The 15 Best Etsy SEO Tools for Your Etsy Business (No BS Review of Paid and Free Options)
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By
Omar Deryan - Updated on May 31, 2023
Etsy has over 96.3 million active buyers, making this platform an attractive choice for budding e-commerce businesses. However, reaching those buyers means you have to make your Etsy shop visible. You have to create Etsy SEO strategies to increase your listing’s visibility on product searches.
This is where the right Etsy SEO tool come into play. It can help boost your presence on the platform and reach your target audience.
If you’re looking for the perfect Etsy SEO tool, you’ve come to the right place.
In this post, I have reviewed and ranked the 15 best paid and free Etsy SEO tools. I’ll start with five of my favorite tools to help you find the best one for your needs.
EtsyHunt grants you access to more than 38,000,000 product listings. This Etsy keyword tool offers excellent product research and SEO, as well as ranks, tags, and reviews analysis.
Everbee is a powerful Etsy tool. With its innovative Chrome extension, users can gain vital insights into potential products such as estimated sales and revenue figures while monitoring competitor’s performance.
Alura is an all-in-one platform that covers all aspects of your Etsy seller journey. It features a suite of tools for starting, running, and growing your Etsy shop.
Sale Samurai features tools to help sellers find long-tail keywords that generate more Etsy sales. It has AI that uses Etsy data to do keyword research.
eRank comes packed with several features you can access for free forever. Sellers can upgrade to a Basic or PRO plan—both are affordable.
Table of Contents
What Are the 15 Best Etsy SEO Tools?
Here are my picks for the best Etsy SEO and keyword research tools. I included free and paid options to ensure you can find the right one for your business, regardless of your budget.
Omar's Take
EtsyHunt offers an exhaustive database of over 48 million products, making it the most extensive database in the market.
This Etsy keyword tool allows you to identify winning products in your niche and determine the ones selling like pancakes.
I think that it’s the best Etsy keyword research tool as it provides critical information, such as views, favorites, competitions, and sales.
EtsyHunt also has a formidable set of tools for product search, Etsy listings optimization, shop analysis, and calculating Etsy fees.
- Best For Etsy sellers looking for a reliable yet affordable tool
- Price Basic $3.99/mo, Pro $19.99/mo
- Annual Discount Yes
- Promotion Free Trial
EtsyHunt’s features include:
Product Research
EtsyHunt’s product search page has detailed filters. They allow you to find specific products and determine their price range, average reviews, shipping origins, total sales, and more.
You can also check out listings individually to look closely at their category, description, and product tag.
The tool gives a detailed performance breakdown of a product’s sales, price, favorites, and reviews.
Keyword Research
EtsyHunt’s keyword research tool lets you browse top searches and identify exact keywords or Etsy tags for your listing.
Once you’ve typed your search term, EtsyHunt generates a comprehensive analysis, including the number of views, generated sales, and amount of competition.
Cons
Some users get overwhelmed by the information that EtsyHunt provides. They spend more time analyzing data instead of focusing on clients and shop design.
Pricing
EtsyHunt offers three pricing plans:
- Free version with limited features
- Basic plan starting at $3.99 monthly
- Pro plan starting at $19.99 monthly ($189 for annual billing)
Omar's Take
Everbee focuses on giving sellers product ideas on what to sell on Etsy, making it the best Etsy research tool and Etsy analytics tool.
The tool has a Chrome extension, which displays critical product information, such as estimated sales, revenue, and listing tags.
Everbee also lets you check the performance of competing listings to determine which products have the highest revenue.
- Best For an affordable product search tool
- Price Pro plan $7.99/mo, Growth plan $29.99/mo
- Annual Discount N/A
- Promotion Hobby plan (free) with limited features
Everbee features include:
Product Search
Everbee’s product search tool is all about helping you spot trending products to sell on Etsy. It also features a Chrome extension that estimates sales and analyzes product revenue. You also get to save listings and product ideas for future reference.
Cons
You can only do 30 analytics searches monthly with the Pro plan. Everbee also lacks listing optimization features, top-seller lists, and live customer support.
Pricing
Everbee has these subscription plans:
- Hobby plan (free of charge) with limited features
- Pro plan that costs $7.99 monthly
- Growth plan that costs $29.99 monthly
Omar's Take
Alura markets itself as an “All-In-One Platform for Etsy Success.”
