Consumers often associate packaging with product protection—but product packaging is much more than that.
Although some product packaging is designed only for protection, many brands use packaging as a tool to attract customers.
The packaging designs that customers see today show the importance of creative packaging.
If you’re looking for unique product packaging design inspiration, you’ve come to the right place.
In this article, I showcase some of the most unique and exciting packaging designs. From eco-friendly materials to clever branding, these creative packaging ideas are sure to stand out on store shelves.
Table of Contents
What is the Importance of Packaging Design?
Packaging design is one of the most critical aspects of product marketing. It’s what catches your eye on the shelf and entices you to pick up a product. It also showcases brand identity.
A well-designed package can make a product more appealing and increase sales. It can also communicate important information about the product, such as directions for use or warnings.
On the other hand, poorly designed packaging can be confusing or off-putting to customers. It can also make a product more difficult to use or store.
You need to put thought and care into your packaging design. With a bit of creativity, you can create eye-catching and functional packaging.
Everyday-Use Products With Creative Packaging
Have you ever taken a second look at a product’s packaging? Many everyday items come in surprisingly gorgeous product packaging.
From rolls of toilet paper to hanger-shaped product packaging, look at some of the most creative packaging solutions from different brands.
Fruity Toilet Paper
Japanese designer Kazuaki Kawahara playfully added different kinds of vibrantly printed paper to rolls of toilet paper. The product packaging of the toilet paper had 3D images of cross-sections of fruits like watermelon, orange, kiwi, and strawberry.
The designer came up with the idea for this product packaging because it’s common to give rolls of toilet paper to customers as a sign of appreciation. So, why not make the packaging design more beautiful, right?
Who would have thought this fruity paper could come in handy? Just don’t mistake them for real fruits and eat them!
Clutch Bodyshop
Most brands of health and fitness supplements have colorful packaging designs—not Clutch.
The fitness brand created a product packaging design to reflect the science and quality behind manufacturing the supplements, making Clutch an integral part of sports nutrition and fitness.
The final package design combines a minimalistic approach and a simple color palette to communicate the purity of ingredients.
The huge numbers on the label aren’t just there for design. They also convey essential information immediately.
Hanger Pak
Who would’ve thought a hanger could be a suitable packaging design? Well, look at the work of a packaging designer from England!
Source: Packaging of the World
The concept for the packaging design is relatively simple. Steve Haslip, a graphic designer, bought shirts online and noticed that the products would arrive wrinkled.
He then designed a sustainable and reusable way to send t-shirts.
Love & Wash
When you go to Behance and check out the bright and bold creative packing ideas, you’ll come across Love & Wash products.
The design bears a strong resemblance to the Fight Club logotype and design. The colors correlate, and the bulky typography is an excellent example of how consumers can quickly identify creative packaging ideas.
The packaging shows a variety of clothes that seem to be embracing each other, either white/black or mixed. This is an excellent idea for shoppers who want an easy way to pick the product they need.
Colour Me Blind
Alexandra Burling is responsible for this creative packaging design. The concept behind this brand packaging was to create a line of everyday grocery items to match the needs of people with vision impairments.
Source: Alexandra Burling
She created an innovative and dynamic packaging design to assist visually impaired people and give them all the information they need by using Braille as a style and way to communicate.
Wallets
Maria Gutierrez created this artwork. She used Illustrator to design star graphics and incorporate typography.
The idea behind the abstract space-themed wallet came from 90’s retro-futuristic graphics. Maria Gutierrez liked the idea of rich black ink on kraft paper and made it black on cardboard.
Skin Care (Erha Acneact)
Illustrator, art director, visual artist, and designer Martcellia Liunic founded Liunic on Things. Her work is known for its vivid colors, whimsical animals and girls, and doodle-like style.
She wanted to convey through her designs that acne is normal. She empowers people to care for their skin by drawing characters with acne on their faces.
Laundry Powder (Simple)
Victoria Trubitsina and Alena Strom created this packaging design. The design is a great idea because it helps men figure out which powder to use for washing their clothes.
