Amazon Choice Vs Best Seller: Which One Is Best For You?

amazon choice vs best seller

Omar Founder of OJ Digital Solutions

Table of Contents

Amazon is a huge online retailer, and it can be hard to know which product to choose from their vast selection.

Sometimes you see two products with very similar titles, but one is labeled “Amazon Choice” and the other is labeled “Best Seller.”

So, what’s the difference: Amazon choice vs Best seller? And which one should you choose?

In this article, I will break down the differences between Amazon Choice and Best Seller products, and help you decide which one is best for you!

What Does Amazon’s Choice Mean?

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Amazon’s Choice is a badge of honor that Amazon gives to products that they believe are high-quality and well-priced.

Amazon’s algorithm looks at a variety of factors to decide which products deserve the “Amazon’s Choice” label, including reviews, price, shipping speed, and more.

So, if you see a product labeled as Amazon’s Choice, you can be sure that it is a quality product that has been recommended by Amazon.

Amazon’s Choice Badge – What It Is Really Based Upon?

As I have mentioned, the Amazon’s Choice tag is a valuable indication that a product is high-quality and well-priced.

But what exactly goes into Amazon’s algorithm?

I took a closer look at some of the products that have been labeled as Amazon’s Choice to try and figure out what factors they have in common.

One thing you should note is that “Amazon’s Choice” is keyword-dependent. That means that the badge will only be given to products that match a certain search term.

For example, if a buyer searches for “Bluetooth speaker,” Amazon’s Choice Bluetooth speakers will be different from Amazon’s Choice Bluetooth headphones.

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This is because when people are looking for Bluetooth speakers, they are going to type in that specific keyword.

When your product shows up and more and more people click on it, Amazon’s algorithm will take notice.

Your product will then show up more often for those same keyword searches, and eventually, it will be given the Amazon’s Choice badge.

Here are some of the factors that are important to Amazon’s Choice:

  • High customer ratings: The product must have high customer ratings to be given the Amazon’s Choice badge.
  • Relevant keywords: The product must match a certain specific keyword in order for it to be given the Amazon’s Choice badge.
  • Lots of reviews: The product must have a large number of reviews in order to be given the Amazon’s Choice badge.
  • Low return rate: You must have a proven record of meeting customer expectations in order for your product to be given the Amazon’s Choice badge.
  • Fast shipping times: The product must be available for immediate shipping in order to be given the Amazon’s Choice badge.
  • Prime eligibility: The product must be eligible for Amazon Prime in order to be given the Amazon’s Choice badge.
  • Top seller: The product must be a top seller in its category in order to be eligible for the Amazon’s Choice badge.

What Does Amazon Best Seller Mean?

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The Amazon Best Seller label is given to products that are, you guessed it, best sellers on Amazon.

Unlike the Amazon’s Choice badge, the Amazon Best Seller badge is not determined by Amazon’s algorithm.

Instead, the best seller list is determined by recent and historical sales data. The products that have sold the most in a certain time period are given the Amazon Best Seller badge.

The Amazon Best Seller badge is a valuable indication that a product is selling well.

If you see a product with the Amazon Best Seller badge, you can be sure that it is popular with customers and is selling well.

However, you should also keep in mind that the best seller list is determined by sales data, not by customer ratings.

So, a product could be a best-seller even if it has low customer ratings.

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Source: zonguru.com

Amazon Best Seller Badge – What Is It Really Based Upon?

Every item on Amazon has a number given to it called the Best Seller Rank (BSR). The following factors are used to determine the BSR for a specific product:

  • Recent sales data
  • Data on past sales

Each product on Amazon has an updated version of this number every hour. The rank is improved by a lower BSR. The Best Seller badge is given to sellers who rank among the top 100 Best Seller Ranks.

Here are some additional contributing factors to getting the coveted Best Seller badge on Amazon:

  • Optimized listing: The product must have a well-optimized listing with high-quality images, specific keyword-rich titles, and bullet points that highlight the key features of the product.
  • High customer ratings: The product must have high customer ratings in order to be given the Amazon Best Seller badge. There should also be positive reviews from verified purchasers.
  • High-Quality Images: The product must have high-quality images that show the product in use. The images should be clear and should show the product from different angles.
  • Prime eligible: The product must be eligible for Amazon Prime in order to be given the Amazon Best Seller badge.

