How To Find Amazon Influencer Storefront Pages

How To Find Amazon Influencer Storefront

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Are you tired of sifting through product reviews to find a good product?

Do you wish someone could just tell you what to buy?

Browsing Amazon influencer storefronts would be an excellent idea.

Influencers can help you find what you need, and their Amazon storefronts can give you vetted product recommendations.

You’ve come to the right place if you don’t know how to find Amazon influencer storefront pages.

I wrote this guide to teach you how to find Amazon influencer storefronts, including the most trustworthy ones.

Let’s begin.

What Is an Amazon Influencer Storefront?

An Amazon influencer storefront is a dedicated page where content creators can showcase their favorite products.

These Amazon influencers don’t sell the items they advertise on their storefronts. They only curate product listings from established Amazon sellers.

Influencers are crucial for many of Amazon’s 1.9 million small- and mid-sized businesses that don’t have expensive marketing budgets and need a hand promoting their products.

Storefronts are part of the Amazon influencer program, separate from a creator’s account. Influencers earn a commission every time you buy a product through their storefronts.

Every Amazon influencer focuses on different topics.

Some influencers might post about housekeeping, while others like fashion. Some might flaunt luxury brands, while other influencers recommend good-value items.

Why You Should Use an Amazon Influencer Storefront

Every time you buy something from an influencer’s storefront, they and the seller get money. It’s a win-win situation for both sides, but how can you benefit from storefronts?

The primary selling point is credibility. A trusted Amazon influencer storefront is a good source of product recommendations. You can see everything they’ve tried in one place.

It can also help you discover more products because storefronts aren’t limited to one brand or category. Influencers can recommend any product listing on the Amazon website.

Browsing through Amazon influencer storefronts lets you expand your options and find brands that meet your needs.

How To Find Amazon Influencer Storefront Pages

Here’s how to find influencers on Amazon.

1. Consider Your Interests.

Identify your interests

Identify your interests.

What products do you like buying on Amazon? What are your hobbies?

You can find Amazon influencer storefronts in your niche once you’ve identified the brands and products you like.

Find influencer storefronts that display related items if you’re interested in cooking and baking. Similarly, you’ll need an Amazon fashion influencer to upgrade your wardrobe.

2. Check Amazon Live.

Amazon has a section where influencers can live stream to advertise their recommendations. It also allows them to interact and offer special deals to their potential customers.

To see influencers’ live streams, go to the Amazon homepage, and click All on the navigation bar’s top-left corner.

A new menu will appear on the left side of the screen.

Check Amazon Live.

Scroll down until you see Programs & Features. The Amazon Live option should be below it.

On the Amazon Live homepage, you can discover currently live-streaming influencers and recently ended and upcoming streams. You can also check the Featured Creators section to find popular influencers.

Explore until you see streams that appeal to you, then click on the influencer’s name to go to their storefront. You can also browse by product category.

3. Check the Shop By Interest Section.

Check the Shop By Interest Section.

Amazon also has a Shop by Interest section, where users can create idea lists. It’s in the same section where you can find Amazon Live.

What’s an idea list?

An idea list is a collection of products around a specific interest. For example, you might see an idea list about these categories.

  • Camping

  • Infants

  • Pet care

  • Traveling

  • Healthy Lifestyle

Amazon influencers create these lists to feature products they recommend. By grouping products, their followers can easily browse related items.

Influencers also post individual products on the Shop by Interest page.

Shop by Interest

To go to the influencer’s Amazon storefront, click on any product or collection you like. The poster’s name should be at the top or on the side.

If it has the tag Earns Commission beside it, click on it to see their Amazon storefront.

4. Follow Influencers’ Social Media Pages.

Influencers' Social Media Pages

There are influencers on every social media platform, including:

  • Facebook

  • Instagram

  • TikTok

  • YouTube

  • Twitter

Influencers use social media to connect with a broader audience. They use their chosen platform to post product recommendations and promote their Amazon storefronts.

How do you find Amazon influencers on social media platforms?

