Amazing Selling Machine Review: Everything You Need To Know

amazing selling machine review
My Verdict

Omar Deryan Founder of OJ Digital Solutions

Table of Contents

Amazing Selling Machine (ASM) is one of the most popular Amazon FBA courses.

You likely have these questions if you’re interested in this training program.

  • What does Amazing Selling Machine cover?
  • How much is Amazing Selling Machine?
  • Does Amazing Selling Machine help sellers succeed?

I wrote this Amazing Selling Machine review to answer these questions and more.

Amazing Selling Machine: A Quick Overview

This review will cover the most important factors and aspects of Amazing Selling Machine, what makes it a great course, and what could be improved. But before that, here’s a quick overview of ASM.

Course ContentInstructor ExperienceStudent SupportPricing
What I Like +What I Don’t Like –
✅ Comprehensive course with step-by-step training❌ High price compared to other Amazon FBA courses
✅ Covers everything from product research to launch strategies on Amazon❌ Few success stories from students after 2017
✅ Offers yearly updates to keep up with Amazon’s latest policies and trends❌ Sales page overhypes ease of building a business and income claims are unrealistic
✅ Provides valuable resources and tools to streamline business operations❌ Could benefit from more real-world examples
✅ Advises on pitfalls to avoid❌ Coaches should share their unique stories of struggle and triumph.
✅ 30-day money-back guarantee

What is the Amazing Selling Machine?

Amazing Selling Machine is an online course and learning community that helps you start an Amazon FBA business. It provides various learning materials and support, including:

  • An 8-module video course

  • A private resource vault

  • Coaching calls

  • The ASM mentor program

  • An Amazon branding tool suite

  • A community of aspiring and existing Amazon FBA business owners

Amazing Selling Machine has over 30,000 students worldwide. It also releases several updates to keep the course up-to-date, the most recent release being its Amazing Selling Machine Evolution program.

amazing selling machine review

Here’s Amazing Selling Machine at a glance.

Course Content

Amazing Selling Machine covers every facet of selling on Amazon with much more depth than cheaper courses or free training. You’ll learn about the business setup, marketing, tools, product research, and more.

ASM is an excellent option for anyone learning more about selling on Amazon.

Instructor Experience

The Amazing Selling Machine team has highly experienced Amazon FBA business owners and educators. The course co-creators are Rich Henderson, Mike McClary, Jason Katzenbeck, and Matt Clark.

Rich is the chief of ASM course materials and has over a decade of experience in affiliate marketing and SEO.

Mike spent over a decade as an accounting consultant before quitting and growing a $3 million Amazon FBA business using ASM.

Jason is the CEO of Archon Media and co-founded Amazing Selling Machine with Matt Clark.

Matt founded three multi-million dollar businesses and met Jason at a Tony Robbins event.

Student Support

Amazing Selling Machine is popular due to the support it provides to its students. Everyone can easily access the video course, online community, and events.

Resources like the Amazing Selling Machine/ASM workbook, a private resource vault, and coaching calls help you start an Amazon business.


How much is the Amazing Selling Machine course?

How much is the Amazing Selling Machine course?

There’s a 40% Amazing Selling Machine discount at the time of this writing. Thus, the cost of Amazing Selling Machine is currently $2,997.

The original Amazing Selling Machine price tag is $4,997.

Amazing Selling Machine’s cost may seem expensive, but its range of content and quality of training make the program worth it.

If making money online is your goal, I recommend Amazing Selling Machine.

What Is Amazing Selling Machine?

What Is Amazing Selling Machine?

The Amazing Selling Machine (ASM) is a step-by-step training program that teaches you how to start and build a successful Amazon FBA business.

Jason Katzenback, Matt Clark, and ASM instructors Mike McClary, Dan Ashburn, and Rich Henderson launched the program in 2012.

With years of experience and success with Amazon FBA, the ASM instructors have built multi-million dollar Amazon businesses, making Amazing Selling Machine the gold standard in Amazon training courses.

As proof of its effectiveness, estimates suggest that students have sold over $9 billion worth of products after taking the Amazing Selling Machine course.

Who Created Amazing Selling Machine?

Who Created Amazing Selling Machine?

Matt Clark is an accomplished entrepreneur and CEO, having founded and created the Amazing Selling Machine. He is the owner of two 8-figure companies.

His more well-known business is Lifeboost, a company featured on the Inc. 5,000 list of Fastest Growing Companies in America.

