What To Sell on Shopify : The Insider’s Guide

What to Sell on Shopify

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With the rise of online shopping, ecommerce has become a multi-billion dollar industry.

If you’re looking to join thousands of entrepreneurs in ecommerce, Shopify is an excellent place to start.

With its straightforward setup process and powerful features, it’s easy to set up an ecommerce store and start selling.

However, a successful Shopify store depends on the items you sell. So, here’s the big question: do you know what to sell on Shopify?

In this article, I’ll explore the best products to sell on Shopify and give tips for finding winning products and getting started selling online quickly.

Read on to find out what to sell on Shopify!

What Is Shopify?

What to Sell on Shopify

Before we dive into the list of top products to sell on Shopify, let’s first briefly discuss the platform.

Shopify is an ecommerce company providing essential commerce infrastructure for entrepreneurs and business owners.

It’s one of the most popular Content Management Systems (CMS) that allows businesses to create online stores from scratch. It focuses on building, hosting, and managing sites.

While other ecommerce platforms like eBay and Amazon bring customers to sellers, Shopify leaves the process of operation and sales to the shop owners.

Choosing a Product to Sell on Shopify

When starting an online store like Shopify, deciding what products to sell is crucial. It’s essential to choose items that are in demand and have the potential to bring in profits.

Businesses must define their target audience and market directly to consumers. For example, you could choose products that address the specific needs of a parent working from home, a pet sitter, or a gamer.

You can also choose products that fit a particular lifestyle, niche, or trend.

To do this, you need to do your market research and find out what your target audience is looking for and what products are selling.

You also need to consider pricing strategies to ensure that you can make a good profit margin on each item.

What Products Can You Sell on Shopify?

People shop online for just about anything, so the list of good products to sell on Shopify is endless.

Take time to explore the various product niches available on the platform and identify which ones are most popular with consumers by doing market research.

Look for trends and new products that are gaining traction, as these could be good options to add to your Shopify online store.

Additionally, don’t forget to check out what other stores in a particular niche are offering—you may find some great ideas for products you hadn’t considered before.

What Products Can You Not Sell on Shopify?

While many products are great to sell on Shopify, the platform does not allow some items.

For example, Shopify prohibits products promoting self-harm and malicious and deceptive practices.

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This section highlights some of the prohibited products to sell online.

  • Items related to Illegal activities
  • Intellectual property
  • Restricted items

Shopify also protects its clients against the following:

  • Disclosure of personal, confidential, and protected health information
  • Disinformation on Covid-19
  • Receiving spam and hateful content
  • Harassment, bullying, defamation of others
  • Child exploitation
  • Terrorist organizations

How To Find Profitable Niches To Sell Online

Although deciding on the best products to sell on your Shopify online store is challenging, choosing the right niche eases the burden.

Niches are specialized market segments for a particular industry.

When you choose a niche product, you reduce competition, get high profits and sales, and spend less on paid ads and marketing campaigns.

One effective way to know what customers want is to check Google Trends.

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Google Trends can help you discover the search frequency of certain words and keywords in relation to the total search volume in different countries and languages.

You can also use other product research tools like Trend Hunter or YouTube to do customer research for emerging trends and customer preferences.

These tools can give you an understanding of what competitors are doing in the space and how you can differentiate your offerings from theirs.

It’s essential to test different niches with small investments before committing to a long-term strategy. This way, you can get an idea of which products or services are more profitable to sell in your online store.

Best Product Niches To Sell on Shopify

In this dynamic market, it’s common to see different purchasing trends of online shoppers. To be a successful ecommerce business, you have to sell products that your potential customers are interested in buying.

So, if you’re checking out the niche market or looking for product ideas to sell, here are the top products to sell on Shopify:

Automobile Products

Automobile products are definite crowd-pleasers on Shopify. You can offer a wide range of items, from seat covers to rims, wheel caps, headlights, and more.

Your target audience would be car lovers who are always looking for new ways to customize their vehicles.

Baby Care and Safety Products

Baby care products are a reliable source of profit. In fact, its market revenue will likely reach $11.1 billion by 2025.

The demand for these products will always stay strong, as parents always want the best for their children.

Aside from the usual baby care products like toiletries, toys, diapers, clothing, and other essentials, you can sell other baby-related items that focus on safety. Examples of these are:

  • Baby strollers
  • Car seats
  • Baby monitors
  • Baby carriers
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Business and Office Products

Business products and office supplies are another highly profitable niche for selling on Shopify. Companies with in-office setups will always need supplies to keep the office running smoothly.

Here are some of the top selling products in this niche:

  • Stationery and paper
  • Office chairs
  • Ink cartridges
  • Filing cabinets
  • Laptops
  • Tablets
  • Janitorial supplies

Car and Bike Accessories

Car and bike accessories are a competitive and trendy niche, so it’s likely to bring you a steady profit. It’s also a prime choice if you want to run your own dropshipping business.

You can offer customizable car accessories like license plate frames, bumper stickers, or car floor mats.

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Bike accessories are also a reliable niche as more people embrace an active lifestyle. Some of the products in this niche market are tire repair kits, bike helmets, pumps, and locks.

