As an Amazon seller or customer, you probably encounter all sorts of acronyms while navigating their platform.
If you use Seller Central, interact with other people on Amazon-related Facebook groups, or do Amazon-related Google searches, you might also see quite a number of unfamiliar acronyms that leave you scratching your head.
What does POPS mean? COW? SKU?
And wow… there’s even an Amazon acronym called CRAP!
In this article, I have compiled a comprehensive Amazon acronyms list to help you out, especially if you are new to Amazon.
Amazon has its own unique e-Commerce language. They sometimes make use of complex acronyms and abbreviations in different segments of their business.
Abbreviations are shortened forms of words that are used to represent the whole, such as 3P, AMZL, or FBA.
Acronyms, on the other hand, usually contain a set of initial letters to form a new word, such as MAP, BOLO, or ASIN.
Let’s get to the list.
Also referred to as retailer. Third party sellers sell products directly to consumers on Amazon under their own business name.
Also referred to as 3rd Party Fulfillment. 3PL companies are involved in assembling, preparing, and/or shipping products on behalf of a seller.
A promotion type available for Amazon sellers. This limited-time offer is featured on Amazon’s Best Deals page.
This is an Amazon product detail page that has enhanced brand content, or EBC.
Compared to a regular listing, A+ content allows sellers to include graphics and images to their product detail page.
Also referred to as the Amazon Affiliate program.
This is a free Amazon program for website owners and bloggers who want to advertise products from Amazon.com on their sites by creating links. They earn referral fees when customers click the link and purchase the advertised product on Amazon.
Amazon Associate can also mean a person working for Amazon.
An ad buy platform, which allows brands to target Amazon shoppers off of Amazon.com and Amazon-owned sites.
Online retailers can work an in-house Amazon team to plan and execute their programmatic ads, or choose the self-service Amazon Advertising Platform.
This is related to Amazon sponsored product ads and its metrics that show how well your products are performing relative to their cost.
The formula for this is total spend / ad sales = ACOS.
This is available in the advertising dashboard for Amazon sellers and vendors.
It allows you to check out and book different services with trusted service providers for policy-compliant and highly-engaging creative assets.
An Amazon program where referrals can earn money by driving traffic and sales via Amazon Marketing Services.
Affiliates use a variety of sites for this, such as individual blogs, forums, YouTube, Facebook, Twitter, and other social media platforms.
Another program that allows sellers to list and sell their products on Amazon’s global marketplaces.
This term typically refers to an Amazon Fulfillment Center position.
Area managers are responsible for all budgetary, people development, and operations objectives for a specific area in a Fulfillment Center.
A program that offers advanced Amazon advertising, both on and off Amazon’s site.
It also lets you run ads on Amazon devices, like Kindle, to drive traffic to the site.
AMZ is Amazon’s stock abbreviation. This may also be abbreviated as AZ.
Also known as Amazon Shipping or Amazon Delivery.
AMZL refers to any product deliveries made in the US through Amazon’s own logistical arrangements and delivery service.
Adopted by Amazon around 2012, Andon Cords allow any Support Agent to issue a warning or pull a product from buyable status.
These are sent out when a product has been discovered to have a significant safety or quality issue.
A code that allows 2 platforms or software programs to communicate with each other.
Sophisticated machinery and software that are designed to optimize efficiency in an Amazon Fulfillment Center.
This features a selection of basic reports and product performance statistics for Amazon sellers.
Generated information are based on trends, operations, customer behavior, and overall sales.
An add-on option available on Amazon Vendor Central. This analytics tool provides more detailed product performance reports compared to those generated by ARA Basic.
A type of Fulfillment Center where Amazon employees often work alongside robots in picking, packing, and shipping small- to medium-sized customer orders.
Technology used in Fulfillment Centers that automates the process of sorting customer orders with the help of robots and complex conveyor belt systems.
ASC members work like safety specialists in Amazon’s Fulfillment Centers.
They help ensure safety in an Amazon warehouse by looking out for hazards, broken equipment, or unsafe employee behavior.
A unique 10-character alphanumeric identifier that works just like a UPC Universal Product Code.
ASINS, however, are exclusively used for identifying retail products sold within Amazon.