Matt has a proven track record in business. With personal sales exceeding $200 million, Matt’s expertise is invaluable to those pursuing success in the e-commerce industry.

Mike McClary is the Chief Product Officer at Amazing, the President of Zoof, and the Amazing Selling Machine co-creator. He has guided thousands of students toward launching their own Amazon brands.

Boasting over $15 million in sales from his product lines, Mike’s prowess in business development and e-commerce is evident across multiple successful ventures.

Devin Dorosh is the VP of Product at Amazing and has successfully grown his 7-figure Amazon business. A graduate of the Amazing Selling Machine program, Devin has since taken the helm as lead trainer.

His Amazon brand’s impressive growth has twice earned recognition on the Inc. 5,000 Fastest-Growing Companies in America list.

Jason Katzenback has been a driving force in the business world for years. He learned traffic secrets from John Reese and created a business that generated $3.5 million in its first year.

Jason’s aptitude for teaching led to the founding of ASM alongside business partner Matt Clark.

Amazing Selling Machine Course Content

Here is the content of the Amazin Selling Machine course.

Amazing Selling Machine Course Content

Welcome Module

I encourage you to review the welcome module and avoid skipping it.

This module guides you through the ASM dashboard, community, and vault, letting you maximize the learning experience. It also teaches success principles for store success and introduces the Amazon Seller Central features and parts.

Module 1: Finding the Perfect Product

I enjoy discovering profitable products for Amazon FBA, so I recommend this module if you want to be a successful Amazon Seller.

This module teaches you how to find red hot products, which categories to explore, and patent searching. You’ll also learn how to use a product analyzer tool to determine whether you should sell a product via Amazon FBA.

Module 2: Evaluating Suppliers and Samples

Finding trusted suppliers to work with for an Amazon dropshipping or private-label business is crucial to your Amazon seller journey.

Determining a product’s quality is essential if you want to sell private-label products or start an Amazon dropshipping business. You’ll also get proven product and supplier evaluation methods and contract templates.

This module also teaches you how to calculate your profit margins and how to order samples.

Module 3: Ordering Inventory and Creating Your Brand

The module teaches various aspects of product selling, evaluation, and order. It also teaches brand creation, which is crucial for creating your own brand.

It dives into listing optimization to get more organic traffic to your Amazon listings. It also covers packaging design and inventory ordering techniques.

Module 4: Building Your Brand Assets

If you want to create your own brand, this module is beneficial. It will teach you these expert branding tips (and more).

  • Creating a website

  • Beefing up your social media branding, especially on Facebook

  • Building an email newsletter list

  • Generating product reviews

Module 5: The Perfect Product Page

This module is incredibly useful for beginners because it teaches you the art of creating Amazon listings that convert.

Small changes to your listing will greatly impact your conversion rates. This module teaches everything about crafting optimized titles, bullet points, and descriptions.

It also covers images, emails, and pricing strategies for traffic and sales.

Module 6: The Perfect Product Launch

A successful product launch can improve your Amazon store’s profitability.

Whether you make your own Amazon stores or help other Amazon store owners launch products, do not skip this module.

This module guides you through a step-by-step launch process. It covers objectives, planning, optimizing, campaign structure, review generation, price optimization, and sales maximization.

It also teaches how to minimize the risk of losing rank when stock runs out.

Module 7: Advanced Traffic and Marketing Tools

This module covers advanced strategies for successful stores.

It teaches next-level customer service, traffic optimization, Amazon ad optimization, split testing, promotion techniques, and team building.

The module will help you learn ad optimization, which will significantly impact your online store if you want to run paid ads to get sales on your Amazon store.

Module 8: Taking Your Business to the Next Level

This module covers overlooked tactics that can boost Amazon FBA businesses and help you scale faster without overwhelming yourself with ongoing administrative work.

It includes Facebook retargeting, Instagram marketing, email list building, Google and YouTube ads, and influencer marketing. These tactics can expand your brand to a massive audience.

Other Elements of Amazing Selling Machine

Other Elements of Amazing Selling Machine

Here are aspects that can help you launch a profitable Amazon FBA business.

  • Mentorship Program

    ASM has a team of successful Amazon sellers who offer guidance on store building, product research, and marketing. Unlike uncertain Google results, their current and evidence-based advice is the biggest benefit.

  • Private Community

    ASM’s private community is an excellent resource. Other members who’ve overcome similar challenges can offer help, making problem-solving more accessible.