Clothing and Apparel

You can’t go wrong with selling clothing and apparel on Shopify. You can offer in-demand products such as t-shirts, dresses, jackets, and other clothes that appeal to a broad target market.

You can also focus on niche markets like maternity clothes or eco-friendly fabrics to stand out from the competition.

Consumer Electronics

There’s no doubt that consumer electronics are among the most reliable product ideas. With practically everyone owning a smartphone and other tech products these days, you’ll always have customers.

Here are some examples of popular consumer electronics:

  • Cameras
  • Smartwatches
  • Cables
  • Portable LED projectors

Digital Products

Digital products can come in many forms. You can launch a print-on-demand business, fulfill custom demands, or even sell the rights to your art.

If you are an artist with an established fan base, you can also sell digital tickets to your art events.

Here are a few ideas for in-demand digital products you can sell on Shopify:

  • E-books
  • Audio products
  • Online courses
  • Video tutorials
  • Image packs and templates
  • Software-as-a-Service (SAAS) products
  • Graphic Design
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Eco-Friendly Products

If you’re still unsure what to sell on Shopify, go with sustainable or eco-friendly products. Why?

Eco-friendly products are becoming increasingly popular, and many customers are looking for stores that offer these items.

These include items like reusable water bottles, straws, bags, and other products made from sustainable materials.

Selling eco-friendly products can help you reach a new segment of customers who care about the environment.

And because sustainability is a lifestyle for them, these customers won’t be one-time buyers. If your product is good, you can be sure they’ll come back again and again.


Do you want to know what to sell on Shopify that’s unique and interesting? Why not veer away from physical products and sell experiences instead?

You can sell tickets to events, virtual classes, or experiences online and make your store stand out from the competition. These can be an excellent way to draw in new customers and boost sales.


With more people choosing to vape instead of smoke, e-cigarettes can be a profitable niche for your online business.

While there are many debates regarding this product, studies have shown that e-cigarettes pose less of a health risk than regular cigarettes.

Many long-term smokers have also used e-cigarettes to quit smoking successfully.

That said, here are a few items you can sell on your Shopify store:

  • Pod systems
  • E-juices
  • Batteries
  • Vaping cotton

However, just because vaping is less harmful than regular cigarettes doesn’t mean it’s safe.

So, take extra care with this product line—choose a credible supplier and do not sell e-cigarettes to individuals under 18.

Food Products

Food products have always been popular, and they are becoming even more so due to the rise of online shopping.

Statistics show that the US packaged food market size will grow at a compound annual growth rate of 4.1% from 2021 to 2028. This is why selling food products is an excellent route to take.

Take advantage of the large packaged food market size by offering a wide variety of options.

Alternatively, you can focus on specific types of food if you want to specialize.

This includes snacks, beverages, condiments, spices, and other food items people need for their pantries.

Fitness and Sports Products

Fitness and sports products are always popular and in demand. These include exercise equipment, supplements, gym apparel, yoga mats, and other accessories that customers need to stay fit.

Depending on your target market, you can focus on specific sports or cover a wide range of items.

Gaming Products

eSports or gaming has always enjoyed a lot of attention and is gaining traction all over the world.

If you need proof of this, consider that the global video game market’s value was $178.37 billion in 2021 and will likely be worth more than $268 billion in 2025. That’s a growth rate of more than 50%!

So, it’s a niche worth investing in if you want your Shopify store to enjoy a steady profit. Here are some of the most popular items in gaming online stores:

  • Gaming mice and keyboards
  • Monitors and monitor stands
  • Gaming PCs, especially custom-built set-ups
  • Gaming laptops
  • Gaming chairs
  • Video games
  • Consoles
  • Mousepads and desk pads

Gift Items

Gift items are another crowd-pleaser on Shopify. Customers can go to your online store and shop for items like mugs, cards, candles, and other gifts for special occasions.

Offer personalization services if you want to stand out from the competition and create unique products for your customers.

Health and Beauty Products

Health supplements are an excellent option for online retailers as they are always in demand. This includes vitamins, herbal remedies, and other products for health and wellness.

Reports show that the global beauty and personal care market will reach $558.12 billion with a compound annual growth rate of 4.82% by 2026.

As this industry continues to thrive, selling health and beauty products is a profitable business idea.

You can also focus on niche categories like weight loss supplements or energy boosters to cater to specific audiences.

Home Decor

Home decor is an evergreen niche that offers great potential for entrepreneurs selling on Shopify. You can provide tasteful furniture selections, wall art, candles, rugs, and lamps that people use to decorate their homes.

You can also focus on seasonal trends like holiday decorations to capitalize on specific market needs.

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Jewelry can be an excellent way to add sparkle and luxury to your store.

You can focus on classic pieces or offer something unique, like custom-made jewelry, vintage items, or fashion jewelry, to stand out from the competition.

Kids’ Toys

Kids’ toys are an ever-growing niche category that offers lots of potential for ecommerce entrepreneurs.

With the right marketing strategy, you could be the go-to destination for parents looking to buy the latest toys for their children.