You can discover the influencers’ social media profiles using the platforms’ explore features. For example, you can search for a product review on YouTube and check the poster’s profile.

You’ll often find an Amazon influencer because they’ll post their storefront link on the video description.

You can also target your search by using hashtags.

To do this, use the platform’s search feature. Start with general keywords about your interest, like #fitness, #fashion, or #cakedecorating.

These hashtags can help you find content creators related to your interests. Refine your hashtags further to get more relevant search results.


#FoundonAmazon helps you find images, live streams, and videos about Amazon products.

Here are some other hashtag examples you can use.

  • #amazonfinds

  • #amazondeals

  • #amazonhome

  • #amazonfashion

  • #amazonpets

  • #amazonmusthaves

Once you find an influencer you like, look for the link to their Amazon storefront page somewhere on their profile.

Some social media platforms, like Facebook and YouTube, let users place direct links on the post description.

marcela maranon influencer

For TikTok and Instagram Amazon influencers, the storefront URL should be in their bio.

However, other Amazon influencers use their bio to link to their social media landing pages (like Taplink and Linktree).

A social media landing page usually contains links to other pages, like an Instagram account or YouTube channel. Check if influencers have one for their Amazon storefront.

Clicking on the link will take you straight to their Amazon storefront page.

5. Look at Product Listings.

Look for a product in your desired niche on Amazon. Open the listing and scroll way down to the Videos section.

Look at Product Listings.

This is where you’ll see product videos by Amazon influencers.

Tap on any video, and click the name of the uploader. It should take you directly to the influencer’s storefront.

How To Find Amazon Influencer Storefront on App

It’s also easy to find Amazon storefront influencers using the app.

The steps are similar to how to search for influencer storefronts above.

To find Amazon influencer storefronts using the first tip, open the Amazon app first. Then, enter Amazon Live on the search bar.

Amazon Live

The app should take you straight to the Amazon Live homepage.

Amazon Live homepage

You need to do the same to find the Shop by Interest section in the app. Use the search bar, then click the first result.

shop by interest

Product listings on the Amazon app also have videos by content creators. You’ll have to scroll down to find them.

To find influencer storefronts, click on any video, then click the name at the top of the page.

Finding an Amazon Influencer Whom You Can Trust

You would trust a recommendation from a friend or family member, but would you take strangers for their word?

Finding trustworthy Amazon influencer storefronts can be challenging, especially when they seem too intent on driving sales.

However, most of them like to maintain their reputation and credibility. These accounts often post genuine reviews and recommend products they use.

Do you want to know if a specific influencer is trustworthy?

Here’s how to search for a sincere and credible Amazon influencer.

Look at Their Social Media Profiles.

Amazon influencers use social media to reach their target audience, and that’s where you should start looking.

Search for their social media profiles, then check the following:

  • How many followers do they have

  • Their engagement rates

Social Media Profiles

High numbers for both engagement metrics indicate that the Amazon influencer is trustworthy. A huge following that consists of people who often like and comment on the influencer’s content means the creator has great recommendations.

Check what the platform users say about the creator. Positive reactions are a green flag, while mostly negative comments mean you may want to look for another Amazon influencer.

Read Product Reviews on Amazon.

You can gauge an Amazon influencer’s trustworthiness by the products they recommend.

Read Product Reviews

See the products on the influencer’s storefront, then go to the product page. Check the product reviews.

Do they sing high praises for a particular product, which turns out to be riddled with bad reviews on Amazon? They might not be entirely truthful in their review.

Do they dislike a certain item because it doesn’t fit their lifestyle, even if it has mostly good reviews? They will likely be honest content creators because a product can be the best in its category but won’t suit everyone’s needs.

As a rule of thumb, a genuine Amazon influencer usually highlights a product’s good and bad sides.

Check Their Content.

The top Amazon influencers put effort into their content. Their posts and videos are high-quality, and they do their best in editing and giving in-depth reviews.

Check Their Content

Those who go the extra mile are worth your time.

