Poshmark is one of the best marketplaces to join if you’re interested in joining the world of online fashion resale.
Wondering how to sell on Poshmark and turn your closet into cash? You’ve come to the right place.
I wrote this guide to discuss selling on Poshmark. I’ll explain how to set up your account, create eye-catching listings that attract buyers, and start a Poshmark side hustle.
Let’s begin.
What Is Poshmark?
Poshmark is a thriving social commerce platform and resale marketplace where users can buy and sell new or gently used clothing, accessories, and home goods.
The social marketplace launched in 2011 and has grown exponentially since.
Poshmark has over 7.8 million active buyers in the US, Canada, and Australia.
Selling on Poshmark differs from selling clothes on Amazon or other popular ecommerce platforms.
For example, Poshmark has a more considerable emphasis on community and socializing. It’s a powerful place to connect with people who love the same brands as you.
Poshmark has a strong presence in the online fashion resale market. It combines specific aspects of social media with ecommerce, creating a unique and interactive shopping experience.
Users can perform these social commerce-centric activities on Poshmark.
Follow other users.
Like and comment on listings.
Share items with followers.
Join Poshmark parties.
Another distinctive feature of Poshmark is the user-friendly mobile app that makes it easy for users to accomplish these tasks on their mobile devices.
Snap pictures of their items
Create listings.
Engage with the community.
Posh Stories let sellers share behind-the-scenes content and promote their listings through short video clips.
Poshmark sellers primarily offer these fashion products on Poshmark.
T-shirts
Shorts and pants
Leggings
Tank tops
Athletic shorts
Blouses
Mini-dresses and skirts
Bikinis
Sneakers
Sandals
Other footwear
Fashion accessories
How Does Poshmark Work for Sellers?
How does selling on Poshmark work?
If you plan on selling on Poshmark, you must understand these critical aspects of the marketplace.
Social Interaction
Poshmark’s focus on building a solid community differentiates it from other online marketplaces like Amazon, Etsy, and eBay.
Poshmark buyers can follow one another, share listings, and attend virtual events in the app. Learn how to leverage these aspects to increase your visibility and engagement.
These social aspects can help you gain more exposure while creating a sense of trust and camaraderie among users.
Mobile App Experience
Taking a mobile-first approach when learning how to sell stuff on Poshmark is best. The Poshmark app is the center of the whole shopping experience.
The Poshmark app provides a seamless process for buyers and sellers. You should study the app to be a successful Poshmark seller.
Learn how to upload photos, create listings, and communicate with potential buyers or sellers directly from your smartphone.
The app also features personalized recommendations according to user preferences, making it easier for buyers to discover new items matching their tastes.
Listing Items
You sell on Poshmark by creating listings for your items. These listings include photos, detailed listing descriptions, and prices.
I encourage you to provide accurate information and be transparent about the item’s condition to ensure a positive experience for the buyer. Doing so prevents issues with buyers and Poshmark itself.
Offers and Negotiations
You must become a master negotiator when learning how to sell items on Poshmark because the platform allows buyers to make counter-offers.
You must accept, counter, or decline the offer. Learning when to decline or accept is at your discretion. Set threshold prices and be firm. Your business’s profitability depends on your decisiveness.
Secure Transactions
Poshmark helps provide a secure and reliable payment gateway for buyers and sellers.
To enjoy payment protection, payments must happen on the platform itself. I don’t recommend taking payments outside the app to avoid bogus buyers.
Do not transact, take payments, or send money outside the app.
Shipping and Returns
Poshmark has a reasonably simple shipping process. It provides sellers with prepaid shipping labels, eliminating the need to calculate shipping costs or deal with complex logistics.
Returns on the app are also easy. Buyers have three days to inspect their purchases and report any issues. Poshmark considers the sale final if there is no reported issue after three days.
Why You Should Sell on Poshmark
Before learning how to sell things on Poshmark, you must understand why you should sell on the resale marketplace.
Here are some compelling benefits when selling on Poshmark.
User-friendly Interface
The Poshmark app has a seamless and user-friendly experience for Poshmark sellers and buyers.
