Amazon Editorial Recommendations: The Go-To Seller Guide

By Omar Deryan

Updated 20 September 2022

As an Amazon seller, you know that Amazon editorial recommendations can make or break your product.

Editorial Recommendations are a powerful way to get your products in front of more buyers and can result in increased sales for your Amazon business.

If you’re not familiar with how they work, don’t worry – I’m here to help.

In this guide, I’ll cover everything you need to know about Amazon editorial recommendations.

I’ll discuss what they are, how they work, and most importantly – how you can make sure your products are included.

Let’s get started!

What Are Amazon Editorial Recommendations?

Product recommendations made by Amazon editors are listed on the first page of Amazon search results, making them extremely helpful to sellers looking to increase their front-page visibility to potential customers, and in the long run, their sales.

These suggestions are meant to make shopping more enjoyable and the decision-making process more efficient.

Customers see these recommendations and are more likely to purchase the product that is being recommended.

Editorial recommendations below other categories such as “Amazon’s Choice,” “Recommended For You,” “Best Sellers,” and many more.

Amazon says its editorial team selects products based on several criteria, including customer reviews, star ratings, price, availability, and Amazon’s own internal factors.

The format of these Amazon’s editorial recommendations is distinct from the standard sponsored product ads on Amazon in terms of how they are featured.

Amazon Editorial Recommendations

What Are Publisher-Site Recommendations?

Publisher-site recommendations are similar to editorial recommendations, but they come from independent sources rather than Amazon’s own editors.

These Amazon editorial recommendations can appear on a product page in the form of a badge, such as “Verified Purchase” or “Amazon Best Seller.”

Badges like these can be extremely helpful in increasing your product’s visibility and helping it stand out from the competition.

In order to get these badges, you’ll need to submit your product to the site in question and meet their specific requirements. Once your product is approved, the badge will be added to your listing.

Publisher-Site Recommendations are hosted outside of Amazon, making members of the Amazon Associates Program rather than the Amazon’s Onsite Associates Program.

These publishers can register on their own and do not need to be invited. Once they are there, they are paid for any traffic they send to Amazon that results in a sale.

Influencers, bloggers, and publishers who participate in the Amazon Associates Program are free to post in any format they choose.

However, Publisher-Site Recommendations are formatted in accordance with a general template.

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What Do Amazon Editorial Recommendations Look Like?

Editorial recommendations can be found under the “EDITORIAL RECOMMENDATIONS” title when you search for a product on Amazon.

They are generally found on the first page of search results, but they can also be found on individual product pages.

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You will find this category below other categories such as “Amazon’s Choice,” “Recommended For You,” “Best Sellers,” and many more.

  • “Amazon’s Choice”: These are products that Amazon editors have selected as being high-quality and relevant to customers’ search terms.
  • “Recommended For You”: These are products that Amazon editors think you’ll be interested in based on your shopping history and patterns.
  • Best Sellers“: These are the products that are selling the most within a certain category or time period.

Amazon says its editorial team selects products based on several criteria, including customer reviews, star ratings, price, availability, and Amazon’s own internal factors.

Benefits Of Amazon Editorial Recommendations

There are many benefits that come with being featured in an Amazon editorial recommendation. Some of these benefits include:

Increased Visibility

Amazon’s editorial recommendations are generally found on the first page of search results, which means your product will be seen by more people.

When customers see your product recommended by Amazon, they are more likely to trust its quality and purchase it.

This is because Amazon only recommends products that meet their high standards.

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Higher Sales

Since your product will be more visible, it is likely to generate more sales.

This, in turn, will lead to a higher organic ranking in Amazon’s search algorithm, which will further increase your visibility and sales.

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Increased Organic Traffic

If your product is recommended by Amazon, it is likely to be shared by customers on social media and other websites.

This will lead to increased traffic to your listing, even from people who are not searching for your product on Amazon.

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Improved SEO

When your product is recommended by Amazon, it means that Amazon’s algorithms have determined that it is relevant and high-quality.

This will lead to improved SEO performance for your listing, which will further boost your product visibility and sales.

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Brand Awareness

Being featured in an Amazon editorial recommendation helps to increase brand awareness for your company.

When customers see your product recommended by Amazon, they will associate it with a trusted and reliable brand.

It also provides an opportunity for you to showcase your product and company to new potential customers.