    ASM’s private community provides incredible knowledge from experienced sellers and creates a fun atmosphere through badges and competitions.

    ASM’s forums also help to motivate and engage you throughout the often tedious process of opening a store.

  • Private Resource Vault

    ASM’s Resource Vault is a treasure trove of tools and resources to help you with your Amazon online store.

    It includes transportation providers, photographers, supplier templates, and product evaluation templates. There are also discounts for services that support business expansion.

Who Should Use Amazing Selling Machine?

Who Should Use Amazing Selling Machine?

Amazing Selling Machine has enough insight and training to help you build a successful brand on Amazon, even if you have zero experience.

If you’re new to working online or don’t have the time to commit to building a successful business, ASM may not be ideal.

ASM is best for individuals willing to put in the effort to build a successful Amazon FBA business. It’s ideal for entrepreneurs who want to start a profitable online business and are passionate about product research and marketing.

If you’re looking for a get-rich-quick scheme, ASM is not for you. However, ASM is an excellent investment if you’re willing to learn and work.

Amazing Selling Machine: My Likes and Dislikes

Amazing Selling Machine: My Likes and Dislikes

What I Like

Looking at Amazing Selling Machine reviews, you’ll quickly see how many people love the course.

Amazing Selling Machine (ASM) is a comprehensive course that offers practical, thorough, and step-by-step training.

You’ll learn everything from product research to launch strategies on Amazon.

You get access to yearly updates, which helps you keep up with Amazon’s latest policies and trends.

ASM also provides valuable resources and tools. Some are free, while others require payment. These resources can help you streamline your business operations, save time, and reduce costs.

ASM advises what to watch out for and pitfalls to avoid to build a successful business.

The program offers a 30-day money-back guarantee, letting you try the course risk-free.

ASM’s private community is active and helpful. You can ask questions, get feedback, and connect with other entrepreneurs building their businesses on Amazon.

The course offers monthly group coaching calls, where you can get personal guidance from experienced coaches.

ASM’s support team quickly responds to queries and offers top-notch customer service. ASM is an excellent investment if you’re willing to work and build a successful Amazon FBA business.

What I Don’t Like

ASM has a few drawbacks, like its high price compared to other Amazon FBA courses.

Furthermore, only a few success stories have come from students who began with ASM after 2017.

The sales page overhypes the ease of building a business, and the income claims are unrealistic, so take testimonies with a grain of salt.

The course could also benefit from adding more real-world examples, and coaches should share their unique stories of struggle and triumph.

Is the Amazing Selling Machine Worth It?

Is the Amazing Selling Machine Worth It?

The ASM course is a great learning program for starting a successful Amazon FBA business. It covers various topics, including product selection, sourcing, branding, and marketing.

However, ASM has a high price tag and may not be affordable or necessary for everyone.

Weigh the course’s costs and benefits and consider your circumstances before deciding.

Amazing Selling Machine is an excellent program if you’re serious about your Amazon business and have the money to enroll.

However, if you’re on a tight budget, there are other options.

You can check free resources online or other Amazon FBA courses that fit your needs.

Frequently Asked Questions (FAQs)

What Is Amazon FBA?

What Is Amazon FBA?

What is Amazon FBA, and how does it work?

It’s one of Amazon’s programs to help third-party sellers streamline their online business. The Amazon FBA business model is a program that allows sellers to store their products in Amazon’s fulfillment centers.

When your customer orders, Amazon picks, packs, and ships the product on your behalf.

Amazon FBA also handles customer service, returns, and refunds for the seller.

This program enables sellers to leverage Amazon’s infrastructure and resources to sell their products to millions of customers worldwide.

Amazon FBA also offers Prime and free shipping, which can help sellers increase sales and customer loyalty.

Is the Amazing Selling Machine Course Free?

Is the Amazing Selling Machine Course Free?

Amazing Selling Machine is a paid program. Amazing Selling Machine costs $4,997, but the site offers occasional discounts.

You can enroll in the program’s free training and programs to try ASM.

Here are some of Amazing Selling Machine’s free training programs.

  • Discover How To Launch Your Own Online Brand

  • Build Your Business Onzon & Scale It Quickly

  • Amazing’s free blog

  • The Million Dollar Brand Book

How Often Does Amazing Selling Machine Launch?

The Amazing Selling Machine program opens once a year.

Is Amazing Selling Machine a Scam?

Is Amazing Selling Machine a Scam?

Some Amazing Selling Machine negative reviews refer to the program as a scam.

