the price of a product you’re tracking changes.

Product Research Tools Available

  • Product Tracker: With this tool, you can gather information about your competitors’ strategies and learn what changes are helping to make their products successful.
  • Competitor Strategy Analysis: Create long-term plans that keep you one step ahead of the competition by easily analyzing the best-selling products of your rivals.
  • Track product metrics in real-time: Under an intuitive dashboard, SellerApp’s product intelligence tools track metrics such as opportunity score, ratings, revenue, BSR and more.
  • Reliable Sales Data and Accurate Reports: With SellerApp, you can fine-tune your sales data by setting custom filter presets. Receive customized, accurate reports on orders, prices, sales and revenue projections, and more.

Pricing Plans

  • Freemium: $0
  • Pro Lite: $39 per Month
  • Professional: $79 per Month


  • It features a number of tools all in one place and a central dashboard that lets you quickly assess your performance.
  • The market research tools are quite intelligent and gather a lot of information to help you make the best selections possible.
  • You can research what your rivals are doing and use that information to enhance your approach.
  • The tools for keyword research perform well.
  • With the help of the Amazon Product Optimization Tool, you may identify areas for improvement that can be put into practice.


  • There is a slight learning curve involved because there are so many options and tools at your disposal.
out of 10

Omar's Take

SellerApp’s quick insights, user-friendly features, and creative shortcuts transform any user into a product research expert.

ZonBase is a leading all-in-one platform for Amazon sellers. The software offers a complete set of seller tools to help sellers execute their business processes easily.

There are 14+ tools in the ZonBase suite; the tools cut across all areas of an Amazon business from product research to keyword research, listing optimization, sales estimation, competitor analysis, and profit tracking.

They also offer personalized services that allow them to assist new and existing sellers who prefer to outsource their business needs to an expert team. 


  • ZonResearch – A deep search product research tool that enables sellers to find Amazon’s most lucrative product choices using search filters and presets.

  • Zon Chrome Extension – A product research/ validation tool that generates accurate sales estimates and gets behind product detail pages to show detailed sales history and keyword ranking.

  • Hot Products – The hot products tool generates a comprehensive list of the Top 100 most gifted products that have a track record of sales and less than 30 reviews. 

  • Sales Estimator – This tool generates monthly sales data and revenue estimates for different products based on previous sales trends. 

  • Keywords –  This tool generates a list of relevant keyword options to help sellers increase their chances of showing up on the first page of search results.

  • ZonTracker – This is a keyword tracking tool that shows keyword performance; the monthly search volume, current rank, and sales trends for any product or keyword.

  • Reverse ASIN – This is a competitor intelligence tool that allows sellers to run reverse searches on competitor keywords and view important keyword information. 

  • Listify, Listify AI – Listify is a listing builder tool that allows sellers to create well-optimized listings from scratch by taking cues from competitors’ listings. Listify AI is the AI-powered version of the Listify tool that creates optimized listings automatically. 

  • Profits – This is ZonBase’s analytics and inventory forecast tool for tracking business expenses and determining how well marketing campaigns generate revenue.

  • ZonPPC – An AI-powered, data-driven tool for launching and managing PPC campaigns.


  • Product Validator – Product validator is our personalized product research service for sellers who want to have experts review and validate their product ideas.
  • Product Idea – This is a product research service that allows sellers to work with experts who will carefully select profitable products for them to start their businesses.

  • Page One and PPC Autopilot – These are our PPC management services that allow sellers to access expert assistance for creating and launching high-converting PPC Campaigns.


They offer 3 paid plans

  • Standard: $37/month
  • Legendary: $67/month
  • Diamond: $132/month

They also offer a 7-day free trial for sellers who would like to explore the tool suite before signing up

out of 10

Omar's Take

Viral Launch has been known in the product launch industry for years. I still recommend using it when launching products. As it’s not used very often in product research by the clients I speak with, it might actually be a good idea to explore it.

This software will also assist you in maximizing the quality of your listings by providing you with keyword research, market intelligence, a listing builder, and listing analysis.

You may find products using the Amazon product research tool options available on Viral Launch in just three clicks. The top brands, categories, items, and search terms are simple to locate.

Viral Launch provides you with as much data as possible, such as market trends, revenue projections, and levels of competition. As a result, you are able to choose the best things to sell.

They provide you with the option to follow top sellers, giving you the opportunity to view competitors’ SEO and advertising tactics.

You can acquire data directly from Amazon using their keyword research tools to boost your SEO. They feature a sophisticated relevancy filter, so you don’t have to waste time looking through useless terms.

They promote “hidden keywords” that your competition might be overlooking, as well as a free listing generator that enables you to generate Amazon listings that are SEO-optimized.