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Boosts PPC Efficiencies:

If you are running a pay-per-click (PPC) campaign on Amazon, being featured in an editorial recommendation can help to boost your campaign’s efficiency.

This is because customers who see your product recommended by Amazon are more likely to click on your ad and purchase your product.

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How To Access Editorial Recommendations

There are two ways to access Amazon Editorial Recommendations: through Seller Rocket or organically.

The Amazon Affiliate Program’s publisher members are free to write about any product they choose, which makes it possible for some fortunate products to receive organic editorial recommendations.

Publishers rarely write about products that are requested by sellers via direct messaging, though.

Publishers simply receive lots of requests at a time, and it takes a lot longer for them to evaluate each product before deciding what to write.

ECommerce experts who previously worked on the publisher end of Amazon’s affiliate program make up the Seller Rocket team.

The founders of Seller Rocket simplify accessing editorials for sellers and improves the process for publishers.

By first completing this form and then scheduling a discovery call with Seller Rocket to make sure the products satisfy publisher requirements, sellers can now access editorials.

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Requirements For Amazon Editorial Recommendation

If you are wondering how to get Amazon editorial recommendations here are the requirements that your product must meet:

  • A minimum of 100 product reviews
  • A minimum 4-star rating for the product
  • Enough supplies to meet high demand
  • High efficiency for a few keywords
  • No connection to sex, drugs, or religion
  • With no medical claims

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Getting editorial recommendations from Amazon is not really a mystery. Here are some additional things you can do to increase your chances of being featured:

First and foremost, make sure you have a well-optimized listing. This means your product title, images, description, and keywords are all on point and accurately reflect what your product is.

Next, focus on getting high-quality reviews from customers. The more positive reviews you have, the higher your chances of being featured in an editorial recommendation.

Also, make sure you are staying up to date with the latest Amazon guidelines. This will help to ensure that your product is compliant with all of Amazon’s rules and regulations.

You should also make sure you have enough inventory to meet the demand if your product is featured. Nothing is worse than having a product go viral only to find out you’re out of stock.

Finally, consider working with an experienced Amazon consultant to improve editorial recommendations. They can help you to optimize your listing, get high-quality Amazon editorial reviews, and stay up to date with the latest Amazon guidelines.

Should You Pay For An Amazon Editorial Recommendation?

To enter the products into the system, there is an initial upfront fee.

After they are in the system, they stay there for as long as your contract is in effect, so you won’t be charged for any additional recommendations that are added to the system.

Moreover, you won’t be charged if your product is not placed in a recommendation.

This is how it goes:

1. Depending on the customers’ purchases and interests, the editorial team creates a list of product recommendations for them.

2. The editorial staff reviews products and assigns them to these recommendations.

3. Any order that originates from an Amazon editorial recommendation after these recommendations go live will result in a small fee being deducted from your account.

The program’s objective is to assist in getting your product from the sales page into the hands of the customer while also giving them access to additional, potentially useful purchasing options.

Furthermore, if done properly, the program will assist you in selling more units which makes the editorial recommendation pricing worth it.

Is It Worth Of Getting Amazon Editorial Recommendation?

Yes, it is worth getting Amazon editorial recommendations because it can help to increase brand awareness for your company, boost your pay-per-click campaign’s efficiency, and provide you with an opportunity to showcase your product to new potential customers.

Additionally, if you are selected for recommendations, it will stay in the system for as long as your contract is in effect, so you won’t have to pay any additional fees.

Ultimately, the program’s goal is to help you sell more units of your product, and if done correctly, it can be a valuable tool in achieving this goal.

The Bottom Line

If you’re an Amazon seller, then you know that Amazon Editorial Recommendations are a powerful tool to increase your front-page visibility.

When someone types a keyword into the Amazon search bar, Amazon’s algorithm looks at all of the products in its catalog and returns the best matches for that person’s query on the search results page.

Products that appear as “Editorial Recommendations” have been manually placed there by Amazon editors.

You can increase your chances of being featured in an editorial recommendation by optimizing your listing, focusing on high-quality reviews, and staying up to date with the latest Amazon guidelines.

You should also make sure you have enough inventory to meet the demand if your product is featured.

Also, consider working with an experienced Amazon consultant to increase your chances of being featured.

Omar Deryan

Omar is the Founder of OJ Digital Solutions, an agency helping Amazon sellers 2X their conversion rate by optimizing their product listings. He also speaks 7 languages and has his own website teaching people how to build profitable blogs.

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