With over 121,000 active users, this Etsy tool helps you with product research, keyword research, and listing optimization.
It doesn’t have the cheapest price tag, but Alura gives the best bang for your buck due to its comprehensive features.
It has a Chrome browser extension that directly displays estimated sales and revenue on your Etsy page. I also love how it comes with an email marketing service that integrates with your Etsy store.
- Best For Beginner Etsy Sellers
- Price Starter $29.99/mo, Professional $49.99/mo
- Annual Discount Yes
- Promotion Free Version with Limited Features
Alura features include:
Email Sender
This is one of Alura’s unique features. It integrates with your Etsy shop, allowing you to send transactional and subscriber campaign emails.
Transactional emails work great for upselling to a customer or presenting promotional offers to generate more sales.
You can also program automatic emails, such as subscriber campaign emails. You send these emails during specific events, like when a customer leaves a review or when you’ve delivered an order.
Keyword Finder
This tool helps you find low-competition, high-demand keywords.
It provides various keyword suggestions and valuable information, such as the view count, favorites, competition, and estimated sales.
Cons
With a price tag of $49.99 for its Professional plan, Alura is one of the most expensive Etsy tools in the market. Some users also say that the tool often crashes.
Pricing
Alura has three pricing tiers:
- Free plan with limited features.
- Starter plan that costs $29.99 monthly ($19.99/mo if yearly)
- Professional plan that costs $49.99 monthly ($29.99/mo if yearly)
Omar's Take
eRank is another popular tool that can help optimize your listings. It offers a wide range of free essential tools to boost your shop’s visibility:
- Etsy keywords explorer
- Keyword tool
- Etsy rank checker
- Monitor tool
- Listing audit
- Listing analytics
I loved eRank’s free plan because it’s basic features are free forever! Meanwhile, the free versions of most Etsy keyword tools only last a few days.
- Best For Beginner sellers looking for simple tools.
- Price Basic $5.99/mo, Pro $9.99/mo.
- Annual Discount N/A
- Promotion Free Plan with Limited Access
eRank’s features include:
Keyword Explorer
eRank’s Keyword Explorer gives you valuable keyword information:
- Number of clicks
- Click-through rate (CTR)
- Trends
- Competition
- Estimated Etsy search volume
It’s paired with an Etsy listing analyzer, which reviews the top 100 listings for a particular keyword, providing data on the following:
- Average price
- Number of views
- Favorites
- And more
Listing Audit
This tool shows where your listing needs help and areas where it’s already doing great. Listing Audit grades your listing and lets you know whether or not it has a reasonable conversion rate.
The tool also shows how your listing currently performs, providing data on your total sales, conversion rate, number of views, etc.
It goes through your entire listing while giving suggestions and recommendations to improve its visibility further.
Cons
Unfortunately, eRank doesn’t have any live support channels. Its pages also look clunky, making it hard for some sellers to interpret the data.
Pricing
eRank lets you choose from three pricing tiers:
- Free plan with limited features
- Basic plan starting at $5.99 monthly
- Pro plan starting at $9.99 monthly
Omar's Take
Over 1,000 ecommerce sellers worldwide use Sale Samurai. This tool makes it easy to find common keywords used by Etsy shoppers, which makes it the best keyword tool for Etsy sellers.
Advanced filters let you identify long-tail keywords, related keywords, competition, and estimated Etsy search volume.
It also has a Chrome extension to help you sort through data while staying on your Etsy shop page.
- Best For Sourcing Etsy keyword ideas
- Price $9.99/mo
- Annual Discount Yes, $99/year
- Promotion 3-day free trial
Sale Samurai features include:
Search Volume
The Keyword Search tool gives you valuable keyword data, such as search volume, keyword competition, and click-through rate.
With the Chrome extension, you can also make your Etsy search bar display a product’s monthly search volume.
Analytic Tools
Analytic Tools lets you monitor all your competitors and gain insight into their keywords, Etsy tags, and titles. This set of tools ensures your Etsy SEO is on point, helping you gain an edge over your competition.
Cons
This tool seems to lack live support channels. It also doesn’t provide learning courses for beginner users.
Pricing
This Etsy tool has two subscription plans.