You can quickly list products, set a listing price, interact with other users, and purchase items. With the intuitive interface, sellers can effortlessly capture pictures and write detailed descriptions directly on their devices.
The quick and straightforward process makes it accessible even if you’re a new seller. It’s no wonder users open Poshmark 7 to 8 times daily.
Fantastic Visual Branding
Besides an intuitive user experience, the Poshmark app has excellent visual branding, making it great for selling clothes and other fashion items.
Getting on a visually appealing app lets Poshmark sellers increase their chances of getting more sales.
Efficient Purchasing and Shipping
Poshmark streamlines purchasing and shipping for sellers. You automatically get a shipping label in your email address when you receive an order.
You must print the label, attach it to the parcel, and send it for shipment. This hassle-free approach saves time and ensures a smooth experience for both the buyer and the seller.
Hassle-free Return Process
Poshmark moderates return requests for its sellers.
A huge difference between Poshmark and other platforms is eBay, Etsy, and Facebook Marketplace don’t do returns particularly well. Poshmark’s return process gives it an advantage.
Poshmark’s hassle-free return process provides buyers better protection when buying things on the marketplace.
Buyers must provide photographic evidence to justify their return requests to reduce unnecessary returns and maintain a fair environment for the sellers.
Tax Management
Dealing with taxes is often stressful for self-employed individuals and small business owners. Poshmark eliminates this burden by handling all tax remittance requirements on your marketplace purchases.
Poshmark collects and pays the sales tax on your purchases, letting Poshmark sellers focus on growing their businesses. You don’t have to worry about complex tax implications.
How To Sell on Poshmark Step by Step.
Wondering how to start a Poshmark business?
I’ll teach you how to become a Poshmark seller.
Set Up Your Poshmark Account.
Your Poshmark selling journey starts with learning how to set up a Poshmark account.
Go to the Poshmark website or download the Poshmark smartphone app on the Apple App Store or Google Play Store.
Sign up for a Poshmark account. You can set up a new login and password or connect using your Google or Facebook credentials.
Poshmark prompts you to select three brands you enjoy shopping from after signing up. This prompt helps the platform match you with sellers offering products from your specified brands.
Poshmark will curate a list of profiles to follow automatically according to your choices.
Customizing your Poshmark Closet (your profile on the platform) is an excellent way to make it more appealing and engaging.
Here are some things you can do to personalize your profile.
Provide personal details to make people see your authenticity.
Upload a candid profile picture showing your personality.
Add a link to your website if you have one to increase your legitimacy.
Add a brief bio telling people who you are and what you love
After setting up your Poshmark Closet, you can create your first listing on the platform.
Decide What To Sell.
After learning how to start a Poshmark account, decide what products to sell online.
Deciding on the right products lets you maintain a cohesive and attractive Poshmark Closet and ensure you cater to your target audience.
Evaluating your wardrobe and identifying items you no longer wear or need is an excellent starting point. Look for clothing, shoes, and accessories still in style and good condition. Remember, gently used or new items are more likely to sell and fetch higher prices.
Items from popular and best-selling brands are also more likely to sell quickly on Poshmark.
Research the platform to see which brands are trending and focus on offering items from them.
Understand your target audience and niche. Decide whether to focus on high-end designer items, affordable everyday wear, or a specific category like vintage or activewear.
Take High-quality Pictures.
Capturing the attention of buyers starts with high-quality, professional images.
You don’t need to hire professional photographers to take excellent photos of your listings.
Many great smartphone cameras can make your products look amazing.
To enhance the quality of this and other images, follow these tips:
Take pictures of the actual item (Use close-ups when necessary).
Opt for a simple and uncluttered background.
Use the Poshmark app to adjust brightness, contrast, vibrance, and sharpness.
Get a friend to model your product for you if possible.
Well-lit pictures work best. Take photos in natural light for better color and contrast.
Apply Poshmark filters for added appeal and familiar styling.
Crop images to remove unnecessary details.
The cover photo is crucial because it’s the first image customers see. Choose the best picture you have when selecting your cover image.
You can upload up to 16 photos and 1 video to your Poshmark listings, including the cover image. Maximize this number by showing your item from multiple angles to give buyers a comprehensive view.