This is an electronic packing list that vendors send to Amazon in advance of delivery.
An ASN can be created in the Vendor Central Portal or by EDI (Electronic Data Interchange).
This refers to the average retail price that a seller sells their items for.
ASP is calculated by taking the total sales for a time period divided by the number of items for the time period.
As an Amazon Associates affiliate, you get to earn a commission every time a customer makes a purchase through an affiliate link in your content.
Associates can also mean people who work for Amazon.
This refers to the retail price of an item at the time the post was created.
You will most likely see this abbreviation on Amazon related Facebook groups that sell products and goods.
AWS is a cloud platform offered by Amazon that provides on-demand cloud computing platforms and APIs to individuals, enterprises, and government agencies.
It offers cloud-based services that provide email, data storage, networking, servers, remote computing, mobile development, and security.
Also abbreviated as AMZ, and used to refer to Amazon.
AMZ is the stock abbreviation for Amazon. AZ is also an abbreviation used to refer to Amazon.
B2B refers to the relationship between 2 businesses, rather than between a business and a consumer.
B2C refers to the relationship between a business, a firm, or a company, and an individual or a consumer.
The Buy Box is the button Amazon customers use to purchase a product on an Amazon detail page.
A limited-time promotional offer available for Amazon vendors.
A specific selling category on Amazon, which is restricted to most sellers.
An American retail company with more than 1,400 stores in 47 states. This discount store is frequented by many FBA sellers.
An Amazon full-time employee (as opposed to a temporary or contract worker).
The exact opposite of an online retail store. BM refers to the traditional way of shopping at a store that has a physical location.
A type of promotion where sellers get one additional item free for the price of one.
This acronym is used to refer to a profitable item that you might be able to find in nearby stores.
A wide variety of features available to brands that are enrolled in the Amazon Brand Registry.
This system can be accessed by sellers on the Amazon Brand Incubator and Amazon Exclusives program.
In Brand HQ, sellers can connect with other brands through a forum, gain more knowledge with Amazon’s eLearning courses, or ask an Amazon Associate any kind of question.
This program gives you access to a variety of tools for building and protecting your brand, as well as creating a better experience for your customers.
An Amazon Brand Store is made using a free, self-service tool, which allows you to create a customized brand experience within Amazon.
These are numerical codes used to identify specific Amazon product categories. Amazon uses thousands of these per locale, and these are unique to locale (UK codes are different from US codes).
This abbreviation is often used interchangeably with Sales Rank. BSR gives an idea of how well an item is selling compared to others.
BTS refers to a calendar period used by merchants to promote and boost product sales that are related to school supplies and school-related services.
A bundle means a group of complementary products that are sold as 1 ASIN unit.
CA is the abbreviation used for the Canadian marketplace.
This is the rate of return needed for an investment to grow from its starting balance to its ending balance, assuming the profits were reinvested at the end of each year of the investment’s lifespan.
A landing page for a specific group of products within the Amazon website. Examples would be: Books, Electronics, or Toys & Games.
CCC – CamelCamelCamel
A free online tool for Amazon sellers that allows users to keep track of Amazon price and rank history charts, price watches, and price drop alerts.
CCR refers to the rate by which sellers get complaints about their products being fake or counterfeit.
In Amazon’s Marketplace Web Services, CD is a software development practice where code changes are automatically prepared for a release to production without explicit approval.
A buyable variant of a parent ASIN, when the customer has to select an option, such as size or color to purchase.
Child ASINS have to be on one Amazon detail page under the parent ASIN.
Launched in 2020, this Amazon program is meant to give customers an easier time shopping for eco-friendly, sustainable products on its sites.
In cloud computing, CM is one of the processes that help control the life cycle of IT infrastructure.
CM allows changes to be made while ensuring minimal IT service disruptions.
Amazon bar raisers are responsible for ensuring that hired candidates “raise the performance bar”.
Bar raisers make sure that candidates hired are better than at least 40% of the existing employees in the same position.
This refers to the cost of goods sold during a certain time period.
The amounts Amazon has refunded to customers related to your products or orders.
COGS including all backend, such as Vine, ARA Premium, MDF, etc).
An Amazon promotional deal where Amazon marketplace sellers offer an amount of percentage off for a limited time.
