The 14 Best Amazon Seller Tools in 2023 (Ranked & Reviewed)

With Helium 10, you have an FBA tool kit for Product Research, Keyword Research, Amazon Listing Optimization, Operations, Analytics, Marketing, and Finance.

Basically, Helium 10 combines the best Amazon seller tools you need into one platform.

If you're interested in diving deeper, you can read my full Helium 10 review article and discover why it's one of the best software for amazon sellers.

Features 

Here are Helium 10's most famous Amazon tools.

Product Research Tool (Aka Black Box)

Black Box helps you find high-demand, low-competition products in every category under the sun. Using smart filters, this product research tool can help you uncover lucrative product opportunities with great online sales potential.

Keyword Research Tools (Aka Magnet and Cerebro)

The Amazon seller tool also has Magnet, an Amazon keyword research tool boasting the biggest database of actionable Amazon-related search terms and relevant keywords.

All you need to do is enter your "seed" keyword, choose which Amazon marketplace you want to search, click "Get Keywords", and Magnet instantly retrieves a comprehensive list of related terms.

Cerebro on the other hand is an Amazon reverse ASIN look-up tool.

In simple terms, it helps you steal your competitors' keywords to improve your own listing ranking. Just pop your top competitors in the software, and it will extract all of their keywords for you. Then from there, you can export these keywords to Helium10's listing optimization tool.

Listing Optimization

My agency has produced over 10000 Amazon listings using Helium 10's amazon listing software tool.

Optimizing your listing is crucial to maximize SEO potential , boost conversion rate and sales.

To ensure your listing is optimal, you need to:

1. Ensure that each part of the listing (Title, bullet points, product description, and back-end keywords) respects Amazon's character and byte limits

2. Write a benefit-oriented copy that drives conversions

3. Integrate short and long tail keywords naturally in your product listing.

Helium10 listing optimization tools cover all of these 3 areas and more.

If you are not a native speaker or don't have time/money to write your listing, they recently introduced a new Listing Builder Ai feature that helps you write your title, description, and bullet points while including keywords.

Cons

As an all-in-one Amazon seller's tool, you might find it overwhelming at first. Understand that you don't have to use all the features right away.

Try to master one or two tools at a time.

Pricing

Helium 10's pricing is as follows:

• Starter - $39 a month
• Platinum - $99 a month
• Diamond - $249 a month

They have very competitive pricing compared to other Amazon selling tools.

Features 

Here are Sellerise's most popular Amazon tools for sellers:

Analytics and Insights

Deep insights and analytics help you track and improve your Amazon business sales and growth.

Keyword Research and Tracking Tool

There's a basic keyword tracking system in Sellerise that lets you monitor things like monthly search volume, trends, and difficulty of Amazon keywords.

Review Management

Sellerise lets you send review request emails and manages all your reviews in one place. You can also use this tool to download reviews to use for promotional materials like sales pages, emails, graphics, and so on.

Cons

Sellerise has been reported to have a complicated user experience, which causes some people to give up on using the platform.

Pricing

Here are Sellerise's pricing plans.

• Starter – $19.99 a month
• Growing – $39.99 a month
• Advanced – $99.99 a month
• Pro-Seller – $299.99 a month

Features 

Here are Sellerboard's best tools for Amazon FBA.

Analytics and Reporting

This comprehensive tool is designed to provide near real-time tracking information on all your Amazon sales such as total sales, per-product sales figures, trends, conversion rates, and more.

Mail Campaigns and Reimbursements

Sellerboard gives you access to tools for following up on mail campaigns and reimbursements for lost and damaged stock, optimizing PPC, and getting listing change alerts.

Cons

Sellerboard is cheap but it's also quite limited in its individual capabilities.

Pricing

Here are Sellerboard's pricing plans.

• Standard – $19 a month
• Professional – $29 a month
• Business – $39 a month
• Enterprise – $79 a month

Features 

Here are Jungle Scout's most popular features:

Supplier Database

With its Supplier Database feature, Jungle Scout lets you quickly locate a suitable manufacturer for the product you want to sell.

You can spy on your competitors by adding their ASINs to the tool and finding out the names of their suppliers.

Product Research Tools

Using a combination of advanced search filters + extensive product database, you can find product ideas that match your specific search criteria in seconds. You can sort by country, categories, estimated sales, sales rank, revenue, and more.

They also have a built-in fee profitability calculator to help you estimate how much you can potentially earn from a product.

Their category trend tool lets you analyze the overall performance of a specific category over time, so you can identify which category is worth investing in.

Accurate and Deep Data Analytics

Jungle Scout gives you accurate data to help you make the best decisions in taking your Amazon FBA business to greater heights. It has one of the best Amazon analytics tools for sellers.

You can check data like monthly search volume, PPC bids, ranking difficulty, search trends, and more.

Cons

Like Helium 10, Jungle Scout will be overwhelming at first. I also find that its research tools aren't as effective as Helium 10. But the free plan gives you a chance to try it out and see what you think.

Pricing

Here are Jungle Scout's pricing plans.

• Basic - $49 a month
• Suite - $69 a month
• Professional - $129 a month

Features 

Here are ZonGuru's top features.