Include close-ups of details like zippers, pockets, and any damage or imperfections to avoid returns.
To effectively learn how to sell clothes on Poshmark, look at some excellent fashion photography examples.
Search Pinterest or other fashion websites for poses, angles, and pegs you can follow.
Add a Compelling Title and Description.
Great Poshmark listings attract interested buyers with compelling titles and product descriptions.
The first thing to write is a listing title. Poshmark provides 50 characters for the title, allowing you to include these essential details.
Brand and item name
Color and style
Size (dimensions or fit)
Item condition (New With Tags or New Without Tags, use acronyms NWT or NWOT)
If you’re selling a second-hand clothing item, indicate it on the title if you have enough space. Add it to your product description if you don’t.
An informative title helps shoppers learn more about your product. Consider it a best practice to follow when selling things on Poshmark.
Write descriptions offering these details.
Country of origin
Care instructions
Materials or fabrics
Providing as many details as possible on your listing descriptions can make a massive difference to your results.
Set Your Pricing.
When pricing things you sell on Poshmark, be as competitive as possible. Looking for your item’s original price and offer a better deal.
To keep your pricing competitive and fair, search original listings to find the Manufacturer’s Suggested Retail Price (MSRP).
Set a price close to or lower than MSRP. However, ensure you still have enough profit margin after considering selling fees, shipping supplies, and shipping costs.
If you don’t want to set lower prices, consider providing freebies, great packaging, or bundles.
Send Orders to Your Customers.
Upon selling an item, Poshmark sends you a confirmation email containing a free pre-addressed shipping label. Print it, attach it to your package, and arrange delivery.
Poshmark utilizes two-day USPS priority shipping, so take advantage of free priority mail envelopes from your local post office.
Ensure your items are clean before packaging. Don’t sell anything with stains and potentially ruin your reputation.
Consider including extras to delight your customer. Write a thank you note, give freebies like stickers, or make custom packaging that stands out.
You can also feature your social media handles for future updates. Add your social media links and handles to a simple card or stamp or print them on your packaging.
Receive Payments.
Once the item reaches the customer and they confirm receipt on the Poshmark app, your earnings become available in your account.
You can choose between receiving a check, setting up direct deposit, or using your earnings for Poshmark purchases.
Tips To Sell More on Poshmark
Learning how to make a sale on Poshmark means going beyond the basic starting steps.
There are over 5 million sellers actively marketing on Poshmark, meaning you must do your best to stand out.
Here are some tips to help you sell more on Poshmark.
Offer Discounted Shipping.
Top Poshmark sellers offered discounted shipping (or even free shipping at times). Discounted or free shipping makes your listings more appealing to potential customers.
You can lower the shipping fee on individual items or create a promotion for your entire Closet. Bundle deals are another option, combining multiple items to encourage more buyers and save on shipping costs.
Consider the reduced shipping fee when calculating your profits to ensure you still make a reasonable profit when shipping items.
Quickly Respond To Comments.
To learn how to sell on Poshmark fast, provide fast responses to comments.
Promptly addressing comments helps maintain a positive image and build trust with buyers.
Timely responses to inquiries and customer concerns demonstrate your professionalism and commitment to customer satisfaction.
When you quickly answer questions, you help potential buyers decide quickly, leading to more sales.
Providing exceptional customer service encourages positive reviews and repeat business, letting you build a more successful Poshmark store in the long run.
Attend Poshmark Parties.
An essential Poshmark tip for beginners is to attend Posh Parties.
These virtual events within the Poshmark app offer a fun and interactive way to showcase your items and connect with potential buyers.
Posh Parties are often themed events focusing on specific brands, styles, or trends, attracting users with similar interests.
Participating in Posh Parties increases visibility for your Closet and lets you engage with the Poshmark community.
These Parties can lead to new followers, shares, and more sales.
Here are tips to maximize your presence at Posh Parties.
Ensure you have a well-organized and visually appealing Closet. Update item descriptions, photos, and prices to ensure your listings are ready for the spotlight.
List items that align with the party’s theme to capture attendees’ interest and increase the chances of selling.
