Data indicates that the global dropshipping market will grow to $196.78 billion by 2022.
The success of the dropshipping business model is undeniable.
If you’ve ever considered starting a dropshipping business on Wix but don’t know how to set up dropshipping on the platform, you’ve come to the right place.
I created this guide to discuss how to set up dropshipping on Wix. I’ll walk you through the process of setting up your store, finding products, and launching your business.
Let’s begin!
What is Dropshipping?
Dropshipping is a fulfillment method where online stores don’t stock the products they sell.
Dropshipping is when ecommerce entrepreneurs sell products without carrying any inventory. It’s a fulfillment method where online businesses don’t stock the products they sell. When a customer purchases from the store, the owner contacts the supplier, who then ships the product directly to the customer.
Dropshipping is ideal for new ecommerce entrepreneurs because it’s simple to set up and doesn’t require a significant up-front investment. It’s also easy to manage, and you can run your business in your spare time.
You don’t need to quit your job to start a successful store. Plus, there are several dropshipping tips you can apply to drive traffic to your Wix dropshipping store.
When a store owner receives an order from a customer, they contact the dropshipping supplier. They will then ship the products directly to the customer’s door. Dropshipping features let you add trending products from various dropshipping suppliers into your shop to fuel your product offering.
An Introduction to Wix Ecommerce
Building an online store can take time and effort.
Many different platforms are available, each with its own advantages and disadvantages.
But what if there was an easy-to-use platform that had everything you need to build a successful online store?
Enter: the Wix website builder.
Wix is a website builder with ecommerce functionality that gives you everything you need to create a beautiful and functional online store. Wix has various features that make it an excellent option for ecommerce stores of all sizes.
The Wix website builder is also an excellent platform for dropshipping. With features like shopping carts, checkout processes, and product landing pages, Wix makes it easy to sell products online.
Here are essential features of Wix ecommerce.
- A customizable shopping experience that allows you to create a store that reflects your brand and personality
- A wide range of payment options, including credit cards, PayPal, and Bitcoin
- Detailed analytics that enables you to track your store’s performance and decide how to improve your sales
- Automatic tax calculation to ensure you comply with the relevant tax laws
- Support for a wide range of dropshipping products, including digital products, physical products, and subscriptions
- Shopping cart and checkout functionalities that allow customers to complete purchases in just a few clicks
- All the tools you need to manage inventory, track orders, and process payments
Wix Product Landing Pages
Wix also has product landing pages. These pre-built pages give customers all the product information they need to make an informed purchase.
You can include high-quality images, detailed descriptions, customer reviews, and more on Wix’s product landing pages.
You can also optimize your product landing pages for SEO to increase the visibility of your product offerings on search engines.
How To Start Your Wix Dropshipping
Here’s how to start dropshipping with Wix.
Create a Wix Account.
Create a Wix account if you don’t already have one. Here’s how.
- Go to the Wix website and click Sign Up.
- Enter your email address and set a password.
- Click Continue.
- You can also register with an existing Gmail or Facebook Account.
Find Products To Sell (Print-on-Demand Dropshipping).
It’s time to add products to sell online on your Wix store. You can browse through catalogs from multiple suppliers on the Wix site or do a Google search for trending products.
You can also opt for a print-on-demand dropshipping supplier. Print-on-demand means the supplier works with you to create custom white-label products that you can sell on a per-order (hence, print-on-demand) basis.
Printful is an excellent print-on-demand dropshipping supplier that offers various products you can add to your store.
Once you determine your product, you’ll need to create product listings that include images, product descriptions, and pricing information.
Choose a Template.
Choose a website template.
Wix offers a wide variety of templates for different types of businesses. Take some time to browse through them and find the perfect template for your Wix store.
Add Modalyst to your Store.
Modalyst is a dropshipping platform that helps store owners build and grow their online businesses by offering them the tools they need to create and sell products online.
Upgrade and Set up a Payment Method.
You’ll need a Wix ecommerce plan to access everything you need to start selling products online, including a secure payment method, an attractive storefront, and other tools you need to run your business.
Once you set up your plan, it’s time to make some sales!
Promote and Optimize your Store!
Promote your dropshipping Wix online store to let people know it exists and find it online.
You can use social media platforms like Facebook or Instagram to share photos and links to your website with your followers.
You can also use Google Ads to create online ads that appear when people enter keywords related to your business.
You may also need to optimize your dropshipping store to increase your conversion rate and sales.
Use relevant, high-quality images to entice customers to check your listings and get more information on your offers.
Why Should You Use Wix Ecommerce Dropshipping?
Wix offers everything you need to create a professional online business. You get access to the following features.
- Templates
- Product management
- Payment processing
- Shipping
- Automation software
5 Reasons to Use Wix for Dropshipping
You Don’t Need Technical Expertise.
Wix is a user-friendly platform any small business owner can use without technical expertise. Dropshipping with Wix allows online entrepreneurs to create a beautiful online store without learning how to code or hiring a web developer.
You Get Access To Powerful Ecommerce Features.
Use Wix to create your ecommerce store and get access to all the powerful business tools built into the platform.
You can attract customers, increase conversions, and generate sales by using features like:
- Abandoned cart recovery
- Branded invoicing
- Product reviews
- Discount codes
You Can Start Selling Immediately.
Another advantage of using Wix for your dropshipping business is that you can start selling immediately. You don’t need to wait weeks or months for your products to ship from overseas. You can add products to your store and start selling immediately.
You Don’t Have to Worry About Inventory.
You never have to worry about inventory or stock levels for your ecommerce store.