This refers to the entire process that takes place when a buyer adds your product to their shopping cart and checks out.
CP computes the profitability of each and every shipment that gets shipped out of Amazon.
CPC refers to Sponsored Ads and the amount Amazon charges sellers or vendors whenever customers click on their ad.
The formula for CPC is total ad cost / clicks.
Also known as “price for each person”.
Also known as the “amount spent on each shipment”.
CPT refers to the time period in which an order is in danger of not getting shipped in time for customer delivery cut-offs.
CPU is a way to measure your customer service performance.
It is the number of contacts that consist of order-related customer inquiries that Amazon handles on your behalf per self-fulfilled shipped unit.
Based on Amazon algorithms, a product is deemed CRAP if it has no way of making a profit due to high shipping costs, too much inventory, or pricing issues – just to name a few.
CS refers to the support a company provides to customers who have inquiries, service requests, complaints, or returns.
The hierarchical structure for categorization with multiple layers of classification.
Traditional hierarchical structure starts from creating a category list first, then different types per category, then different items per type.
CWGR is the weekly growth of your investments over a specific period of time.
It is a measure of how much you have earned on your investments every week during a given interval.
CX is also referred to as User Experience.
This is defined as the totality of a customer’s feelings, impressions, and insights toward the company after buying its goods or receiving its services.
A component of Amazon DSP where product display ads will have integrated eCommerce features, such as retail price and review ratings.
DEA can also mean Delivery Estimate Accuracy.
DMG is an abbreviation for “Damaged”.
This term is used when order tracking shows that is has been “delivered”, but the customer hasn’t actually received it.
A single item or bundle on Amazon’s Gold Box or Deals pag that is discounted for a period of 24 hours.
An Amazon detail page displays important product information, including its price, title, bullet points, desription, customer reviews, and more.
This is the ratio of the number of defects in a sample to the total number of defect opportunities multiplied by 1 million.
It also measures the error rate of a process, indicating how good your process with regards to committing mistakes.
A metric showing the number of impressions of a single detail page.
This refers to the total number of promoted product Amazon Detail page views, divided by the number of ad impressions – presented as a rate.
Or dropshipping, which is the process of selling a product without the responsibility of carrying inventory or shipping the goods.
When you dropship, you don’t own any merchandise and act as a middleman between suppliers and customers.
A third-party service provider contracted to deliver goods to a customer.
Previously known as Amazon Advertising Platform, Amazon DSP is a demand-side platform that allows you to programmatically buy ads to reach new and existing audiences on and off Amazon.
This refers to a 13-digit number system used for identifying retail products in Europe.
An Amazon program that incentivizes customers who have purchased a product to leave an honest review.
An Amazon product detail page where the product description includes graphics and images embedded into the page.
As of 2020, EBC is obsolete and has been replaced by A+ Content. Here’s a full guide about the A+ content.
A branch within Amazon that is tasked to resolve the most highly escalated customer contacts received by Amazon.
The estimated date when the customer is expected to receive the order.
A method for companies and businesses to send digital information to one another digitally.
Allows sellers with an Amazon Europe Marketplaces account, who are also registered with Amazon, to store their inventory in their European Fullfilment Center, and fulfill orders coming from other European marketplaces from the same local inventory pool.
EOD refers to the close of a particular working day.
Individuals who have purchased or re-purchased your goods or services on Amazon.
The system’s estimate of when an item will leave the Fulfillment Center and corresponds to a delivery truck’s critical pull time.
An acronym used to refer to Facebook.
FBA means that Amazon will pick, pack, ship, and provide customer service for your product.
Also referred to as “Merchant Fulfilled”, FBM means that the seller will ship products directly to the customer.
Also known as an Amazon warehouse.
An Amazon sustainability program that eliminates excessive packing and overboxing.
An Amazon product identifier for products that are fulfilled by Amazon.
A measure of quality in a process that reflects the percentage of product made correctly without needing any rework or corrective activity.
This is a category that requires Amazon’s approval for sale. Amazon might require performance checks, additional fees, or other qualification for certain products and categories.
This refers to Amazon’s codification system for allocating costs to the correct Profit & Loss Statement.
Just like DPV, “glance views” refers to the number of times a detail page has been viewed.
