How To Change Etsy Shop Name: A Step-By-Step Guide

How To Change Etsy Shop Name

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Most new Etsy store owners just pick a random shop name when opening a new business. Many of them regret their initial choice, especially once their business expands.

Your Etsy shop name is a crucial part of your business because it tells people about your brand. What if you’re thinking about changing your Etsy shop name?

I can help you with that.

Etsy makes it easy for Etsy shops to change their name. It only involves a few steps, but I’ll also discuss everything to consider.

I’ll show you how to change Etsy shop name in this step-by-step guide.

Let’s begin.

Rules To Know Before You Change Your Etsy Shop Name

Before we get to how to edit Etsy shop name, here are some important reminders.

Here are some Do’s and Don’ts for creating your new shop name.

✅ Keep it short and sweet – under 20 characters.❌ Include spaces or punctuation marks.
✅ Follow Etsy guidelines.❌ Reuse your previous store’s name.
✅ Capitalize letters to distinguish separate words.❌ Use a trademarked word or name.
✅ Consider how it looks on your shop URL.❌ Use misspellings and complicated words.
✅ Think of an original name.❌ Change the name before you’re decided on a chosen shop name.

Tips for Picking the Best Etsy Shop Name

Your shop name is the foundation of your brand. It helps increase recognition and communicate what you have in store for your customers.

What if you feel like your shop’s old name doesn’t reflect your brand, values, and products anymore?

The best thing to do is change it to a more suitable one. Choose the best Etsy shop name that can take your business further.

Here are some tips on how to rename Etsy shop effectively.

Choose an Etsy Name Relevant to Your Products.

Set your shop’s purpose and define how you want shoppers to see your brand before choosing a new Etsy shop name.

Let’s say you initially offered an assortment of charms, bag pins, and trinkets.

Later, you focus on selling charms and trinkets with a specific theme, like cartoon characters. You may want to change your Etsy shop name to reflect your chosen theme better.

If you’re an artist who creates nature-inspired artwork, you may want to use words like natural, fauna, flora, or green.

If you’re offering print-on-demand products, you can use words like canvas, wall art, merchandise, and custom prints.


How to Change Etsy Shop Name

Identify Relevant Keywords and Elements.

Take note of critical elements of your products, Etsy shop personality, branding, and style.

Doing so can help you identify terms and elements to incorporate into your Etsy shop name.

Ideally, you also know how to optimize your name by using Etsy SEO techniques. This means you must collect keywords that are relevant to your niche, then choose which you can use for your new shop name.

Optimizing your name, Etsy shop, and product listings can help you gain more visibility in the search results.


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Look at Competitor Shop Names.

Do you research and check what other sellers named their shops. Limit your search to other shops in your niche.

Check out the names, taglines, or brand elements of similar stores. While you can’t copy other Etsy store names, you can use them as inspiration.

Use Completely Unique Names.

Surprisingly, using vague or ambiguous shop names can work to your advantage. Such names can grab customers’ attention and spark their interest in your shop.

Remember to avoid using odd language, juvenile names, or any term that shoppers may see as inappropriate or unprofessional.


  • Mufficorn – a catchy Etsy shop name for crocheted items

  • TataSol – a unique name for embroidery kits and patterns


Make It Future-Proof.

Thinking about the years to come is necessary when picking a new Etsy store name.

While Etsy sellers can change their shop name up to five times, it’s best not to change your shop name constantly.

Treat every shop name like your permanent brand that you will associate with yourself and your business for years to come.

How To Change Etsy Shop Name

Are you done deciding on a catchy, optimized shop name?

Follow this step-by-step guide on how to change Etsy store name. Thankfully, there’s no need to close your Etsy shop and start from scratch,

Note: You’ll have to use a web browser for this. You can’t learn how to change Etsy shop name on app.

1 – Sign In To Your Etsy Account.

Log in to your Etsy account to start the process.

