How To Choose the Best Etsy Shop Name

etsy shop name

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What’s the best Etsy shop name for your new online business?

Well, naming involves several factors – all of which can contribute to your business’ success.

Don’t worry, I’m here to help. I’ve helped previous clients choose the best name for them that not only fits their brand perfectly but also delivers results.

Below, I’ll give you some tips on how to name your Etsy shop for success, as well as provide a few examples of other shops that I liked.

Let’s begin.

How To Choose the Best Etsy Shop Name: 6+ Tips

  • Follow Etsy’s naming guidelines.
  • Choose a name that reflects your brand and offerings.
  • Create a unique and memorable name.
  • Factor in Etsy SEO.
  • Brainstorm some Etsy shop name ideas.
  • Test your ideas.

Follow Etsy’s Naming Guidelines.

According to Etsy shop naming rules, your store name should have the following:

  • A maximum of 20 characters
  • No spacing
  • No punctuation marks

Choose a Name That Reflects Your Offerings and Brand.

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Your shop’s name should resonate with your brand identity. It’s the first impression of your business, so it needs to convey what you sell or the essence of your products.

Consider using word combinations or phrases that align with your offerings. What makes your products unique and what values do you want to convey?

  • Use word assocations.

Create a list of words related to your products, values, or themes you want to highlight.

For instance, if you sell eco-friendly products, words like “green,” “earth,” “eco,” or “sustainable” might inspire potential names.

If you specialize in handmade jewelry, think about elements like craftsmanship, style, or materials that could form the basis of your shop’s name.

Combine these words or play around with variations to form catchy and unique shop names.

  • Draw inspiration from stories and concepts.

Reflect on personal experiences, myths, legends, or even literature that resonates with your brand.

For example, if your brand revolves around vintage clothing, drawing inspiration from the fashion of a particular era or a famous style icon can be a starting point.

  • Consider catchy phrases or alliterations.

Combining words that roll off the tongue or have a rhythmic quality can make your shop name more catchy and memorable.

Play with words or phrases that might create a fun and memorable impact, such as “CraftyCharm” or “LuxeLoop.”

Create a Memorable and Unique Name.

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A memorable shop name ensures your potential customers find it easy to spread the word about your business.

Consider a name that tells a story or evokes emotions, fostering a deeper connection with potential customers. Such names create a stronger connection with your target market.

  • Come up with a new word.

Tip: Your name doesn’t have to mean something. You can list down abstract names that you just made up.

Take Häagen-Dazs, for example. 

It doesn’t actually mean anything, but the creator intended it to sound Danish.

  • Keep it simple and easy to spell.

A name that’s easy to pronounce and spell can significantly impact your shop’s sales and success.

Complicated or hard-to-spell names are hard to remember, hindering potential customers from finding your shop.

When using multiple words, make each word distinct by capitalizing the first letter.

Remember, a straightforward name makes word-of-mouth marketing easier, enabling satisfied customers to refer your shop without any confusion.

Factor In Etsy SEO.

Ideally, your potential customers should immediately see your store after typing it into the Google search bar or other search engines.

The higher your store’s rank in search results, the more easily potential customers will find it—this is the crux of SEO.

SEO is about keywords.

Which words do most users type on Google or Bing to find products and other stuff? You want your store to have these keywords to improve its ranking in search results.

However, you should also avoid stuffing your shop name with too many keywords.

There are many ways to boost your Etsy SEO.

Here are some tips to increase your ranking on the online marketplace.

  1. Including your product in your shop name increases your ranking.
  2. Provide shipping fee discounts occasionally. Not offering deals will push your store down the search ranking list.
  3. Keep customers happy to maximize positive reviews and minimize negative ones.
  4. Write your product descriptions in different languages to reach more customers.
  5. Keep your store interesting by adding visually-appealing content in your store. The more time potential customers spend in your store, the higher your ranking.

Brainstorm Some Etsy Shop Name Ideas.

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Sit down and list any idea that comes to mind. 

Stuck? Here are some quick tips to get your creative juices flowing:

  • Check competitors for inspiration.

Take a look at other Etsy sellers within your niche. Analyze their strategies and note what works well.