Share, like, and comment on other participants’ listings to increase engagement and gain visibility for your Closet.
Share your most popular or in-demand items during the party to maximize exposure and attract potential buyers.
Use Posh Parties to connect with other sellers you can cross-promote and partner with on Poshmark and other platforms.
Follow, share, and engage with users to grow your network and gain more followers.
Send Offers to Likers.
Poshmark lets users “like” items that interest them. As a seller, you can send special offers like discounts and shipping suggestions to these likers.
Sending offers to likers incentivizes them to purchase your items by giving them a sense of urgency and exclusivity. Experiment with your offers to determine which gets the most responses.
Select a listing from your Poshmark Closet.
Tap Offer/Price Drop on your listing page.
Choose Offer to Likers (Private).
Lower your price by at least 10% and select a shipping discount.
Tap Publish, and Poshmark will send an offer to your likers.
Utilize this feature to boost sales and encourage engagement from potential buyers.
Create Quality Packaging.
After making a sale, you must print the prepaid mailing label and package your item.
Receiving an item carelessly thrown into a large box can be disappointing, so it helps to put care and thought into your packaging.
Investing in attractive packaging significantly enhances the customer experience and makes your brand memorable among buyers if they want to purchase again through Poshmark.
Custom packaging helps justify a higher listing price, letting you make more money off your sales. Put effort into your packaging to create a positive impression and keep customers returning for more.
You can even add a challenge or call to action on your packaging, asking people to take a video or photo of their unboxing experience, upload it on their social channels, tag your account, and use specific hashtags.
Incentivize this call to action by reposting their content and occasionally picking winners who can receive a discount or gift from you.
Search Engine Optimize Your Listings
Search engine optimization (SEO) means optimizing your descriptions and titles to appear at the top (or near the top) of the first page of search results. Poshmark has an algorithm that ranks results according to the keywords you target.
Most shoppers on these platforms search for a specific category of items, and using the right keywords ensures your listing appears when it’s a good match.
Include the brand and style name in your title, and avoid abbreviations, emojis, or vague descriptions like “nice shorts.”
Proper keyword usage helps your Poshmark listings appear in Google search results. For example, if someone searches for “Coach Bellini flats” and your title matches, your listing could appear in Google search results.
SEO takes time. Don’t expect to appear on the first page after one day.
Poshmark Selling Fees
Poshmark fees are simple, making it easy for sellers to understand their earnings.
How much does Poshmark take as part of their Seller Fee Policy?
For sales under $15, Poshmark charges a flat commission of $2.95. You retain the rest.
For $15 or more sales, you keep 80% of the sale, and Poshmark’s commission is 20%.
Once the buyer receives your item, the earnings from your sale become available. You can spend these earnings within the app or withdraw your extra money as cash anytime.
Poshmark handles the financial transaction (including credit card fees), provides a prepaid, pre-addressed shipping label, and acts as your customer support team for sales.
Unlike some ecommerce platforms that charge sellers recurring memberships or store maintenance fees, Poshmark lets you list and sell items without monthly costs.
This cost-effective approach makes Poshmark a highly accessible platform for new sellers. By eliminating monthly fees, Poshmark helps sellers maximize their profits.
Frequently Asked Questions (FAQs)
How Much Can I Earn From Poshmark?
How much you can earn from Poshmark depends on these factors.
Quality and desirability of your items
Your unique value proposition
Your pricing strategy
Listing presentation
Your customer service
Marketing efforts
Your profits depend on how you price your items. Check the difference between the selling price, Poshmark fees, and other expenses, like packaging materials.
Since Poshmark charges a flat commission of $2.95 for sales under $15 and a 20% commission for sales over $15, ensure your profit margins account for those fees.
Your earnings on Poshmark also rely on your ability to source in-demand items at low costs.
Ultimately, you will earn more if you put more effort into optimizing your listings, engaging with customers, and promoting your Poshmark Closet.
You can turn your Poshmark side hustle into a thriving business with dedication and the right strategies.
Is Poshmark Worth It?
It depends on your goals, the time and effort you’re willing to invest, and your expectations for returns.