However, I can assure you that the course is legitimate.

The Amazing Selling Machine scam mostly comes from students’ results after taking the course.

Not everyone will become a successful Amazon seller after taking the course. Here are other factors to consider.

  • Product selection

    Choosing the right products to sell is essential for success on Amazon.

  • Product differentiation

    Successful sellers must offer something unique to stand out in a crowded marketplace.

  • Pricing strategy

    Pricing can significantly impact sales on Amazon, and balancing competitive pricing and profit is essential.

  • Marketing and advertising

    Effective marketing and advertising can help drive traffic to your Amazon store and increase sales. Tactics like Amazon PPC, social media advertising, and email marketing are valuable.

  • Product listing optimization

    Optimizing product listings with relevant keywords and high-quality images can improve search rankings and increase visibility on Amazon.

  • Inventory management

    Managing inventory levels and keeping track of stock is crucial for success on Amazon. Running out of stock can result in lost sales and poor rankings.

  • Customer service

    Providing excellent customer service, timely responding to inquiries, and addressing issues can lead to positive reviews and repeat business.

  • Fulfillment strategy

    Amazon FBA provides a convenient and efficient way to fulfill orders, but considering other fulfillment options that fit your business is crucial.

  • Adaptability and flexibility

    The Amazon marketplace is constantly evolving, and successful sellers must adapt to policies, competition, and consumer behavior changes.

Amazing Selling Machine teaches you many skills and principles to succeed, but results ultimately depend on the student.

Do I Need To Take a Course To Start an Amazon FBA Business?

Do I Need To Take a Course To Start an Amazon FBA Business?

You don’t need to take a course to start an Amazon FBA business, but it can be helpful.

A well-structured course can provide beginners with valuable information and guidance for launching a successful Amazon FBA business.

Experienced sellers teach many Amazon FBA courses, sharing their insights and experiences and providing comprehensive product selection, sourcing, listing optimization, marketing, and fulfillment training.

A course can provide a step-by-step approach to building an Amazon FBA business, making the process more manageable and less overwhelming.

Many Amazon FBA courses offer templates, tools, and support groups to help students succeed.

Although taking a course is optional, it can be a worthwhile investment if you are serious about starting an Amazon FBA business.

What Are Alternative Courses To Learn Amazon FBA?

What Are Alternative Courses To Learn Amazon FBA?

You can try many other Amazon FBA-selling courses.

Here are popular Amazing Selling Machine alternatives.

  • Helium 10 Elite

    Helium 10 Elite is another excellent Amazing Selling Machine alternative.It’s a high-end Amazon FBA course that provides advanced training on product research, keyword research, and listing optimization.The course also includes access to a community of successful Amazon sellers and exclusive tools and resources.

  • Jungle Scout

    Jungle Scout offers various Amazon FBA courses and training materials, including a free introductory course that covers the basics of selling on Amazon.The company also offers a more comprehensive course that includes modules on product research, sourcing, marketing, and more.

  • Amazon Seller University

    The How to Sell on Amazon course on Amazon Seller University is a free Amazon FBA course covering the fundamentals of selling on Amazon.

  • Marketplace Superheroes

    Comparing Marketplace Superheroes vs. Amazing Selling Machine, there are clear differences.For example, Marketplace Superheroes is much more affordable but provides less content and support.

Do All Amazing Selling Machine Students Become Successful?

Do All Amazing Selling Machine Students Become Successful?

No. Not all Amazing Selling Machine (ASM) students become successful.

While ASM provides a comprehensive education on how to start and run a successful Amazon FBA business, success still depends on these factors.

  • The student’s dedication

  • Work ethic

  • The popularity of products

  • Strategy implementation

Some students may struggle with product selection, marketing, or running an Amazon FBA business. Others may not have the financial resources to invest in the inventory and advertising required to launch a successful product.

Some students may not have the time or energy to commit to building a successful business.

Many ASM students have built successful Amazon FBA businesses and achieved financial freedom.

The course provides valuable knowledge and resources that can help students navigate the competitive Amazon marketplace and build a profitable business.

Final Thoughts

I hope this Amazing Selling Machine review helps you make an informed decision. The Amazing Selling Machine (ASM) course provides comprehensive education for starting a successful Amazon FBA business

The course provides valuable knowledge and resources that can help students navigate the competitive Amazon marketplace and build a profitable business.

Don’t hesitate to try Amazing Selling Machine’s free training courses to determine if the program suits your needs.

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