- Monthly plan at $9.99
- Yearly plan at $99.99
Omar's Take
Koalanda features a suite of tools for Etsy SEO, keyword and product search, competitor analysis, and shop automation.
The paid plan lets you carry out unlimited searches and keyword lists. It also allows you to connect up to 5 Etsy shops.
What grabbed my attention was the paid plan’s affordability. It’s $5.99 monthly ($71.88 yearly)— an offer no one can refuse.
- Best For Budget-friendly.
- Price $11.99/mo
- Annual Discount Yes
- Promotion Free version with limited features.
Koalanda features include:
Keyword Search
Koalanda’s Etsy keyword tool combines user engagement data and actual search volume into a simple search score.
It offers a diverse selection of relevant keyword suggestions and comprehensive keyword lists.
With a paid plan, you can perform unlimited searches and keyword lists.
Listing Editor and Snapshots
Listing Editor lets you quickly analyze and edit your product listings. It detects SEO issues in your listings, allowing you to fix them immediately.
You can monitor listing changes and restore previous versions with one mouse click.
Cons
Koalanda doesn’t seem to have any live support channels. It also looks like it only offers basic keyword and market research tools.
Pricing
Koalanda has these plans available:
- Free plan with limited features
- Monthly plan at $11.99
- Quarterly plan at $9.99 monthly ($29.97 billed every three months)
- Yearly plan at $5.99 monthly ($71.88 billed every year)
Omar's Take
Marmalead is one of the original tools for Etsy keyword research and SEO. It’s well-equipped to help maximize your Etsy shop’s presence.
This tool comprehensively reviews your Etsy listing and shows where your shop ranks.
What I loved about Marmalead is how easy it is to navigate the platform. It has an intuitive layout, making it suitable for beginner sellers.
Marmalead has many learning resources if you need help optimizing your listings, learning SEO basics, finding the right keywords, and connecting your Etsy shop.
- Best For User-friendliness
- Price Entrepreneur $19/mo
- Annual Discount Yes
- Promotion N/A
Marmalead’s features include:
Keyword Research
This tool lets you view keyword information, such as:
- predicted trends
- Etsy search volume
- engagement
- popular keyword tags
- competition level
It also has a Keyword Comparison feature that lets you compare up to 4 keywords. Marmalead allows side-by-side comparisons of search phrase metrics, making it easy to find the ones you should prioritize.
Storm – Keyword Brainstorm
As its name implies, this tool is used for brainstorming keywords. After typing your seed keyword, Marmalead lists related keywords with matching demand and competition information.
You can continue adding keywords to your list or remove irrelevant keywords. The tool generates more keywords as you add more search terms.
Cons
Some Marmalead users reported experiencing inaccurate search volume information. At $19 monthly, this tool is also quite expensive compared to others.
Pricing
Marmalead has these plans available:
- Monthly plan at $19
- Yearly plan at $15.83/mo ($190 billed annually)
Crest
Omar's Take
Crest has several helpful tools and seems well-equipped for Etsy shop management.
It features an integrated SEO engine, which lets you change your listing titles, keyword tags, and product descriptions.
Crest stands out from other tools because it has a video generator, allowing you to create social media video content.
Choose photos from your listing, pick a transition effect, and you’re all set!
- Best For Etsy Shop Management
- Price $12.99/mo
- Annual Discount N/A
- Promotion N/A
Crest’s features include:
Location-Based Customer Analytics
This tool gives you a birds-eye view of your shop performance. Filter your listings by revenue and popularity, or identify markets through order geolocation.
Crest allows you to set goals for crucial shop factors, including your listings and orders. You can also easily track your progress via time graphs and simple widgets.
Video Content Maker
Crest lets you quickly generate videos you can upload to Etsy or share on your social media channels.
Crest automatically formats your images to size, and you can choose from video effects like wipe, fade, zoom, or cover.
Cons
Crest only allows you to connect three shops at a time. Some users also feel like its keyword reports are too simple.
Pricing
Crest only has a paid plan, which costs $12.99 monthly.
MakerWords
Omar's Take
MakerWords caters to both Etsy and Amazon sellers, providing keyword suggestions based on user searches. Its database contains over 100 million Etsy and Amazon keywords.