Listing Optimization

Its Amazon seller keyword research tool gives you a truckload of useful data, including how much revenue one keyword generates, your own monthly sales data and search volume, and where to put your best keywords and images to boost online sales.

They recently released an integration with ChatGPT-4 to auto-generate or rewrite your product listings using that data.

Product Research Tools

ZonGuru's product database allows you to search for products based on various criteria such as category, sales rank, price, and more. You can, therefore, identify potential product opportunities by analyzing market trends and competition.

Customer Engagement Tools

Zongury is one of the few Amazon seller tools that have an email automation software. (aka Email Automator).

It allows you to create and schedule automated email campaigns to engage with customers at various stages of the purchasing process. You can set up customized email sequences for order confirmations, shipping notifications, product follow-ups, review requests, and more.

They also have a review monitoring tool (aka Review Automator) that helps you set up automated emails to request feedback and reviews from customers.

Cons

The pricing plans on ZonGuru are quite limited. Moreover, the options of features aren't quite as many nor as robust as the other Amazon seller tools above.

The product sourcing feature is only limited to Alibaba suppliers.

Pricing

Here are ZonGuru's pricing plans.

• Researcher – $39 a month
• Seller – $49 a month

You can also get the Keywords on Fire tool as a standalone too for $19 a month. The Chrome extension is another paid standalone at $9 a month.

Features 

Here are SellerApp's features.

Profit Checker

The Amazon profit dashboard has been said to help users get an increase of up to 54% in overall sales.

It provides you with key business and analyze sales data and metrics, making it one of the best market intelligence tools too.

By combining product intelligence with insightful analytics, these Amazon seller reporting tools give you precious data to help you make decisions within seconds.

Keyword Ranking Tracker

If Amazon FBA sellers want to track keywords and rankings, they can use SellerApp's extensive keyword ranking tracker.

It's one of the free tools you enjoy with this software that gives great insight and information on rankings and searches on Amazon.

There are also free searches available, which makes it a good option if you need a free Amazon keyword tool.

Amazon PPC Tool

SellerApp has a great PPC campaign monitoring and planning tool. You can use it to find high-value and low-cost PPC keywords and run efficient Amazon PPC campaigns.

Cons

Overall, SellerApp is user-friendly, but some more advanced tools have a steep learning curve.

The pricing for the paid plans is also on the higher side for its capabilities and the number of products you can track. If you want to offer several products, SellerApp will get a little expensive.

Pricing

Here are SellerApp's pricing plans. 

• Free
• Pro Lite – $49 a month
• Professional – $99 a month

Features 

Here are AMZ Scout's top features:

Amazon Fees Calculator

AMZ Scout is a great Amazon seller app if you want to forecast Amazon fees as it has a fees calculator to help you see how much net profit you'll make. That way, you'll be able to check profit margins better when selling.

Keyword Research Tools

AMZ Scout's keyword research tools are a good starting point. Among other software tools in this niche, it's not as extensive, but it gives you all the basic information.

Online Courses and Resources

This tool is one of all the tools made for Amazon Sellers that provides a learning platform with Amazon experts. The instructors are others who have experienced great success levels as Amazon sellers themselves.

Cons

The Amazon seller app is also on the more expensive side considering the services and features you get out of it.

Pricing

Here are AMZ Scout's pricing plans. 

• Monthly – $49 a month
• Annual – $379 a year
• Lifetime – $1,599.99

ManagebyStats software suite comes with Seller Tools, SellerMail, Advertising Manager, Catapult, and Product Finder.

These tools help you boost your product ranking, track your profits, or find the best product to sell today.

Features 

Here are ManagebyStats' features.

Profit Dashboard and Trends

This Amazon Seller app lets you track and review your profit across time periods and spot trends in your sales ranking, forecasts, and performance.

You can also track other important analytics like conversion rates, refund rates, advertising costs, and more.

Customer Database

With ManagebyStats, you also see analytics about your customers and their activities.

You can track Customer Count, Repeat Buyer percent, Geo-Analytics, Order History, and download reports in multiple formats, including Repeat Buyers by Brand, product groups or ASIN(s).

Review Request Automation

There's a review request automation that helps you get more Amazon reviews so you improve your social proof.

Cons

The massive data insights can cause information overload. You'll enjoy it if you love data, but it will overwhelm you if you don't.

Pricing

Here are ManagebyStats' pricing plans. 

• Starter – $15 a month
• Lite – $19 a month
• Pro– $59.97 a month
• Enterprise – $149.97 a month

Features 

Here are Perpetua's features. 

In-Depth E-commerce Data

Perpetua's deep analytics help strengthen your paid ad campaigns like never before. They connect with business intelligence that improves your return on ad spend so you maximize sales and your profit margins.

Amazon Marketing Cloud

Perpetua's marketing cloud creates insights available only to its users. This allows you to understand the full impact of your advertising.

Video Ads Manager

With Perpetua, you can also create and run high-converting video ads for your Amazon store.

Cons

While completely robust and helpful when trying to improve and streamline business processes, especially around marketing and advertising, Perpetua is on the more expensive side of the spectrum.

