Did you just open your Etsy shop and are trying to find ways to boost your sales? Do you feel your products deserve more attention but are not getting enough traffic or appearing in search results?
You can quickly get your products, such as your handmade items, crafts, and other stuff, out there by linking your Etsy page to your Facebook page.
The process might seem overwhelming at first, but trust me, it is way more straightforward than it is made out to be.
Although you can also do this for your other social media accounts, this article will focus on Facebook, explain why linking your Etsy shop to your page can benefit your business, and guide you through every single step.
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With about 3 billion active users, Facebook is undoubtedly the biggest social media platform on the internet. Even back in 2015, a report showed that Facebook single-handedly influenced 52% of all online and offline consumers.
This, combined with the fact that approximately 80% of consumers in one study said that their buying decisions were affected by company and friend posts on social media platforms, makes it the perfect platform to link your Etsy account.
Doing so will leverage your products on Facebook and have many people share and talk about them.
Another positive and often overlooked aspect of adding your Etsy link to your Facebook shop is feedback. Positive comments or reviews can generate brand trust and increase a potential customer’s willingness to buy your Etsy items.
Even negative feedback can help your business in the long run as it provides valuable insight into what you can improve with your brand, so try not to brush off disappointing comments quickly.
Before linking your Etsy account to your Facebook account, you should create and verify a new Facebook commerce account (your own Facebook business page).
To do this, you must create a Facebook Business Manager account.
After doing so, follow these steps:
- Locate the “Add” button
- Go to your Etsy shop business account and copy your shop name only, not the entire link
- Open the Business Manager page again
- Paste your shop name followed by .etsy.com (yourshopname.etsy.com) in the box to the left of the “Add” button
- Click on the “Add” button
- Choose “Meta Tag Verification” from the list that pops up and copy the content code
- Go back to your Etsy commerce account and click on “Settings”
- In settings, select “Facebook shops”
- Finally, paste the content code and press on confirm
Congrats! Your shop is now verified on your Facebook page.
This is a quick trick to add Facebook fans to your page from your Etsy community. As you may know, each person who likes your page will receive constant Facebook updates.
They’ll receive reminders of your products and new Etsy listings while scrolling on their newsfeed. You will see your reach and brand awareness increase, and hopefully, make more sales that way.
First, ensure you have a public Etsy page and Facebook shop. Don’t use your Facebook personal profile. Then follow these steps:
- Sign in to your Facebook profile
- Go to the Etsy homepage on Etsy.com
- Find the “Your Shop” Button at the top of your page, and hover your mouse on it
- A drop-down menu will open. From there, click on “Shop Manager” (or shop settings)
- Choose “Info and Appearances”
- Scroll down to the links until you find “Connect with Facebook”
- If you have only one account, it will automatically connect you. But if you have several, then choose the Facebook shop you want.
This is done through the “About” section on your Etsy website. Do not commit the common mistake of skipping this part, as it helps the buyers understand who they are buying from and builds trust.
First, make sure you are signed out of Facebook. Then, you should:
- Go to the Etsy Website: Etsy.com
- At the top of the page, click on “Your Shop”
- A drop-down menu will open. Click on “About Your Shop”
- The default page “Members” will open. Click on the “Story” tab that is next to it.
- At the end of this page, you will find “Shop Links”
- Now, under the section with “Link Types”, make sure to choose “Facebook” as there is also an option to link your Instagram page or other social media platforms
- Insert the URL of your Facebook shop
- Don’t forget to click “Save” and you’re done
You can now easily advertise your Etsy page on Facebook by adding the “Shop Now” button on your Facebook business page.
To do so, follow these simple steps:
- Go to your Facebook page and click on the “Add a Box” button under your cover image area
- Next, select the “Make a Purchase or Donation” button from the list that appears
- Then, select “Shop Now” and enter your Etsy shop URL (shop link) in the pop-up box
That’s it. It’s that simple!
It is finally time to promote and tag products on Facebook. The more you engage your followers, the more notifications and updates they will receive, which increases your probability of selling.
You should also keep reminding them of your products by regularly posting on your Facebook shop page. The higher the exposure, the higher the chance they will click on that “Shop Now” button.
Now that you’ve linked your shop’s page to your Facebook store, it is essential not to overdo advertisements.
Think of it this way: Have you ever followed a page on a social media platform that only posts about its products? I think most of us try to keep our distance from such Facebook business pages and Instagram shops.
You must keep your followers interested in your projects and products, and you can do this in several ways.
For example, if you’re selling homemade jewelry on Etsy, you can post a video on Facebook showing the entire production process with an explanation.
You can also host live Q&A (question and answer) sessions on Facebook and address some of your customers’ concerns.
Remember to post regularly, update your store, and actively engage with your audience to retain them.
So, Etsy sellers and small business owners, connect your Etsy shop to your Facebook shop. It is a huge plus for your sales as it can turn browsers into long-term clients.
You will have your Facebook directly accessible from your Etsy domain, and your Facebook shop’s link will be readily available in the “About” section of your Etsy store.
Your followers will also receive updates on the new listings on your shop, or you can update your Facebook catalog manually. That way, you will be able to reach many new potential customers and make them aware of your shop name and Etsy products.
Finally, keep them engaged by posting more and sharing your impressive Etsy listing. That way, you can ensure even more sales in the long run.
If you want to read more about Etsy, check out my article on the pros and cons of selling on Etsy vs Ebay.