Packaging Design of Food and Drinks
With so many options for creative packaging ideas, it can be hard to choose the right one for your product.
However, with some creativity, you can develop a packaging design that is both practical and attractive.
Whatever you choose, ensure your packaging design is both functional and stylish. With some ingenuity, you can create a packaging design that will make your product stand out from the rest.
Tea bags
We usually put a tea bag in the trash after using it, but what if I tell you that a tea bag can be the actual packaging for your product?
Herbatica embraces art when it comes to brand and packaging design. Each product shows that clean lines can do so much for packaging design. The brand uses the bag as a tool to express and emphasize the properties of each tea.
Juice Boxes
Naoto Fukusawa is a Japanese artist and industrial designer. He has made juice boxes that look more real and natural than any other juice box.
Unfortunately, this isn’t an actual product. The packaging design is a new take on the Tetra Pak box and a way to sell things without labels, explanations, or taglines.
The public saw these designs for the first time In 2004 at the Haptic Exhibition.
Fukusawa changed the shape and feel of the rectangular Tetra boxes we all know, making them look like the skin of the fruits used to make the juice.
NYC Spaghetti
At first, graphic designer Alex Creamer’s university project was nothing more than an experiment to create different ways of packaging products. But then, he had a lightbulb moment that would change everything.
Creamer, the man behind the creative design, said: “Instead of building a facade or packing around the spaghetti, I decided to make the product itself the focus.”
Source: Alex Creamer
The result was NYC Spaghetti, a group of skyscrapers made out of spaghetti.
Creamer’s first and most popular design was a model of the Chrysler Building. He did this by pushing a statue made by artist Ben Thorpe into the spaghetti, which made the top look like the Chrysler Building.
Wine bottles
Conversations are typically more manageable when you unwrap a bottle of wine and share it with someone. However, if you’re in an uncomfortable scenario with lots of surprises (and maybe bad news) on the way, the label of this wine will conceal you.
The objective is to get you to be honest, according to the name. The label includes a sentence that begins with “I’m only drinking with you because…” Make up your own headlines and tell your nightcap buddy about the news.
Finca de la Rica
Finca de la Rica is a Spanish wine brand that has existed for over fifty years. You can find the winery in the province of Alicante, southeast of Spain.
The climate in this region is sweltering and dry, which makes it ideal for growing the grapes used to make Finca de la Rica wines.
The packaging focuses on the moment of relaxation and pleasure from drinking a good glass of wine.
It does this with a unique, fun label that invites consumers to solve the puzzles on the bottle.
Beers
We’ve discussed wines and alcoholic drinks, so why don’t we talk about beers?
Origami Beer Label
Origami, a new craft brewery in Lindsten’s hometown of Stockholm, has unveiled a unique new beer label designed by Clara Lindsten.
The origami-inspired package design represents the Oragami principle of empty space.
The origami label uses a single sheet of paper carefully folded into an origami shape. It’s designed to be easy to remove so customers can reuse the origami.
Origami is committed to sustainability, and the beer label is part of its efforts to reduce waste and reliance on disposable packaging.
Honey
This honey box from Klein Constantia Farm is elegant and fun at the same time. The small white box looks like a beehive with ridges like wood planks and nails.
The famous Klein Constantia crest is gold-foiled on the front of the box, just below a die-cut slit with a bee entering the box, which is an invitation to open the box.
When you open the box, you will see a pattern of bees on a honeycomb, and inside each box are small die-cut bees. The package design also has a gold foil to add a touch of detail.
Jelly Cocktails
Alcohol by volume is a standard way of figuring out how much alcohol a drink contains. The Jelly Cocktail has a unique shape, so Volume decided to make a play on words to show how quirky and unique the product is.
Volume made a tight logotype to show the Jelly Cocktail had such intense packed into a tiny cube. The brand used a cube to make it easy to store the product and give people a high-end experience through specially designed cube packages.
Bōnmot Ice cream
Source: Behance
One of the most popular desserts in Mexico is bōnmot ice cream. This ice cream contains various, including mango, guava, and pineapple.