Poshmark is a user-friendly platform with several advantages, including no monthly subscription fees, easy listing processes, and a supportive community of buyers and sellers.
However, like any business venture, success on Poshmark requires dedication and strategic planning.
Focusing on sourcing in-demand items, creating appealing listings, and engaging with potential customers, lets you maximize earnings on Poshmark.
Poshmark is best for those who want to earn extra cash while decluttering their closets. However, you can turn Poshmark selling into a full-time job.
Selling on Poshmark can be worth it if you invest time and effort into building and promoting your closet.
With a clear strategy and consistent commitment, many sellers find Poshmark a lucrative and enjoyable ecommerce platform.
Who Pays for Shipping on Poshmark?
The buyer is responsible for paying shipping costs on Poshmark.
Nonetheless, you can provide free or discounted shipping when listing your items.
You also have the option to offer discounted or free shipping to buyers, either as a promotion or through the Offer to Likers feature, which deducts the shipping discount from your earnings.
Poshmark occasionally runs promotions that cover a portion of the shipping fee, benefiting buyers and sellers.
Here are Poshmark’s shipping fees.
$4.99 for orders $25 and above
$6.99 for all other orders.
The default prepaid shipping label accommodates packages up to 2 lbs. If your package exceeds this weight, upgrade your shipping label to cover the additional weight.
Is It Hard To Sell on Poshmark?
Is it hard, or is it easy to sell on Poshmark? Poshmark’s ease of use is one of its most significant selling points.
Setting up an account on Poshmark is easy compared to other ecommerce platforms. For instance, if you plan to sell on Walmart Marketplace, the application is much more tedious.
Poshmark is also more accessible than setting up an online store on Shopify or WooCommerce and selling there.
Selling on Poshmark isn’t hard, but being a successful seller is another matter.
If you’re willing to invest time and effort into creating eye-catching listings and engaging with the community, you are more likely to succeed.
You must work to convince people to buy your products.
Follow these best practices to get more seamless sales on your Poshmark store.
Sell products people already want.
Show high-quality photos of your items.
Write detailed and accurate descriptions.
Price your items competitively.
Engage with potential buyers by promptly responding to comments and questions.
Share your listings and other sellers’ listings to boost your reach.
Establishing a solid customer base may take some time, but persistence and dedication can lead to a profitable and rewarding Poshmark business.
How Much Does It Cost To Sell on Poshmark?
There are no fixed costs to sell on Poshmark. The only cost you incur when selling on the platform is the required commission.
However, consider these costs when marketing your Poshmark Closet
Paid ads
Subscriptions to marketing tools for email marketing or social media management
Fees you might pay to creatives like graphic designers and photographers
How Do I Buy Items on Poshmark?
Wondering how to use Poshmark as a buyer? It’s straightforward.
Here’s how to buy items on the platform.
Create an account.
Sign up for a Poshmark account using your email address, or connect with your Google or Facebook account.
Customize your feed.
Choose your preferred brands, styles, and sizes to help Poshmark curate a personalized feed tailored to your interests.
Browse and search.
Explore your feed or use the search function to find specific items, brands, or styles you like.
Like items.
When you find items you like, “like” them to save them for later or receive notifications of price drops and special offers from the seller.
Ask questions.
Comment on the listing if you have questions or need more information about an item. The seller will usually respond promptly to help you make an informed decision.
Make an offer.
If you’re interested in an item but want to negotiate the price, submit an offer to the seller. They can either accept, counter, or decline your offer.
Purchase the item.
Once you’re ready to buy, click the Buy Now button and enter your payment and shipping information. Poshmark securely processes the transaction, and the seller will ship your item.
Receive your item.
After the item arrives, scrutinize it to ensure it matches the description and meets your expectations. If you have no issues with the item, accept it in the Poshmark app to release payment to the seller.
The Bottom Line
I hope my guide helped you understand how to start selling on Poshmark for beginners.
If you want to declutter your closet and earn extra cash, Poshmark offers an accessible and enjoyable way to achieve your goals.
If you want to sell clothes but don’t think Poshmark suits you, consider selling on Etsy or eBay. Compare the two platforms before deciding.