How to Change Etsy Shop Name

2 – Access the Shop Manager.

Click Shop Manager on the upper right corner of your Etsy store’s main page menu.

Access the Shop Manager

Shop Manager gives you access to the backend of your Etsy business. Here, you can manage and make all the changes to your current shop.

3 – Go To Your Shop Settings.

You will see Settings on the left side of the screen, right above your Sales Channels.

Go To Your Shop Settings

Click on the account Settings, then click Info & Appearance to see an overview of your store.

Click Account Settings, then click Info & Appearance

4 – Change Your Shop Name.

After clicking Info & Appearance, you will see this screen.

After clicking Info & Appearance, you will see this screen

Click on either the Shop Name tab or the Change link. You’ll see a new screen that looks like this:

Click on either the Shop Name tab or the Change link

Type in your new shop name, click Save, and you’re all set!

What Happens After You Change Your Etsy Shop Name?

Here’s what to expect when you change your shop name.

  • The platform will also change Etsy URL.

  • Etsy will also display an icon next to your shop name for 45 days. This icon lets buyers know of the recent change.

  • The old links will still direct visitors to your shop even if it has a new name.

Etsy may or may not notify customers about your store’s name change by promoting your Etsy shop. You should also announce the name change on your social media pages.

All your customers will appreciate that you gave them a heads up about your store’s new name.

How Many Times Can You Change Your Etsy Shop Name?

Etsy lets you rename your store as many times as you want, as long as you haven’t opened it. If you already have an open shop, you can only change your Etsy shop name a maximum of five times.

If you think you need to change your name after the fifth time, you can contact Etsy support and submit a change request.

You can change your store name using the same form if Etsy approves your request.

Frequently Asked Questions (FAQs)

Can I Change Etsy Shop Name on Mobile?

Unfortunately, you won’t be able to change your Etsy shop names on your smartphone.

Can I Close My Etsy Shop and Start Over With the Same Name?

No. You’ll have to think of a new store name. If you insist on using a previous shop name, try adding numbers or letters at the end. You can also post your old shop name in your store’s About Me section.

Why Can’t I Change My Shop Name in My Shop?

You can only change your shop name via the Shop Manager Settings page, accessible from your Etsy profile.

What if I Hold Intellectual Property Rights to an Etsy Shop Name and It Isn’t Available?

If you own intellectual property rights to a store name currently unavailable, try to contact the seller and resolve the problem amicably.

You can also file a notification of intellectual property infringement. However, this method won’t make you be able to use your business name.

Can I Learn How To Change Etsy Username?

No, Etsy doesn’t allow users to create a new username. You’ll have to create a new account, which means you’ll have to set up a new store. Note that you can’t use your store’s previous name.

What Is Etsy Username vs. Shop Name?

Your username is the unique name of your Etsy account. You use it to log into your account. It’s not directly associated with your shop and doesn’t impact your visibility or brand. 

Others can see it on your public profile. It’s also in your personal page URL.

What Is Etsy Shop Name vs. Shop Owner Name?

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By Etsy’s standard, the shop owner’s name is your preferred name for your personal account. It’s different from your username, but you can choose to make it the same.

When you visit a shop, you can see it on the right side, below the cover image. Clicking on it will take you to the personal Etsy page of the Etsy seller.

How To Change Shop Owner Name on Etsy?

  1. Log into

  2. Go to Your account, then Account settings.

  3. Select edit profile in the About You section.

  4. Change or remove your preferred name.

  5. Select Save Changes.

The Bottom Line

Changing your Etsy shop name is simple, but you’ll have to consider the platform’s rules and the name’s impact on your business.

Hopefully, my guide has made it easier for you to understand how to change your Etsy shop name to one that can help your business grow.

With over 7.5 million Etsy sellers, you have to pay attention to every detail to remain competitive

Written by: Omar Deryan

Founder of OJ Digital Solutions

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