You should also see if their style and preferences align with yours. If the Amazon influencer has similar tastes, you get more relevant recommendations.

Even if the Amazon influencer has sponsored content, don’t let it bother you too much. Many will only accept deals from brands they trust.

Many influencers also post content other than Amazon. By doing this, they don’t look like their only aim is to profit from brands. Instead, they want to form genuine connections with their followers.

Best Amazon Influencer Storefronts

The best Amazon influencers organize their storefronts using categories and idea lists.

Check out these top Amazon influencer storefront examples:

1. Teach Create Motivate

Teach Create Motivate

Ashley Marquez is the Amazon influencer for teachers. She provides valuable tips and products for creating a better classroom.

Her storefront organizes her recommendations from her social media platforms so you can easily find what you want.

2. Theohiogirljaz


Theohiogirljaz is an influencer on Instagram and TikTok. Her Amazon storefront has some of the most creative photos and videos you’ll see, entertaining you while you discover new fashion pieces.

Her profile bio gives details to help you decide if her recommendations are relevant.

3. Cake Decorating School

Cake Decorating School

This Amazon storefront tells you what you can expect immediately. The idea lists help organize the recommendations, and the videos go in-depth with the reviews and demonstrations.

4. Brian Chan

Brian Chan

Brian Chan is the influencer you need if you want to learn more about men’s fashion. His fashion sense is top-notch, so many trust his tips and recommendations.

His page is one of the best influencer storefronts because of the variety. He regularly posts lists, photos, and videos.

5. Amiya Nushèn

Amiya Nushèn

Amiya Nushén is a hairstylist with a substantial following on TikTok and Instagram. She posts tutorials, wig recommendations, and some hair tips.

Her influencer storefront contains idea lists and product links related to these subjects. What I like about her page is that the bio also tells you where you can find her online.

How To Follow Influencers on Amazon

First, sign in to your Amazon account. Then, go to your desired Amazon influencer profiles. You’ll see a Follow button beside their names.

Once you’ve successfully followed an Amazon influencer, you’ll receive their updates on your Amazon homepage.

Frequently Asked Questions (FAQs)

Can I Partner With an Amazon Influencer?

Many brands enjoy more sales when Amazon influencer storefronts display their products. That’s why they invest in influencer marketing.

If you’re a seller who wants to reach a wider audience, partnering with an influencer is an excellent strategy. When storefronts on Amazon display your products, they can reach the content creators’ followers.

Find influencers that align with your niche and target audience. Follow my tips above on how to find Amazon influencers you can trust.

What Is the Amazon Associates Program?

The Amazon Associates Program is Amazon’s broader initiative to provide opportunities for individuals to earn more money. The Amazon Affiliate Program and the Amazon Influencers Program fall under this umbrella term.

Are Affiliates Different From Influencers?

Yes. The affiliate program allows individuals to promote and recommend Amazon products through affiliate links. Participants can place these links on social media, blogs, and websites.

The affiliate link allows Amazon to track the participant’s success. Whenever a customer clicks it and purchases, the affiliate gets a commission.

The Amazon Influencer Program is for social media users with a solid following. Influencers earn a commission when someone buys from their storefronts.

How Can I Join the Amazon Influencer Program?

Not everyone can own Amazon storefront pages. Potential influencers have a stricter application process to go through than affiliates.

For the Influencer Program, Amazon requires a solid following on Facebook, YouTube, Instagram, or TikTok. The platform looks at several engagement metrics when reviewing an application.

The Bottom Line

I hope my guide helps you find the best Amazon influencer pages possible.

Amazon’s Influencer Program benefits plenty of people in different ways.

For buyers, it’s an excellent way to find Amazon product recommendations. For sellers, storefronts on Amazon help them increase sales and reach a wider audience.

You can apply to be an Amazon influencer if you’re a content creator.

Now that you know how to search influencers on Amazon, learning more about the Amazon influencer program is best.

Written by: Omar Deryan

Founder of OJ Digital Solutions

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