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Source: pixelfy.me

  • Advertising methods: You must use effective advertising methods to promote your product. This includes using Amazon Sponsored Products and Amazon Advertising.
  • Coupons and promotions: Coupons and promotions can help to increase sales and get the Amazon Best Seller badge.

Do These Help With More Sales?

The simple answer is yes, having the Amazon Best Seller badge or Amazon’s Choice badge can help increase sales.

The badges give customers a quick way to see which products are popular and selling well. This can help to increase click-through rates and conversion rates.

However, it is important to keep in mind that the badges are not the only factor that determines whether or not a product will be successful.

There are many other factors that come into play, such as pricing, shipping times, customer service, and more.

Make sure to take all of these factors into account when selling on Amazon.

Difference Between Amazon’s Choice And Best Seller

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The main difference between Amazon’s Choice and the Amazon Best Seller badge is that the Amazon Best Seller badge is determined by overall sales data or how many units you sell, while the Amazon’s Choice badge is determined by Amazon’s algorithm.

The Amazon Best Seller badge is given to products that are selling best on Amazon, while the Amazon’s Choice badge is given to products that are recommended by Amazon.

Best Seller – Pros And Cons

Pros

  • The Amazon Best Seller badge is determined by sales data, so it is a valuable indication of what customers want.
  • The badge can help increase sales and click-through rates.
  • Best Seller is simpler and easier to understand than Amazon’s Choice.
  • In contrast to Amazon’s Choice, keeping the Best Seller badge depends entirely on your skills, not just luck.
  • Bestseller does not take into account the search term used to find it, meaning it will show up for products that are not even related to what the customer is looking for.

Cons

  • You need to have enough sales in order to get the Amazon Best Seller badge.
  • Best sellers are limited to only 100 for each department.

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Amazon’s Choice – Pros And Cons

Pros

  • The Amazon’s Choice badge can help increase sales and click-through rates.
  • The badge is determined by Amazon’s algorithm, so it is a valuable indication of what customers want.

Cons

  • Not all products are eligible for the Amazon’s Choice badge.
  • The algorithm is constantly changing, so it is difficult to keep up with the latest changes.
  • The algorithm takes into account the search term used to find it, meaning it will only show up for products that are related to what the customer is looking for.

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How To Get Amazon Choice Badge?

There is no one-size-fits-all answer to this question, as the requirements for getting the Amazon’s Choice badge vary depending on the category.

However, there are some general tips that can help you get the badge:

Target the right keywords:

Keywords are the foundation of any Amazon optimization strategy.

If you want to get the Amazon’s Choice badge, you need to make sure that your product is targeting the right keywords.

The best way to do this is to use a keyword research tool or hire an Amazon SEO expert.

Optimize your product listing:

Your product listing is one of the most important factors that determines whether or not you get the Amazon’s Choice badge.

Make sure to include all of the relevant keywords in your title and description, and use high-quality images. You can also hire an Amazon copywriter to help you optimize your listing.

Get positive reviews:

Reviews are another important factor that determines whether or not you get the Amazon’s Choice badge.

Make sure to encourage customers to leave reviews, and respond quickly to any negative reviews.

The best way to get good reviews is to offer quality products and excellent customer service.

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Ensure your product is available:

If your product is not available to ship immediately, you will not be able to get the Amazon’s Choice badge.

Make sure to keep your inventory levels up so that you can always meet customer demand.

Avoid having your items go out of stock, as this will damage your chances of getting the badge.

Minimize customer returns:

Customer returns can negatively impact your chances of getting the Amazon’s Choice badge.

Make sure to have a return policy that is customer-friendly, and do your best to minimize returns by offering quality products.

How To Get Amazon Best Seller Badge

There are a few things you can do to increase your chances of getting the Amazon Best Seller tag:

Choose the right product category:

There can only be 100 Best Sellers in each product category, so it is important to choose a category that has low market competition in this e-commerce industry.

