How To Change Etsy Shop Name: A Step-By-Step Guide

How to Change Etsy Shop Name

Omar Founder of OJ Digital Solutions

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Most new Etsy store owners just pick a random shop name when opening a new Etsy business. Many Etsy sellers regret their initial choice for their shop name, especially once their business expands.

Your Etsy shop name is a crucial part of your business because it tells people about your brand. But what if you’re thinking about changing your Etsy shop name?

I can help you with that.

Etsy lets shop owners change their Etsy shop name with just a few steps.

If you’re not happy with your current Etsy shop name, I’ll show you how to change it in no time.

Let’s begin.

Rules to Know Before You Change Your Etsy Shop Name

Ensure the name of your new Etsy shop meets the following Etsy shop name criteria before changing it.

  1. Your Etsy shop must be under 20 characters.
  2. You can’t include spaces or punctuation marks. If you need to separate words, capitalize the first letter of each word.
  3. Your Etsy shop name will also be your shop’s URL.
  4. Your shop name should follow Etsy guidelines.
  5. You can no longer use your previous store’s name.

Tips for Picking the Best Etsy Shop Name

Set your shop’s purpose and define how you want shoppers to see your brand before choosing a new Etsy shop name.

Let’s say you initially offered an assortment of charms, bag pins, and trinkets. Later, you focus on selling charms and trinkets with a specific theme, like cartoon characters. You may want to change your Etsy shop name to reflect your chosen theme better.

Collect Keywords and Elements of Your Etsy Shop

Take note of critical elements of your products, Etsy shop personality, branding, and style.

Doing so can help you identify terms and elements to incorporate into your Etsy shop name.

If you’re an artist who creates nature-inspired artwork, you may want to use words like natural, fauna, flora, or green.

Search for Etsy Shops Likened To Yours

Do an Etsy search to find stores similar to yours.

Check out the names, taglines, or brand elements of similar stores. While you can’t copy other Etsy store names, you can use them as inspiration.

Use Completely Unique or Crazy Shop Names

Surprisingly, using vague or ambiguous shop names can work to your advantage. Such names can grab customers’ attention and spark their interest in your shop.

Remember to avoid using odd language, juvenile names, or any term that shoppers may see as inappropriate or unprofessional.

An excellent example of a unique and catchy Etsy shop name I came across was Mufficorn.

The strange name tickled my curiosity and made me want to find out what that Etsy shop had to offer. Upon checking, this popular Etsy site sold a variety of cute crochet patterns for decorating your home.

Rather than using a generic crochet-related term, the seller used Mufficorn as their chosen shop name and instantly set their brand apart.

Make It Future-Proof

Thinking about the years to come is necessary when picking a new Etsy store name.

While Etsy sellers can change their shop name up to five times, it’s best not to change your shop name constantly.

Treat every shop name like your permanent brand that you will associate with yourself and your business for years to come.

Just look at a brand like Coca-Cola. The Coca-Cola company has been around for over 100 years and hasn’t changed its name once.

How To Change Etsy Shop Name

After finalizing what shop name you would like to use for your Etsy store, here are the steps you need to take to change your Etsy shop name.

Sign In To Your Etsy Account.

Log in to your Etsy account to start the process.

How to Change Etsy Shop Name

Access the Shop Manager.

Click Shop Manager on the upper right corner of your Etsy store’s main page menu.

Access the Shop Manager

Shop Manager gives you access to the backend of your Etsy business. Here, you can manage and make all the changes to your current shop.

Go To Your Shop Settings

You will see Settings on the left side of the screen, right above your Sales Channels.

Go To Your Shop Settings

Click on the account Settings, then click Info & Appearance to see an overview of your store.

Click Account Settings, then click Info & Appearance

Change Your Shop Name

After clicking Info & Appearance, you will see this screen.

After clicking Info & Appearance, you will see this screen

Click on either the Shop Name tab or the Change link. You’ll see a new screen that looks like this:

Click on either the Shop Name tab or the Change link

Type in your new shop name, click Save, and you’re all set!

What Happens After You Change Your Etsy Shop Name?

Once you change your Etsy shop name, it will appear on your web store and shop URL.

Etsy may or may not notify customers about your store’s name change by promoting your Etsy shop. You should also announce the name change on your social media pages.

All your customers will appreciate that you gave them a heads up about your store’s new name.

How Many Times Can You Change Your Etsy Shop Name?

Etsy lets you rename your store as many times as you want, as long as you haven’t opened it. If you already have an open shop, you can only change your Etsy shop name a maximum of five times.

If you think you need to change your name a sixth time, you can contact Etsy support and submit a change request. You can change your store name using the same form if Etsy approves your request.

Frequently Asked Questions (FAQs)

Can I Change My Etsy Shop Name on My Mobile Device?

Unfortunately, you won’t be able to change your Etsy shop names on your smartphone. The only name you can change on your mobile device is your Etsy account user name.

Can I Close My Etsy Shop and Start Over With the Same Name?

No, you can’t.

You’ll have to think of a new store name. If you insist on using a previous shop name, try adding numbers or letters at the end. You can also post your old shop name in your store’s About Me section.

Why Can’t I Change My Shop Name in My Shop?

You can only change your shop name via the Shop Manager Settings page, accessible from your Etsy profile.

What if I Hold Intellectual Property Rights to an Etsy Shop Name and It Isn’t Available?

If you own intellectual property rights to a store name currently unavailable, try to contact the seller using that name and resolve the problem amicably.

You can also file a notification of intellectual property infringement. However, going this route will also render you unable to use that business name yourself.

The Bottom Line

You might have reached a point where you just need to rename your Etsy shop. The good news is that changing your Etsy shop name is simple.

Hopefully, reading my guide has made it easier for you to understand how to change your Etsy shop name.

Visit my blog for more Etsy selling tips.

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