You don’t carry inventory, so you don’t have to think about storing or shipping products yourself.
You Get 24/7 Support From Wix Experts.
The platform offers 24/7 support from Wix experts. Wix Customer Care is available 24/7 if you have questions or need help with your online store.
Dropshipping is a fantastic way to open a virtual storefront with minimal up-front investment. You’re not investing in inventory, so you can test different products to determine customers’ wants without risking significant losses.
The Price of A Wix Ecommerce Business
There’s a cost to starting an online business on Wix. However, it isn’t easy to give you an exact price for how much you need to open your store—it depends on several factors.
Here’s a breakdown that can give you an idea of the cost of your ecommerce store.
Domain Name
Your domain name is your website’s address.
You have two options for choosing a Wix domain name: you can 1) use a free domain that Wix provides (ex., yourname.wixsite.com/yoursite) or 2) purchase a custom domain name (such as yourname.com).
Storage
Free Wix users get maximum storage of 500 MB.
You can increase your storage depending on your Wix Subscription Plan. The Business VIP plan gives you 50 GB of storage.
Carefully consider the ideal plan for your business needs. It’s not worth paying for 50 GB of storage space if you don’t need it.
Features and Apps
The platform has many features, and the Wix App Market offers a wide range of apps you can add, such as maps, contact forms, and social media integration.
Some features and apps are free, while others have a monthly or annual fee. The cost depends on what you add to your store, but monthly prices can reach $60 (or higher).
As you can see, the price of starting a Wix business depends on various factors. However, the good news is that Wix offers several pricing plans catering to all business sizes. There’s a perfect plan for you whether you’re on a tight budget or have thousands of dollars to spare monthly.
Regardless of your budget, dropshipping is an excellent idea if you want to start selling online. If you’re using Wix to build your store, the platform’s ecommerce dropshipping apps simplify the process.
You only need to connect your Wix store to a supplier, and they’ll take care of shipping products directly to your customers.
Why A Wix Dropshipping Business Is Ideal
Here are some reasons why Wix is one of the leading dropshipping solutions for aspiring entrepreneurs.
You Can Expand the Right Product for Your Business.
Wix allows you to expand your business correctly.
You can choose from a wide range of products available for dropshipping, including clothes, accessories, beauty products, home decor, and more.
With the Custom Products feature, you can also import products unavailable on the platform.
Regardless of your methods, you have complete control over product selection.
You Can Connect With Reliable Dropshipping Suppliers.
Wix has a network of reliable suppliers for dropshipping products to ensure you get access to high-quality products at competitive prices.
The platform also has a strict vetting process for dropshipping suppliers. Wix only allows the best suppliers to join the platform. You can rest easy knowing you’re getting the best possible products from high-quality suppliers.
You Can Control Your Profit Margins.
Wix dropshipping allows you to control your profit margins. You’re free to set your products’ prices, offer discounts, and run promotions. You have complete control over how much profit you make on each sale.
You Can Customize Product Details.
You can add custom titles and descriptions. You can also add images and videos to product listings. These details let you highlight your products and make them more appealing to potential customers.
You Can Add Products to Your Online Store Easily.
Adding products to your Wix dropshipping store is easy.
You can add products manually or import them from a CSV file.
Importing from a CSV file is helpful if you already have an existing inventory of products. Manually adding products is simple only takes a few minutes per product listing.
You Can Manage Everything in One Dashboard.
You can manage all aspects of your store from a single centralized dashboard.
The dashboard enables you to:
- View your sales performance
- Track inventory levels
- Fulfill orders
- Add new products
- And more
The dashboard is user-friendly and allows for easy and efficient store management.
The Pros and Cons of Wix as a Dropshipping Website
Pros
User-Friendly Interface
Wix’s user-friendly interface is one of its major selling points. The drag-and-drop editor makes it easy to build a beautiful ecommerce website—even without coding knowledge.
The platform is ideal for beginners just getting started with dropshipping.
No Transaction Fees
You don’t have to pay transaction fees on Wix, meaning you keep all your profits.
On other ecommerce platforms, you often have to pay a transaction fee of around 2 to 3% of each sale. Transaction fees can eat into your profits, but you don’t need to worry about that with Wix. You only have to pay the monthly subscription fee (starting at $17) and pay for any app or feature you use that isn’t free.
Customizable Designs
Wix has dozens of customizable themes and designs, making it easy to find the perfect design for your brand. The platform also has tutorials and support available if you need help customizing your design.
Built-In Marketing Tools
Wix has built-in marketing tools to help you promote your store and products.
For example, you can use an email marketing tool to send newsletters and special offers to your subscribers. There’s also SEO Wiz that helps you optimize your site for search engines.
Free Trial
Wix offers a 14-day free trial you can use if you’re unsure whether Wix suits your needs. Take advantage of the free trial before committing to a paid plan.
Cons
Limited Product Categories
Wix has limited product categories available for dropshipping.
Requires Third-Party Apps
You may need to utilize third parties like Oberlo or Spocket to run a successful dropshipping business on Wix. These dropshipping apps allow you to add products to your site and process orders.
While some great third-party apps are available, this does add another layer of complexity (and expense) to running your business.
The Bottom Line
Wix is an excellent platform for those who want an easy-to-use website builder with plenty of design freedom.
Hopefully, the information I outlined in my guides has given you a clear understanding of how dropshipping works on Wix.
Start your Wix journey today by trying the tips and strategies I mentioned.
You can also check out my guide on dropshipping versus Amazon FBA if you’re looking for other order fulfillment options.