MakerWords gives you access to advanced keyword and product search tools, making it easy for you to boost both Etsy and Amazon SEO ranking — it even helps make your listing visible on Google!
- Best For Etsy & Amazon sellers looking to improve their ranking
- Price $9.99/mo
- Annual Discount N/A
- Promotion N/A
MakerWords features include:
Keyword Search
MakerWords provides keyword data, including the average number of searches per keyword and current trending Etsy keywords.
This Etsy keyword tool also suggests keywords that can help boost your visibility on Google’s search engine.
Cons
MakerWords lacks tutorials for beginners. It also seems to lack social media features or live customer support channels.
Pricing
MakerWords only features one paid plan, which costs $9.99 monthly.
Merch Titans
Omar's Take
Merch Titans is one of the few free SEO tools in the market today.
Don’t get all excited, though; it only has basic keyword research capabilities. It can’t provide crucial information, such as search volume, rankings, or sales monitoring numbers.
The tool is still worth checking, especially if you want your Etsy or Amazon shop published on Google.
- Best For Improving ranking
- Price Starter $9.99/mo, Advanced $29.99/mo
- Annual Discount Yes
- Promotion 14-day money-back guarantee
Merch Titans’ features include:
Keyword Search
The Etsy keyword research tool is free.
Type your desired search term in the bar, click the search button, then choose the platform where you want to perform the search.
You can further narrow down your search by selecting the appropriate product category.
This tool offers keyword research for Etsy and Amazon. The dropdown menu says you’ll also be able to do a keyword search on Google and RedBubble soon.
Etsy Tag Generator
The Etsy tags generator is another free feature that lets you create a list of trending tags from best-selling products. Copy and paste the keyword tags into Etsy to help maximize your shop’s visibility.
Cons
The tool does have product search features, but it only caters to Amazon sellers.
Pricing
Metch Titans has the following paid plans:
- Starter Researcher plan at $9.99 monthly (or $6.99 monthly/$83.91 billed annually).
- Advanced Researcher plan at $29.99 monthly (or $20.99 monthly/$251.91 annually).
Omar's Take
Keyword Tool Dominator features keyword search tools for nine search engine and commerce platforms.
- Etsy
- Amazon
- Bing
- eBay
- Google Shopping
- Home Depot
- Walmart
- YouTube
This web-based Etsy keyword tool provides critical data, such as relevancy and search volume.
Keyword Tool Dominator also helps you find long-tail keywords and niche keywords for handmade crafts, vintage items, or unique digital products.
The free version of the Etsy keyword generator allows you to do only two keyword searches daily.
- Best For Free Etsy Keyword Tool
- Price $49 Lifetime Subscription
- Annual Discount Yes
- Promotion Yes, Bundle Offers
Keyword Tool Dominator features include:
Keyword Search
After typing your seed keyword, this Etsy keyword tool generates hundreds of Etsy tags for your shop. Keyword Tool Dominator sorts them out by relevancy and search volume.
However, it doesn’t show any other data regarding keyword competitiveness.
Cons
You can only do two keyword searches daily with the free version.
Pricing
Keyword Tool Dominator prices its Etsy Keyword tool at $49 (lifetime subscription).
Keysearch
Omar's Take
Despite its name, Keysearch doesn’t just search for keywords—it also functions as a robust all-in-one tool.
It offers tools that cover competitive analysis, rank tracking, SEO competition comparison, content assistance, and more.
Users can refine searches through Keysearch’s database of more than 1 billion keywords.
- Best For Competitor analysis
- Price Starter $17/mo, Pro $34/mo
- Annual Discount Yes
- Promotion 1-month free trial without all the features.
Keysearch’s features include:
Competition Analysis
Keysearch has an advanced algorithm that gives accurate keyword difficulty scores and comprehensive search results analyses.
This feature also allows you to check competitors for multiple keywords or analyze your SEO keywords with the bulk keyword difficulty checker.
Rank Tracking
Keysearch automatically tracks your ranking right down to your exact location. It also generates reports, alerts, and real-time ranking updates.
It also has a Content Assistant tool that can highlight the content Google wants on the first page of search results.
Cons
Paid plans can be expensive compared to other Etsy keyword tools in this list.