Pricing

Here are Perpetua's pricing plans. 

• Starter – $250 a month
• Growth – $550 a month
• Pro – $550/% ad spend managed in Perpetua
• Enterprise – Custom pricing

Company founders, Nathan Hirsch and Connor Gillivan were high volume sellers on Amazon for 6 years and then founded and scaled FreeUp.net to 8 figures before it was acquired in 2019.

With EcomBalance, all of your bookkeeping worries are taken care of.

If you want to take bookkeeping off of your plate and better understand your numbers each month, we recommend checking out EcomBalance.

Features 

Here are EcomBalance's features.

Integrations to Other Accounting Tools

They link all of your sales channels, bank accounts, credit cards, and payment processors to Quickbooks Online or Xero.

Monthly Bookkeeping for eCommerce Businesses

Manage all of the monthly bookkeeping work so you get your financial statements on-time by the 15th of each month.

Cons

It can be quite expensive to get someone to manage your books if you're more comfortable with doing it yourself.

Pricing

Here are EcomBalance's pricing plans. 

• 6 Figures – $399 a month
• 7 Figures– $599 a month
• 8 Figures– $799 a month

Sellbrite is a cloud-based management solution for small and mid-size companies.

This software features tools that you can use for order and product management, channel analytics, and inventory control.

Through its simple interface, Sellbrite provides automation or simplifies your listings, preventing overselling, and optimizing fulfillment.

Features 

Here are Sellbrite's features.

Listings Publisher

Publish your listings from an easy-to-use platform with guides, templates, and indicators that help you optimize your listings for search and visibility.

Order Fulfillment

There's an order fulfillment platform that helps Amazon sellers control and review all of their store's fulfillment activities from one clean and easy-to-understand platform.

Cons

Sellbrite's plans depend on the number of orders, so your plan price could go up fast depending on how many orders you fulfill.

The pre-order cost goes up to roughly $1-2 per order, which is quite a high variable cost to maintain, especially if you're selling low-profit margin products.

Pricing

Here are Sellbrite pricing plans. 

• Free
• Pro 100 – $29 a month
• Pro 500 – $79 a month
• Pro 2k – $169 a month

Seller Labs lets you manage all facets of your retail channel in one customizable platform.

This software empowers Amazon sellers and online retailers in four key areas: monitoring business performance, carrying out competitor research, taking control of customer communication, and optimizing your ad campaigns.

Through visual reports, you get instant insight into your revenue, fees, profits, and more.

Features 

Here are Seller Labs' features.

PPC Management

Seller Labs is one of the best Amazon seller tools for PPC management. You can manage your Amazon ads on Seller Labs and get meaningful insights on PPC ads performance.

Competitor Research

Amazon sellers and online stores can also use this tool to both manage inventory and perform competitor research. That way, you can find out means and ways to make your Amazon business and listings stand out.

Business Analytics

As one of the most in-depth and well-designed software tools for Amazon selling, this tool will provide relevant and real-time business analytics to help Amazon sellers better track their listings' performance.

Cons

Seller Labs has some features that could use a refresh or update.

Pricing

Here are Seller Labs' pricing plans. 

• Up to $50k Sales – $49 a month
• Up to $250k Sales – $99 a month
• Up to $1M Sales– $149 a month
• More than $1M Sales – $299 a month

SellerLegend is a software for Amazon FBA sellers designed to help them manage and analyze their Amazon Central Seller data using just one platform.

Features 

Here are Seller Legend's features. 

Insights and Data

Through the Amazon seller software, you can access fully customizable dashboards and track your sales, profit, inventory, and more.

Inventory Management

Seller Legend is also an inventory management tool that makes fulfillment and inventory easier.

The seller tool acts as an extension of your seller central account and adds other features like product research, forecasting, and other valuable insights.

Campaign Management

Seller Legend also has PPC campaign management software tools that help you track, measure, and improve your paid ads. This seller tool integrates all the above features with your paid campaigns.

Cons

Most Amazon seller tools that act as inventory management software have a better user interface and experience than this option.

Pricing

Here are Seller Legend's pricing plans. 

• Starter – $49.99 a month
• Advanced – $59.99 a month
• Professional – $69.99 a month
• Enterprise – $99.99 a month

This Amazon seller tool has two key features: its Feedback Request System and Review Management. These free tools will give you the power to automatically send review request emails and invoices.

AMZFinder also works great in helping you monitor reviews, so you can easily contact customers who have given negative feedback.

Features 

Here are AMZFinder's top features.

Monitor ASINs

Monitor an Amazon Standard Identification Number or ASINs, so you don't miss out on review opportunities. You'll have to determine the ASINs you wish to monitor freely.

Request for Review

When you have product orders, the system will automatically catch the order and send out review request emails to your customers so you have more chances of getting a testimonial or review.

Cons

For a tool that only focuses on review management, it can be a bit pricey.

Pricing

Here are AMZFinder's pricing plans. 

• Starter – $29.99 a month
• Basic – $34.99 a month
• Pro – $39.99 a month
• Enterprise – $54.99 a month