A unique identification code of a physical location that is used to identify locations and legal entities.
An SKU that is part of a shared inventory pool, and is available to be sold and shipped in multiple marketplaces.
This refers to Amazon’s landing page, which contains the Deal of the Day, Lightning Deals, and a selection of categories’ best promotions and savings.
A globally unique 14-digit number that is used to identify items, products, and services.
Such items may be flammable, dangerous, corrosive, pressurized, etc. Hazmat require special precautions and regulations when being transported or stored.
These consist of products related to health and beauty, including skin moisturizers, perfumes, lipsticks, fingernail polishes, makeup, shampoos, hair colors, toothpastes, deodorants, permanent waves, etc.
These are advertisements located on top of a search results page. Headline Search Ads have been renamed to Sponsored Brands.
This happens when another seller jumps on a brand’s listing to sell a counterfeit product at a lower price.
This results in the legitimate brand losing the Buy Box. Read this guide if you want to remove Amazon listing hijacking.
HTF items are often associated with BOLO posts. You will usually see this term used for an item that is rarely seen in stores anymore.
Used by Support Agents to keep track of Andon Cord tickets.
Another term used for “incoming”.
A department in an Amazon warehouse that is responsible for keeping track of inventory and making sure that all stowed items are accounted for.
This refers to the condition of an item’s information, for example, if the product has bullet points and images.
A measure of views or ad views. This is determined by the number of single times a page is located and loaded.
This refers to trademarks, copyrights, and patents. These allow a rights owner to control how their materials are used, sold, or distributed.
A random inventory count, where the virtual is matched with the physical in a bin.
If IRDR is high, then a picker could be sent to a bin to pick a unit, but it won’t be there.
A 13-digit identity number assigned to individual books by standard book numbering agencies.
A measurable value that determines how well your business performs against set objectives.
Used when a product loses the Buy Box button to another seller who has a better offer, as determined by Amazon’s algorithm.
A promotion on Amazon offered in a limited quantity for a short period of time.
These deals are found throughout Amazon, and are available on the Today’s Deals or Prime Day page.
A shipment measure that means less than 18 cubic meters.
A shipment measure for ground transport that means more than 30 cartons in a combined load with other merchants.
Also called “LD”, Lighting Deals are promotions on Amazon offered in limited quantities for a short period of time.
These deals are found throughout Amazon, and are available on the Today’s Deals or Prime Day page.
The process of improving an Amazon detail page and product information, including titles, bullet points, features, description, and images. Here’s a guide on how to optimize it completely.
Amazon’s chargeback for inventory that has been stored in a Fulfillment Center for over 365 days.
As an example: In the US, if a retailer buys inventory from a manufacturer that has a MAP policy, the retailer must not sell the product below that specified price. If they do, they risk no longer working with that manufacturer.
This refers to the specific locale or domain you are selling in. It could refer to a country (UK, DE, CA, etc) or overall third-party merchants.
A fulfillment type where storage is not limited to a single company.
Some inventory may be fulfilled by Amazon through FBA and other inventory by other sales channels or by the seller themselves.
Also referred to as “FBM”, Merchant Fulfilled means that the seller will ship products directly to the customer.
This could mean that the product has been handed over to the courier partner, but has not yet been delivered to the customer.
Month-over-month growth shows the change in the value of a statistic as a percentage of the previous month’s value.
MOQ is the minimum amount of items a consumer can order. This usually applies to orders from wholesalers or distributors.
The price at which the manufacturer recommends that the retailer sell the product.
Refers to the time from the beginning of the month until this time of the month.
Vendors in North America (US, Canada, and Mexico) may find their products shipped to any of these countries using Amazon’s fulfillment channels.
This covers items such as what is confidential, who the information can be shared with, breach of contract, amendments, and other important parts of every NDA.
All the steps involved in the initial creation of a product, such as accepting terms and agreements, developing an ASIN, and filling out product detail page information.
A newly listed item on Amazon.
An item that is not available and could be deleted from the catalog.
An advertising metric used by Amazon to determine whether an ad-attributed purchase was made by an existing customer or one buying a brand’s product on Amazon for the first time over the prior year.