Product Research Tools Available

  • Product, keyword, brand, and category insights
  • Accurate sales estimates
  • Data on 200+ million products
  • 100+ unique search filters
  • Historical sales, reviews, price, and BSR
  • Market trends
  • Popular results warnings
  • Cost and profit calculator
  • Product idea score
  • Chrome extension and web apps
  • Market tips, warning, and alerts
  • Comprehensive, up-to-date training
  • Advanced brand and category analytics
  • Competitor analysis
  • Keyword research

Pricing Plans

  • Essentials: $69 per Month
  • Pro: $99 per Month
  • Pro Plus Ads: $199 per Month


  • Available outside of the United States (although the tools are limited)
  • This is the top service for product launches
  • Allows you to make informed Amazon product analysis
  • Extremely fluid interface
  • Excellent for managing sponsored advertising campaigns


  • No beginner or starting strategy
  • Tools for product research aren’t as effective as Helium 10.
  • not as easy to use as Jungle Scout
  • Best attributes have little to do with product study.
out of 10

Omar's Take

Unicorn Smasher is an effective tool for researching Amazon products. It provides answers for anything from detailed data to sales projections.

Data overload is typically a challenge for Amazon merchants that deal with high volumes. 

Important information may be overlooked during the Amazon product research stage due to the volume of material to filter through.

However, with Unicorn Smasher, processing large volumes of data is made much simpler. You get some of the most reliable keyword search volumes from the keyword research tool. 

The dashboard that Unicorn Smasher offers presents all the information relevant to your products in a way that is simple to understand. 

From there, you can swiftly navigate to a certain product to discover more about its capabilities. Additionally, it provides an opportunity score, which identifies the goods with the best chance of doing well on Amazon. 

Additionally, you will receive real-time data updates on reviews, prices, rankings, ratings, and a host of other topics with this product research tool. 

Due to Unicorn Smasher’s integration with AMZ Tracker, you can use it to learn more about other items’ listings.

Product Research Tools Available

  • Opportunity Score: Analyze the entire Amazon market and let you know which product would give you the best chance to succeed on Amazon.
  • Full Dashboard: With a dashboard that is incredibly well-organized and filled with all the data you require to find profitable products, you can conveniently manage all of your research in one location.
  • Comprehensive Data: By taking a closer look at the prices, reviews, rating, bestseller lists,estimated sales, and more for any product on Amazon, you can discover what it takes to succeed in any category.

Pricing Plans

  • Basic: $49.99 per Month
  • Suite: $150 per Month
  • Professional: $99 per Month


  • Accurate projections of estimated sales for each item
  • An intuitive dashboard
  • You can view the products that will perform well on Amazon thanks to opportunity scoring.
  • Downloading it is cost-free.


  • If you’re looking for something with plenty of Amazon ranking tools, Unicorn Tracker may not be the product research tool for you because it lacks many of the capabilities that other solutions have.

Choosing The Right Amazon Product Research Tools For You

There are a few things you should consider when choosing an Amazon product research tool. These include:

  • Your budget: Some tools are more expensive than others. If you’re just starting out, you may want to choose an Amazon FBA product research tool that is less expensive. You should also consider whether or not you’re willing to pay for a subscription.
  • What you’re looking for: Some tools are better for finding products with high demand and low competition. Others are better for finding niche products. Consider what you want to find before choosing a tool.
  • The features you need: Some tools offer more features than others. If you need certain features, make sure the tool you choose offers them. Some features you may want to look for include: product tracking, keyword research, and supplier research.
  • Complexity: Some tools are more complex than others. If you’re just starting out, you may want to choose a tool that is less complex. You can always upgrade to a more complex tool later on
  • How much time you have: Some tools are faster than others. If you’re short on time, you may want to choose a tool that is fast and easy to use.

Frequently Asked Questions (FAQs)

What is Amazon product research?

Amazon product research is the process of finding products that are likely to be successful on Amazon. 

This includes finding products with high demand and low competition by doing things like keyword research, supplier research, and product tracking.

The goal of Amazon product research is to guarantee profitability by identifying products that you can purchase at a low price and sell for a higher price.

What are the benefits of doing Amazon product research?

There are many benefits to carrying out the Amazon product research phase.

The most obvious benefit is that it can help you find products that are likely to be successful on Amazon, which can in turn, help you increase your profits.

Other benefits of Amazon product research include helping you avoid potential pitfalls, such as choosing a product with too much competition and helping you understand what consumers are really looking for.

How do you research a new product?

There are a few different ways that you can research a new product. The most important thing is to make sure that you do your due diligence and don’t rush into anything.

Some things that you’ll want to do as part of your research include keyword research, supplier research, and product tracking. 

You can also read Amazon reviews and look at Amazon bestseller lists to get an idea of what products are currently selling well.

How do I get product ideas from Amazon?

There are a few different ways that you can get product ideas from Amazon. 

You can start by looking at Amazon reviews and bestseller lists to get an idea of what products are currently selling well.

You can also do things like keyword research and supplier research to find products with high demand and low competition. 

And finally, you can use product research tools to help you identify the best product to sell. 

The Bottom Line

Amazon selling can be a rewarding yet difficult undertaking. Even within a fairly narrow niche, competition is undoubtedly high, given the variety of products offered on the website. 

In actuality, being a successful Amazon seller necessitates more than just offering high-quality products. 

Additionally, you must pay great attention to the website and the data it provides and learn how to make the most of both. And you may achieve these goals with the use of a product research tool. 

I have covered the best Amazon product research tools that you can use to find profitable products. 

Remember to consider your budget, what you’re looking for, and the features you need when choosing a tool. 

Check out this blog post for more information on carrying out Amazon product research.

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Omar Deryan
Founder of OJ Digital Solutions

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