Pricing
Keysearch offers these plans:
- 1-month free trial
- Starter plan at $17 monthly or $169 yearly
- Pro plan at $34 monthly or $279 yearly
Ahrefs
Omar's Take
Ahrefs is an all-in-one marketing solution that features a suite of tools, some of which come free of charge.
Since 2010, it has offered plans for small businesses, SEO professionals, enterprises, and more prominent agencies.
Ahrefs has various features that can help you improve your Etsy SEO, such as Site Audit, Site Explorer, Keywords Explorer, Content Explorer, and Rank Tracker.
- Best For Google SEO
- Price Starts at $99/mo
- Annual Discount 2 Months Free
- Promotion N/A
Ahrefs features include:
Site Explorer
Site Explorer brings together three helpful tools in one dashboard:
- Organic traffic research for checking competitor rankings and which pages have the most search engine traffic
- Backlink checker for finding out which websites link to competitors’ pages and checking the quality of their backlink profiles.
- Paid traffic research to learn where competitors funnel their paid traffic and determine if they’re doing paid search advertising.
Keywords Explorer
This tool uses the world’s largest third-party database (over 7 billion keywords) of search queries. It delivers thousands of keyword suggestions and estimates keyword volumes for ten search engines.
Cons
Their paid plans are on the expensive side. It also lacks live support channels.
Pricing
Arehfs has four paid plans available:
- Lite plan at $99 monthly or $990 yearly
- Standard plan at $199 monthly or $1,990 yearly
- Advanced plan at $399 monthly or $3,990 yearly
- Enterprise plan at $899 monthly or $9,990 yearly
Keywords Everywhere
Omar's Take
Researching keywords can be tedious. You often copy data from one website while looking for search volume information from another.
This Etsy keyword tool eliminates this hassle with its browser extension by removing the need to open multiple websites and platforms for your searches.
- Best Browser Add-on for Keyword Research
- Price Credit System
- Annual Discount N/A
- Promotion Free version with limited features
Keywords Everywhere’s features include:
Keyword Search Extension
This Etsy keyword tool works on Chrome or Firefox. It finds long-tail keywords, their search volume, CPC (cost per click), Google Adwords competition, and monthly trend data.
Keywords Everywhere gives you access to keyword metrics for any keyword list and lets you download this list in Excel, CSV, or PDF file formats.
Cons
Some users reported experiencing the extension crashing all of a sudden.
Pricing
Keywords Everywhere follows a credit-based pricing plan. You consume one credit for every keyword that you research.
- $10 for 100,000 credits
- $50 for 500,000 credits
- $100 for 1,000,000 credits
Mangools KWFinder
Omar's Take
Mangools features five SEO tools, but I will focus on its KWFinder keyword tool.
It allows you to what keywords your competitors are using and ranking for. It delivers search volumes with historical data.
KWFinder also helps you find hundreds of keywords with low SEO difficulty.
KWFinder’s database is home to 2.5 billion related keywords and 100 million competitor keywords.
- Best For Finding Ranking Keywords
- Price Starts at $49/mo
- Annual Discount Yes
- Promotion 48-hour money-back guarantee, 10-day free trial
Mangools KWFinder features include:
Competitor Keyword Research
KWFinder has a Search by Domain option, which helps find competitors’ high-ranking keywords. This Etsy keyword tool lets you identify search terms that produce the most website traffic for your competitors.
Keyword Research
KWFinder shows what keywords are relevant for your chosen niche.
Input your preferred search term in the search bar, click on the search button, and the tool spits up to 700 keyword suggestions based on three data sources:
- Related keywords
- Autocomplete
- Questions
Cons
The free trial has severely limited features. You can only track ten keywords, do five keyword searches daily, profile three webpages, and get 2,000 backlink rows of data.
Pricing
Mangools has three price plans available:
- Basic plan at $49 monthly or $358.80 yearly
- Premium plan at $69 monthly or $478.80 yearly
- Agency plan at $129 monthly or $958.80 yearly
Frequently Asked Questions (FAQs)
Can I Use SEO on Etsy?
Yes, you can use SEO on your Etsy listings to gain more visibility on search engines like Google and Etsy.
How Do I Optimize SEO on Etsy?
Here are some quick tips to optimize your Etsy listings:
1 – Research keywords relevant to your target audience using an Etsy keyword tool.