The company wanted to explore the packaging with a new color palette and bright colors for a fun twist.
Bubble Gums
Bite Me
Zoe Schneider designed the pink and red packaging to evoke a mocking mouth from which the user must pull a tooth-shaped piece of gum.
The antagonistic product, fittingly named “Bite Me,” comes in flavors including “Black and Blueberry,” “Citrus Smash,” and “Pummelmint.”
Dairy Products
Milgrad
Founded in 1944, Milgrad is a family-owned business that produces high-quality dairy products.
The company’s signature dark blue packaging has been a familiar sight in grocery stores for generations, and its products are known for their freshness and flavor.
To keep things simple, they decided to make the entire page white and use variations in font color to indicate which items were food.
In addition to milk, yogurt, and cheese, Milgrad also produces butter, ice cream, and other dairy-based items.
Creative Packaging Ideas From Famous Brands
Nike Air
The product packaging of Nike Air Max had air cushioning to emphasize the product’s benefits. Nike showcases the entire shoe and maximizes the advertising value of the package design.
Smirnoff Caipiroska
This past March, Smirnoff released a new line of Caipiroska flavors in a peelable bottle.
The Brazilian tradition of making caipirinhas by hand-peeling fruits inspired Droga5 to create this packaging. It’s a great example of using natural, everyday things to create a unique package design.
The new bottle makes it easy to add fresh fruit to your drink without any hassle, and when you finish the bottle, you can simply peel off the label and recycle it.
The combination of convenience and flavor makes it the perfect summertime drink.
Jose Cuervo
Source: Behance
Every year, Jose Cuervo releases a limited edition bottle of tequila to help celebrate the Day of the Dead.
This year’s bottle features a colorful design inspired by traditional Mexican folk art.
The limited edition bottles are always a big hit with fans of Jose Cuervo, and they’re sure to be a collector’s item.
Ford Ranger Extreme Matchbox
Ford was releasing the Ranger Extreme, a limited edition model with an extendable cargo bed that allowed it to hold 30% more cargo.
Many people who buy trucks work in blue-collar jobs like auto repair, building, and plumbing.
They tend to meet up at pubs after work.
Christian Louboutin Nail Polish
When it comes to nail polish, packaging can be just as important as the formula. After all, no one wants to buy a beautiful bottle of polish only to have the packaging fall apart.
That’s why Christian Louboutin’s nail polishes are so exciting. The bottles are sleek, elegant, and strong and sturdy packaging. Plus, the colors are gorgeous.
Tide Eco Box
This packaging uses 60% less plastic, making it more sustainable.
It also has a water-saving device that reduces the water needed to wash a load of laundry.
As more consumers seek out eco-friendly options, the Tide eco box will likely become popular among those looking to reduce their environmental impact.
Festina Watches
There are many factors to consider when choosing the perfect watch. For some people, it’s all about style. Others care more about functionality, while others want a timepiece that makes a statement.
Regardless of your preference, Festina has something for you.
The packaging is enough to catch your eye, with each watch nestled securely in a cool-looking case. When you open the case, you get a sneak peek at the attention to detail that goes into every one of these watches.
Every aspect of these watches is designed to impress, from the delicate engravings on the face to the intricate patterns on the strap.
Whether you’re looking for a casual everyday watch or a more formal piece for special occasions, Festina Watches has something to suit your taste.
Art as a Creative Packaging Design
Noté Headphones
At first glance, the packaging for Noté earbuds is nothing special.
The simple white box with a blue logo is understated and easy to overlook. However, upon closer inspection, it becomes clear that there is attention to detail in the packaging design.
The box is precisely the right size to fit the earbuds snugly, and several small perforations allow for ventilation.
Foam inserts secure the earbuds, and a cardboard spool neatly winds the cable. A lot of thought went into this packaging design, and it’s a clever way to show off the product.
Coffee beans
Good coffee is a lifesaver.
When you need an energy boost or just a pick-me-up, there’s nothing like a cup of joe. However, with so many different brands and flavors on the market, it can be hard to know where to start.