It’s not about imitating but rather understanding the trends and approaches in your market. This process might spark ideas or steer you in a different, more creative direction for your own unique shop name.

  • Use an Etsy shop names generator.

You can also use an Etsy shop name generator to help you create a unique, future proof and catchy Etsy store name. Here are examples of Etsy shop name generators you can use.

  1. Namelix
  2. NameSnack
  3. Business Name Generator

Test Your Ideas For Originality and Marketability.

Next, ensure your chosen names won’t cause you legal and marketing issues by following these tips:

  • Check the name on Etsy and Google.

Once you have a list of potential names, check availability of the shop name on Etsy and other social media platforms. Browse other Etsy stores in your niche, and research on Google for taken domain names.

Tip: When searching on Google, add “Etsy” to your search term to ensure there are no other Etsy shops or other businesses with the same name.

  • Get feedback from friends and family.

Discuss your with friends, family, or potential customers. See which names evoke positive reactions or are easily remembered.

  • Ensure you’re not infringing on intellectual rights.

Avoid name similarities with trademarked or an existing business to prevent legal issues or customer confusion.

Check the United States Patent and Trademark Office website for registered business names if you sell in the US.

  • Optimize for ads.

An aesthetically pleasing, attention-grabbing name and logo are essential for online advertisements. They should resonate with your target audience, encouraging them to explore your shop.

Ensure your branding elements align with your audience’s preferences and tastes to boost engagement and conversion rates.

  • Think globally.

In an interconnected world, your shop might reach people from diverse linguistic and cultural backgrounds.

Make sure your shop name isn’t offensive or confusing in other languages. An innocuous name in one language might have an unintended or unpleasant meaning in another. 

Check if your store name has equivalent words in several languages to ensure your shop name has a universal appeal.

Why Is a Good Etsy Shop Name Important?

First impressions matter.

Your Etsy shop name is the first thing potential customers see, which immediately sets expectations and long-lasting impressions.

Good Etsy shop names  can generate a positive reaction that makes your Etsy business  memorable.

As your shop name is a part of your brand, it should help you build trust with buyers, especially among a crowded marketplace.

Here are some other reasons why you should put more effort and importance in naming your Etsy account:

  • Professionalism
  • Brand perception
  • SEO and discoverability
  • Long-term viability

More Bright Etsy Name Ideas

Here are examples of one-of-a-kind Etsy shop names you can use to find inspiration for your desired business name.


Why I like it: This Etsy shop name takes a common phrase to reflect the store’s offerings.


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Why I like it: I personally think [main product] + topia is a good formula for easy recall. However, it’s pretty common that it’s easy to overdo.


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Why I like it: This shop name immediately sets the right expectations when potential buyers encounter it.

Did I immediately think of cute shirts that I can customize? Yes.

Is the store offering cute shirts that I can customize? Yes.


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Why I like it: Adding the city name targets customers who may want to support a local small business.



Why I like it: The name tastefully reflects brand identity and the shop’s offerings while being memorable.

When I first heard of it, it conjured an image of adventures and conquests–exactly the kinds of things you’d want your customers to associate with maps.

Frequently Asked Questions (FAQs)

Can You Change Your Shop Name?

Yes, you can change your Etsy shop name up to five times after going public.

You don’t have to build a new Etsy store to use your new desired name. However, remember that changing the established name of your store might affect your SEO score.

Should I Trademark My Etsy Store Name?

Registering your Etsy shop’s name to put it under the protection of trademark laws makes your business more legitimate and prevents unethical sellers from using your store name and logo.

However, trademark laws depend on the country where you registered your Etsy store. I highly recommend consulting a legal expert specializing in trademark and intellectual property laws so you can weigh the pros and cons of trademarking your store name.

The Bottom Line

Thinking of a name for your own online store on Etsy can be challenging initially.

Hopefully, my article sheds some light on how important it is to create a marketable, personable, and branded Etsy shop name.

Whatever you choose, it will go on your marketing materials, your own website, and other sales channels–make sure it’s one that will help you build a strong brand.

My last tip is this: don’t spend too much time obsessing over Etsy store names. The best move is to start an Etsy shop as soon as you can.

Written by: Omar Deryan

Founder of OJ Digital Solutions

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