Also referred to as “Retail Arbitrage”. This means purchasing items from online retailers to resell on Amazon.
This term is used for a product that will no longer be available, and will not be ordered and located in Amazon’s Brand Analytics on Vendor Central.
Outward bound or leaving a particular place.
The percentage of orders that have received negative feedback or significant issue on, an A to Z Guarantee claim, or a service credit chargeback.
This review process involves senior managers in Amazon debating the strengths and weaknesses of subordinates for promotions, or in some cases, whether or not to fire worst performing employees.
An employee in an Amazon warehouse who is responsible for overseeing day-to-day operations of their assigned department.
A term used when items are out of stock in retail stores or Amazon themselves being out of stock.
An Amazon warehouse worker tasked to retrieve items from storage areas or the warehouse floor, and packing them for shipment.
Mostly used to refer to the operations department.
This term is mostly used for warehouse deliveries.
Also known as off-exchange trading. This trading practice is done directly between two parties, without the supervision of an exchange.
Also referred to as Profit and Loss Statement or Income Statement.
This financial statement summarizes the revenues, costs, and expenses incurred during a specified period, usually a fiscal quarter or year.
An Amazon warehouse position who works as a supervisor under the Area Manager.
An ASIN used to group variations on one detail page.
Each main ASIN can have multiple variants, such as color, size, flavor, scent, etc. These variants are referred to as child ASINs.
This is the amount needed to procure an item or a product.
A type of display advertising where a product’s ad appears throughout Amazon on category and product pages.
A deal type available only to Amazon FBA sellers for Prime-eligible items. This can be an amount or percentage off for a limited time period.
Planning and management tools that visually describe the flow of work.
A notification from Amazon informing sellers of their probable violation.
A customer-signed document from the shipping company that indicates that the item has been delivered.
An Amazon worker tasked to investigate outbound processes to find and create solutions for issues that create quality errors.
A term used for Amazon Advertising, in which advertisers pay a fee each time an ad is clicked.
Often required for working in certain job roles at an Amazon Fulfillment center.
This is calculated by using this formula: Revenue – PCOGS/ Revenue.
The steps followed to ensure that quality regulations are met in an Amazon Fulfillment Center.
This happens when a vendor raises an invoice and the item price on the invoice differs from what Amazon has in the system.
This is when a vendor sends inventory to Amazon and the amount they shipped differs from the amount Amazon received.
A standard code that indicates a product will be reordered automatically.
A paid subscription service for free and fast delivery on millions of items.
Prime also includes a range of services and streaming entertainment options, such as Prime Video, Prime Music, Prime Pantry, Twitch, and more.
Products legally owned by a retailer or supplier, and sold under their own brand name.
An Amazon seller account where a business pays a monthly fee (no per-item fee).
This grants access to different tools, discounts, and reports that are not available as an individual seller.
An Amazon program for Brand Registry businesses that is meant to weed out counterfeits and IP infringement through self-service reporting, serialization, and more.
January to March of any given year.
April to June of any given year.
July to September of any given year.
October to December of any given year.
A process of preventing mistakes and defects in manufactured products, and avoiding problems when delivering products or services to customers.
A short planning process where you review your previous three months, evaluate your goal progress, and create a concrete plan of attach to finish each goal.
This means purchasing items at lower prices from retailers to resell on Amazon for a greater price.
An item that a seller is able to replenish from a supplier and sell continuously.
This tells you how much you will receive for every dollar you spend on advertising.
A metric that determines the effectiveness of an ad campaign.
A performance metric used to determine the success of an investment relative to the costs.
Same with MSRP, RRP is the price at which the manufacturer recommends that the retailer sell the product.
Monitors robots, allocates work, distributes contents, and distributes robot S/W through the Cloud (Saas).
An Amazon warehouse storage location where stock and inventory are placed.
Amazon’s internal ranking of products in search and browse.
Formerly known as Headline Search Ads. These ads appear both in the search results, product pages, and other places, such as the checkout page.
The total number of items in a bin after items are stowed.
The online interface used by certain Amazon marketplace sellers for managing their Amazon Pro or individual seller accounts. You can access your Seller Central here.
The process followed to increase traffic and visibility to a website, brand, or product through a search engine on the web.