That’s where Kindness and Mischief comes in. Everything about this brand screams quality, from the unique packaging to the delicious flavor profiles.
The artwork expressed the most critical aspect of the shop, which is the community. The packaging illustrates the crew, neighbors, supporters, friends, and regulars—everyone who has impacted the shop’s endearing and ongoing legacy.
Beauty Products
G’YA is a new line of cosmetics packaging specifically designed for teenage girls. The packaging is bright and colorful, with an attractive design that will appeal to its target market.
The products are also affordable, making them accessible to many consumers.
In addition, the company behind G’YA has pledged to donate a portion of profits to charities that support girls’ education initiatives.
This makes G’YA an attractive option for teenage girls looking for quality cosmetics at an affordable price.
Dog Probiotics
As any pet owner knows, keeping a dog healthy and happy requires providing the proper nutrition.
Nutra Dog Health is a company that provides canine-specific supplements designed to support optimal health.
Their products are made from high-quality ingredients and are backed by extensive research.
Nutra Dog Health is set apart from other pet supplement companies’ innovative packaging. Each of their products is packaged in a convenient, single-serve pouch.
This makes it easy to portion out the correct amount of supplement for your dog’s individual needs, and because the pouches are resealable, there is no risk of them spilling or spoiling.
Whether you are looking for a probiotic to support gut health or omega-3s for a shiny coat, Nutra Dog Health has a product that can help.
Their commitment to quality and convenience makes them the perfect choice for busy pet owners who want to give their dogs the best possible care.
Paintbrush
Simon Laliberté is the artist who came up with the idea of a paintbrush made of facial hair. The Beard Brushes were originally designed as a joke.
Source: Simon Laliberté
Simon Laliberté is the creator of The Beard Brushes, a line of unique and durable beard brushes that are designed to last.
Simon started his business in 2015 after noticing a lack of quality beard brushes on the market.
He set out to create a product that would be of superior quality and have unique packaging that would stand out from the rest.
The Condom FitKit
The Target audience for the Condom Fit Kit is people who want to ensure they buy the right size condom.
The kit comes with a variety of sizes and a measuring tape so that people can find the perfect fit. The packaging is unique because it is shaped like a giant condom.
The kit also comes with a pamphlet explaining how to use the measuring tape and find the right size.
The pamphlet also contains information about the different types of condoms and their benefits.
Overall, the Condom Fit Kit is an excellent way to ensure that they are buying the right size condom. It is also a great way to learn about the different types of condoms and their benefits.
Jewelry box
A modern approach to the jewelry box. BXL creative packaging. I Do. The classic jewelry box is given a modern makeover with this innovative design.
Rather than a traditional box, this piece features a sleek, minimalist case that is perfect for showing off your favorite jewelry.
The clear lid provides an unobstructed view of the contents, while the black base gives the box a touch of sophistication.
The box is also lined with soft fabric to protect your jewelry from scratches. Customers can store the box in the included dust bag when not in use.
This jewelry box is a must-have for any fashion-savvy woman.
Fish packaging
In the world of fish packaging, one man stands out from the rest: Mohammed Samir.
Samir is the owner of a small fish packaging company in Egypt, and he has become known for his innovative and eye-catching designs.
Samir’s company has won numerous awards, and his work has been featured in magazines and newspapers worldwide.
When asked where he gets his draw inspiration for his designs, Samir simply smiles and says, “I get my inspiration from the fish themselves.”
Each is unique, and I try to capture that uniqueness in my packaging. Samir’s commitment to quality and creativity has made him a leader in fish packaging, and his products are prized by customers worldwide.
The Bottom Line
What’s the best product packaging?
It’s a question many brands have asked and one that doesn’t have a clear answer.
After all, what works for one product might not work for another. The best packaging design is the most effective packaging for the product it contains.
There are many factors to consider when coming up with creative packaging ideas. But at the end of the day, the goal is always to make the product inside stand out.
To do this, you need to be creative. You need to think outside the box. And you need to be willing to take risks.