You can focus on specific age groups or offer various products for kids of all ages.

Kitchen Appliances

Kitchen appliances are always in huge demand, no matter the trends. Appliances like blenders, food processors, toasters, and many more are kitchen essentials that will never go out of style.

You can also focus on selling items for specific brands or offer a variety of options to meet different customer needs.

Maternity Products

Maternity products can be a lucrative niche in e-commerce, especially when they are tailored to the needs of modern mothers.

Some ideas worth exploring are maternity clothing, nursing and feeding supplies, prenatal vitamins, body pillows, or maternity skincare products.

It’s important to differentiate your store from the competition by offering items that are hard to find elsewhere.

Pet Products

If you’re searching for an easy way to boost sales, pet products is another niche category for selling on Shopify. This includes pet food, dog toys, beds, grooming supplies, and more.

You can focus on a specific type of pet or cover them all to appeal to a broader audience. Pet owners are always looking for ways to keep their furry friends happy, so this could be a great niche to explore!

Productivity Products

With the remote work setup becoming more common in the professional landscape, more people are seeing the value of investing in excellent productivity tools.

And even as businesses see a return to in-office setups, this interest in workplace comfort and productivity remains high.

Thus, items that make life easier at work continue to be bestsellers. Here are some products you can sell online:

  • Planners
  • Ergonomic chairs
  • Laptop stands
  • Keyboards and mice
  • Desk decorations and accessories
  • Stress balls
  • Posture trainers
  • Desk ellipticals
  • Noise-canceling headphones
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Smartphone Accessories

With smartphones being a bestseller anywhere, it’s logical that smartphone accessories will always be in high demand.

Here are some examples of popular accessories that will bring you a steady income:

  • Phone cases
  • Chargers
  • Screen protectors
  • Earphones
  • Game controllers

Travel Accessories

Travel accessories are always in demand as people look for items to make their trips more comfortable and convenient.

Products like backpacks, luggage, sleeping bags, passport holders, and other travel-related items are reliable earners.

Suppose you want to narrow down your target market. In that case, you can also focus on specific demographic groups, like business travelers or backpackers.

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Vegan Products

Veganism used to be an alien concept for many people. But recent studies show that it is enjoying a rise in popularity.

There are now 79 million vegans worldwide, and the term “veganism” has become popular on Google Trends.

Consequently, there are now more vegan products in the market, and it’s safe to say that veganism has become a mainstream lifestyle.

Here are some vegan product ideas you can add to your Shopify store:

  • Vegan food
  • Vegan nutritional supplements
  • Organic beauty products
  • Clothing
  • Bags and shoes

The great thing about this is that you can count on the target market to be reliable, even if it’s a narrow niche.

Benefits of Selling on a Shopify Store

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Ecommerce business owners know the significant value of using Shopify to sell online. It offers plenty of benefits, even if yours is a dropshipping business.

It offers built-in marketing tools, such as automated emails and discounts. You can also easily sync your store with social media accounts like Instagram and Facebook.

Shopify also offers 24/7 support, so you can always get help if you need it (which is a great advantage in the ecommerce industry). Additionally, they have an optimized platform for search engine optimization, so your products will be more likely to appear in search results.

Plus, its simple setup process makes it easy to launch your online business, even if you don’t have any experience with web design. All of these features make Shopify an ideal platform for selling online. If you’re hesitant, you can check out this article about the best ecommerce platforms for small businesses for more choices.

Finally, they offer various payment options, so you can easily find the one that best suits your Shopify store.

FAQ (Frequently Asked Questions)

Can I Accept Payments From Customers in Other Currencies on Shopify?

Yes, you can use Shopify’s built-in payment gateway to process orders from customers in over 140 countries and accept payments in different currencies in your own store.

Additionally, you can integrate with third-party gateways like PayPal or Stripe to give your customers even more payment options.

How Can I Increase My Sales on Shopify?

If you want more sales, create a marketing strategy and use Google Shopping Ads to send traffic to your website and drive sales throughout the year.

You may also add relevant online content on social media platforms and offer special discounts.

How Do I See Which Products Are Trending?

You can easily find out which products are trending on Shopify by exploring the various product categories and looking for items that have been recently added.

You can also check Google Display Ads and Google Shopping ads to see the latest hot-selling product.

Can I Use Shopify To Create a Marketplace?

Yes, Shopify has a feature called “Shopify Exchange,” which allows users to buy and sell goods or services using its user-friendly platform.

Is Shopify Good for Beginners?

Yes, Shopify is an excellent option for beginners because it has an easy-to-use interface, plus plenty of resources and tutorials to help you get started.

It also provides helpful features like integrated payment processing and automated tax calculations so newcomers can quickly set up their stores and start selling immediately.

Final Thoughts

So, have you decided what to sell on Shopify? As you can see, the options are endless!

Hopefully, I’ve given you a few product ideas for inspiration. Now it’s time for you to explore and find the products that will work best for your business.

With Shopify, it’s easy to set up your store and start selling immediately. If you want to know how to get started, check out my guide on how to set up a Shopify store.

Written by: Omar Deryan

Founder of OJ Digital Solutions

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