For example, if you are selling books, you will have a better chance of getting the badge if you choose a niche category such as cookbooks or history books.

The best way to choose the right category is to use a keyword research tool. You can also look at the Best Seller lists for inspiration.

Optimize your product listing:

Your product listing is one of the most important factors that determines whether or not you get the Amazon Best Seller tag.

Make sure to include all of the relevant keywords in your title and description, and use high-quality images. Optimized listings increase your chances of being seen by potential customers, which can lead to more sales.

Take advantage of Amazon’s advertising program:

Amazon’s advertising program, Amazon Marketing Services (AMS), can help you increase your visibility and sales.

AMS allows you to create ad campaigns that target potential customers who are searching for products like yours. This can help you get the Amazon Best Seller badge by increasing your sales.

Choose Amazon FBA:

If you are selling physical products, you can increase your chances of getting the Amazon Best Seller badge by choosing Amazon FBA. FBA stands for “Fulfillment by Amazon” and it is a program that allows you to store your products in Amazon’s warehouses.

This can help you deliver items as quickly and smoothly as possible, which can lead to more sales and a higher chance of getting the badge.

Offer promotions:

Promotions can help you increase your sales which brings you a step closer to getting the Amazon Best Seller tag. Try offering discounts or coupons to encourage customers to buy your product.

You can also offer incentives for customers to encourage them to buy more and leave reviews. Just make sure that your promotions are customer-friendly and compliant with Amazon’s policies.

FAQ – Frequently Asked Questions

What Does Sponsored Mean On Amazon?

Sponsored products are those that are promoted by sellers in order to increase their chances of being seen and purchased by potential customers.

Sponsored products appear at the top of search results, on product detail pages, and on other places on Amazon.

Sellers pay for these ads, and they can be targeted to specific customers based on their search history and other factors. Sponsored products can help sellers increase their sales and visibility on Amazon.

Should I Buy The Best Seller On Amazon?

Yes, buying a product that has a Best Seller badge on Amazon is a good idea. The reason for this is that products with this badge have been verified by Amazon as being popular among customers.

This means that you are more likely to be satisfied with your purchase, and the product is less likely to be out of stock. In addition, products with the Best Seller badge often have lower return rates, so you can feel confident that you are making a good purchase.

Can We Trust Amazon’s Choice?

Yes, you can trust Amazon’s Choice badge when you’re looking for high-quality products. This badge is given to products that are highly rated by customers, and have positive reviews.

In addition, Amazon’s Choice products often come from well-known and trusted brands.

So, when you see the Amazon’s Choice badge, you can be confident that you’re looking at a product that is worth your money.

What Are The Chances Of Getting The Amazon Best Seller Badge?

The chances of getting the Amazon Best Seller badge depend on a number of factors, including the popularity of your product, the number of sales you make, and whether you are using Amazon FBA or not.

If you are selling a popular product and making a lot of sales, then your chances of getting the badge are very good. However, if you are not using Amazon FBA or your product is not very popular, then your chances of getting the badge are lower.

Can I Get The Amazon Best Seller Badge If My Product Is Not Popular?

No, you cannot get the Amazon Best Seller badge if your product is not popular. In order to get the badge, your product must be popular among customers and have positive reviews.

If your product is not popular, then you can try to increase its popularity by using Amazon marketing tools and strategies.

You can also try to get more customer reviews.

Getting the Amazon Best Seller badge is not easy, but it is possible if you have a popular product and use effective marketing strategies.

Bottom Line – Which One is Best?

So, which one is best for your Amazon business: Amazon Best Seller vs Amazon Choice? The answer depends on what you are looking for.

As an Amazon seller, if you want a badge that shows you’re a best seller, then you’ll need to have a popular product and make a lot of sales.

However, if you’re looking to get the Amazon’s Choice badge, then you’ll need a product that is highly rated by customers and has positive reviews.

In the end, it all comes down to what you want and what your goals are.

Either way, these badges allow customers to be confident that they are getting a product that is worth their money.

Thanks for reading! I hope this guide has been helpful.

Have any other questions? Feel free to ask me in the comments below! And be sure to check out my other blog posts for more great information.

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