One session is a group of interactions/page views/loads that one user takes on a website within a certain time frame.
A program for Amazon Prime sellers that allows them to ship from their own warehouses and control their own fulfillment.
An Amazon container packaging option where the product can be shipped in its own box and no over boxing is required in the Fulfillment Center to ship to a customer.
An alphanumeric code used to identify items in a seller’s inventory.
An agreement between two parties detailing how a service can be accomplished.
This refers to the step at which shipment is weighed, the shipping method is calculated, and a shipping label is applied.
An Amazon fulfillment program for smaller items that, when qualified, results in reduced shipping costs.
An Amazon service that allows customers to periodically auto-order delivery on certain products at a discounted price.
Keyword-targeted ads that promote an individual product and are on a cost-per-click basis.
A network of more than 300 professional service providers who are trained and certified by Amazon.
This network enables sellers to launch, manage, and growth their Amazon business.
Keyword-targeted ads that promote a brand with the logo, creative, and a collection of products.
A barcode label applied to a box after an item has been packed.
Counting the number of specific items in a bin and surrounding bins.
Same with MSRP, SRP is the price at which the manufacturer recommends that the retailer sell the product.
Replaced by Brand Store. Storefront is a website within Amazon that is curated for your brand.
A business or individual that sells a product or products using Amazon Seller Central.
You will most likely see this term used in Amazon selling group pages requesting for information.
This refers to the legal agreements between a service provider and a person who wants to use that service.
A term used in Fulfillment Centers. This is used to determine the amount of time needed to complete a certain task.
An American toy, clothing, and baby product retailer.
A term used in Fulfillment Centers, which refers to the amount of time an Amazon worker takes to transition from one tote to another or swap it out.
Amazon’s detail page function for merging ASINs of different colors and sizes onto one page.
A product review from someone who may or may not have actually purchased the item.
A 12-digit unique code used to identify a specific product.
This features a unique sequence of black bars that are detected by machines for easier processing.
The number of units produced or sold per hour, depending on the context of use.
An Amazon worker responsible for overseeing and managing all incoming and outgoing products, materials, items, and/or merchandise in the warehouse.
The process of preparing a product for shipment.
The process of sorting, scanning, and stacking packages on pallets.
Not having access to something, such as a service or a location.
Not being able to identify or pinpoint a specific location.
UX is also referred to as Customer Experience.
This is defined as the totality of a customer’s feelings, impressions, and insights toward the company after buying its goods or receiving its services.
Someone who provides administrative help while working remotely.
Some products have one main item with options for size, color, flavor, pack sizes, and more.
The main product is the parent ASIN while the variations are the child ASINs.
Known in some countries as Goods and Service Tax.
This is a consumption tax placed on a product whenever value is added at each stage of the supply chain, from production to the point of sale.
Vendors sell products to Amazon’s retail side to be sold by Amazon to end consumers, taking on the role of wholesalers.
A review made by a genuine purchaser of the product in question.
An Amazon program where vendors or sellers can enroll their products to obtain verified, legitimate reviews.
Also referred to as Growth Incentive Rebate, VIR is a type of discount or rebate linked to higher volume and growth.
Offers advertisers a content-rich medium in which to make a direct connection with Amazon customers through videos in mobile search results.
An onboarding program for new hires done online.
A promotional deal on Amazon where a vendor or seller offers an amount or percentage off for a limited time.
Sold by Amazon Warehouse, a business of Amazon that sells quality “used” products and rents out used textbooks.
Alternatively, may also be shorthand for warehouse.
An American retail corporation that operates a chain of hypermarkets, discount supermarket stores, and grocery stores from the United States.
Comparing data from one week to the previous week.
A chat lingo that you will most likely see in Amazon-related Facebook groups, which means that the post may not apply to everyone.
Comparing data from one year to the previous year.
From the beginning of the year until this time of the year.
For a new seller, the Amazon marketplace is a literal jungle filled with unfamiliar terms, acronyms, and abbreviations.
I hope that this article clears away some of the confusion by laying out a comprehensive list of Amazon acronyms used on different platforms.
With this list, you are now able to navigate Amazon with more comfort and ease.
Now, be on your way to getting more sales and ranking #1 in the Amazon marketplace!