2 – Integrate these keywords into your product listings, including the title, description, and tags.
3 – Write a thorough product description with strategic keywords placements.
4 – Add high-quality images with optimized file names and alt tags.
5 – Monitor your listing’s performance and track key metrics.
6 – Refresh your product listings regularly based on data.
What Are the SEO Platforms for Etsy?
Some useful Etsy tools for sellers include:
- EtsyHunt – Best Etsy Product Research Tool
- Alura – Best All-in-One Keyword
- Sale Samurai – Best Etsy Keyword Generator Tool
- eRank – Best Etsy SEO Tool with a Free Plan
- Marmalead – Best Etsy Rank Tool
What Are the Best Etsy Keyword Research Tools?
- Marmalead
- eRank
- Sale Samurai
- EtsyHunt
- MakerWords
What Are Free Etsy SEO Tools?
- eRank – offers a free plan with limited features
- Koalanda – offers a free plan with limited features
- EtsyHunt – has a free trial period
- Everbee – offers a Hobby plan, a free forever trial plan
- Keyword Tool Dominator – offers a free plan with limited features
What Are Everbee Alternatives?
1 – EtsyHunt
2 – Alura
3 – Sale Samurai
4 – Koalanda
5 – eRank
6 – Marmalead
7 – MakerWords
8 – Merch Titans
9 – Crest
10 – Keywords Everywhere
Note: Everbee is a free Etsy market research tool to help you find the best products on the platform.
These alternatives may offer different tools and features for Etsy sellers. Explore their specific uses and compare these Etsy research tools to find which one best suits your needs.
Is eRank Useful for Etsy?
The eRank keyword tool is popular among Etsy sellers due to its free plan and wide range of Etsy SEO features. It offers a comprehensive set of tools, including competitor tracking, listing audits, and keyword research.
It’s one of the best free Etsy tools that can help you improve your visibility and optimize your listings.
Is Marmalead Worth It for Etsy?
Marmalead can be a worthwhile investment if you need help maximizing your shop’s presence through an in-depth keyword analysis and product listing optimization.
The platform is suitable even for beginners. It has an intuitive layout and offers various learning resources – from SEO basics guides to listing optimization tips.
Is Marmalead or eRank Better?
These tools cater to different needs. Marmalead is an Etsy research tool that offers in-depth trend analysis and listing optimization features.
On the other hand, eRank provides various SEO tools, including keyword analysis, listing audit, and rank checker.
Evaluate their features, pricing plans, and user reviews to determine which one better aligns with your requirements.
Alura vs. Everbee: What’s the Difference?
Alura is a comprehensive Etsy research tool with features like product research, listing optimization, keyword research, and even an email marketing service. These extensive offerings come with a higher price tag.
Everbee focuses on product research and product analytics, helping you find best-sellers for your shop. It offers a free plan and lower-priced subscription services.
Etsy Hunt vs. Everbee: What’s the Difference?
Both EtsyHunt and Everbee are product research tools. The key difference is the extent of their features.
EtsyHunt provides critical information for over 48 million products, giving a detailed performance breakdown of each one.
Everbee is also useful as an Etsy niche research tool, providing product data like estimated revenue and sales.
EtsyHunt vs. eRank: What’s the Difference?
Both EtsyHunt and eRank has some overlapping features, such as keyword research. However, each one focuses on entirely different aspects of Etsy selling.
EtsyHunt helps Etsy sellers find the best products for their niche, while eRank focuses on optimizing product listings to gain better ranking.
Do I Need an Etsy Tool for My Shop?
While not essential, Etsy tools can be useful depending on your shop’s size, needs, and resources. They can help with inventory management, SEO optimization, marketing, analytics, competition analysis, and financial management.
These tools can save time, improve visibility, and provide insights to help you grow your Etsy shop.
The Bottom Line
Selling on Etsy isn’t just about creating a listing and expecting those orders to come right away. It takes careful preparation to fine-tune your Etsy listing and make it visible to your target audience.
Hopefully, my list of the 15 best Etsy keyword tools helps you decide which best suits your needs and goals.
You can also further drive your sales and growth by learning how to promote your Etsy shop.
Omar Deryan
Founder of OJ Digital Solutions
