Are you looking to start an Etsy shop? Maybe you’re curious about the platform?
Well, you’re in luck either way.
I’ve compiled a list of 40 Etsy statistics and facts that will give you a better understanding of Etsy and Etsy buyers. This information is essential if you’re an entrepreneur looking to sell on the popular ecommerce platform known as Etsy.
If not, gaining new knowledge is still helpful.
Let’s begin.
Statistics on Etsy Buyer Demographics (Etsy Buyer Statistics)
1 – According to official Q4 and full-year 2021 reports, there were 96.3 million active buyers on Etsy. The platform’s gross merchandise sales (GMS) per active buyer were $136, an increase of 16% year over year.
2 – In 2021, the platform’s repeat purchases accounted for 81% of all transactions.
3 – The number of new buyers Etsy attracted in the fourth quarter of 2021 was around 10 million—a record high since the fourth quarter of 2020.
4 – In 2020, there were 38 million new Etsy buyers— a twofold increase from the preceding year.
5 – More than 61 million new and returning customers joined Etsy in 2020.
6 – Between 2019 and 2020, there were 35.55 million more active buyers on Etsy.
Etsy Seller Statistics
7 – Etsy sellers hail from more than 200 nations, including the United Kingdom, Australia, and Canada. However, 62% of sellers in 2020 were from the US.
8 – 14% of US Etsy sellers live in California. Meanwhile, 7% live in New York, 7% in Florida, and 6% in Texas.
9 – The average age of male and female Etsy sellers is around 39. 86% of these sellers are female.
10 – Etsy sellers contributed over $14.3 billion and over 3 million jobs to the US independent worker economy in 2021.
11 – Etsy sees a rise in the number of active sellers each year. In 2020, Etsy had over 4.4 million sellers. This number increased to 7.5 million in the fourth quarter of 2021.
12 – After the US, the UK has the largest percentage of Etsy active sellers at 30%.
13 – 71% of Etsy sellers think it’s critical to expand responsibly and sustainably. About a quarter of all international Etsy sellers have decided to join one of over 10,000 Etsy Teams. Doing so allows them to look for and offer support and opportunities for collaboration.
Etsy Web Statistics
14 – Over 80 million people have downloaded the Etsy mobile app.
15 – Etsy’s acquisition of Depop facilitated over 23 million downloads of the Etsy app. 20 million of those downloads came from iPhone users.
16 – Etsy’s gross merchandise sales from mobile devices increased to 65% in the final quarter of 2021. This number is up from 63% in the first two quarters and 64% in the third. Smartphone Etsy visits account for 67% of mobile visits.
17 – Mobile transactions account for 61% of Etsy’s total merchandise sales or $6.27 billion annually. Over 32 million people use the Etsy mobile app every month.
18 – 43% of sellers use the Etsy app and the website to handle their Etsy sales.
19 – Etsy had an average monthly traffic of 289.33 million visits in 2020, significantly boosting the platform’s already significant revenue growth that year.
Etsy Shop Stats
20 – Etsy had an average of 377.4 million visits between April and June 2022. It had a 45.78% bounce rate. Etsy received 373.3 million visits in April, 385.4 million in May, and 377.4 million in June.
21 – The typical conversion rate on Etsy is between 1% and 3%.
22 – The Etsy marketplace spent $500.76 million on marketing in 2020.
23 – Etsy charges shop managers a 12% to 15% fee for every successful sale from an off-site ad.
24 – The typical Etsy seller pays between $0.20 and $0.50 per click for an ad.
25 – Etsy sellers uploaded 3.21 million videos on their Etsy listings in 2020.
Etsy Product Statistics
26 – There are numerous subcategories within Etsy’s more than 50 main categories. Here are a few of the main categories on Etsy.
- Personal accessories
- Bags and purses
- Shoes
- Craft supplies and collectibles
- Clothing
- Electronics and accessories
27 – Etsy has at least 2.1 million sellers who attract around 40 million buyers.
28 – The most popular Etsy categories in 2020 were those related to the following:
- Art and collectibles
- Home and living
- Accessories
- Bath and beauty
- Jewelry
- Clothing
The percentage of global sellers in these categories ranged from 6% to 25%.
Etsy Revenue and Sales Statistics
29 – Etsy’s revenue for the first quarter of 2022 ranged from $565 million to $590 million.
30 – Etsy has taken on many well-known businesses over the years.
- Trunkt
- Adtuitive
- Grand St.
- Reverb
- Elo7
- Depop
- Blackbird Technologies
31 – The transaction fee for the Trunkt Etsy marketplace increased from 5% to 6.5%, effective April 11, 2022.
32 – Regular Etsy shoppers spent an average of $200 on average in 2021. The number of repeat customers in 2021 also increased by 26% year over year.
33 – Etsy’s net income in 2021 was $162.2 million, a rise of 8.8% year over year.
34 – Etsy became a publicly traded company in the US in 2015, ten years after its founding.
35 – Etsy’s annual revenue primarily comes from promoted listings, marketplace fees, and services. These fees include advertising and promotion costs, listing fees for each product, and commission or transaction fees. 75.5 percent of Etsy’s total yearly revenue comes from its marketplace.
36 – Home and living is the biggest Etsy category by sales, with a 25% seller share; the Art and collectibles category is second at 21%, jewelry has 15%, and clothing has 11%. Shoes, electronics and accessories, and pet supplies were the least successful product categories, at only 1% each.
Etsy Trends 2022
37 – On Etsy, pastel colors and abstract designs never go out of style. You might want to concentrate on producing items with these themes if you’re an Etsy seller.
38 – Green is in for 2022, together with products that highlight natural textures.
39 – Nostalgia often influences a buyer’s decision and will likely continue to be profitable in 2022. Millennial and Gen Z customers are attracted to products that evoke nostalgia.
40 – Experimentation will be vital for jewelry and other accessories, which means paying attention to styles like rounded shapes, stones with texture, and brooches.
Frequently Asked Questions (FAQs)
Is Etsy Still Profitable in 2022?
Yes. According to Etsy stats, the platform will continue to be profitable in 2022.
Etsy has maintained a solid and loyal customer base, despite challenges from larger ecommerce corporations.
The company continues investing in new technology and marketing strategies to drive Etsy gross merchandise sales and profitability.
Overall, Etsy remains a successful player in the online marketplace industry.
Can I Open More Than One Etsy Shop?
Yes, you can open multiple Etsy shops under one account.
However, each shop must have a distinct name and selling focus.
You will need to manage them individually and create separate product listings, orders, and customer communication for each shop.
Multiple shops can be a helpful strategy for expanding your business and diversifying your offerings on Etsy.
Just ensure you can handle the added responsibility and workload of managing multiple shops.
What Are Etsy Fees?
Etsy charges a listing fee of $0.20 per item and a 6.5% transaction fee on the total sale price (including shipping costs). There is also a payment processing fee of 3% + $0.25 for each transaction.
Etsy also offers optional marketing and advertising services for additional fees.
It’s important to factor in all these fees when determining pricing for your products on Etsy.
The Bottom Line
According to Etsy statistics, the platform will remain a popular and successful platform for online shopping in 2022. Sellers on Etsy need to be aware of Etsy stats and stay on top of trends to attract buyers.
The company continues to attract a solid customer base and show profitability, despite competing with more prominent ecommerce players.
If your Etsy business is not getting any sales, learn how to fix it for better performance.
