High-quality product photos are essential when listing products on Etsy. Attractive, well-photographed images help show your items in the best light (pun intended).
However, quality isn’t the only aspect of Etsy product photos you should consider.
You should also know the ideal Etsy listing photo size. If you don’t know, you’ve come to the right place.
I created this guide to discuss everything you need to know about Etsy listing photo size. I will also provide tips for making the best possible Etsy photos.
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Here are the Etsy listing photo size requirements.
The shortest side of the image should be 2000 pixels wide, with a resolution of 72 pixels per inch.
Listing images should have a maximum file size of 1 MB. A listing image with a larger file size may not fully upload, especially on slow internet connections.
Etsy recommends a size of 500 x 500 pixels for shop icons.
Your shop icon will appear as the most prominent branding on your page if you don’t upload a shop banner or mini-banner, moving your listings further up the page.
1 – Log in to your Etsy.com account.
2 – Click on Shop Manager.
3 – Click the “pencil” icon beside your store name.
4 – Click the “camera” icon on the bottom-right corner of your shop icon.
5 – Choose a file by clicking it.
6 – Click Choose once you’ve chosen a file.
Your Etsy shop icon is one of the first things potential customers will see when they visit your store. Therefore, you must upload a high-quality shop icon that reflects your branding.
Follow these tips to create an excellent shop icon.
Your shop icon design should be simple and easy to identify. Avoid using too many colors or intricate patterns and confusing potential customers.
Use familiar images that convey your branding.
If you sell handmade jewelry, use a high-quality image of a gemstone or jewelry piece as your shop icon.
Avoid using stock images that other people have already likely used.
Instead, create an original picture to help you stand out from the competition.
Once you have settled on a shop icon design, stick with it.
Branding consistency is critical, and using the same icon across all platforms helps create a cohesive look for your business.
Etsy recommends a profile picture dimension of 500 x 500 pixels.
Profile photos are essential because they distinguish you from other sellers.
1 – Log in to your Etsy account.
2 – Go to the Account settings page.
3 – Click Public profile.
4 – Choose the file you want as your profile photo from your computer.
5 – Click Save Changes to set your profile photo.
Your profile photo helps build trust and credibility with potential customers, so ensure you upload a high-quality one.
Follow these tips when uploading a profile photo to your Etsy store.
- Upload a high-quality image. Your photo should be high-resolution and clearly show your face.
- Use a close-up. A close-up photo is more personal and intimate, helping create a deeper connection with potential customers.
- Smile. Smiling in your Etsy profile photo shows you’re a welcoming shop owner.
- Take advantage of natural lighting. Use natural light when taking your photo to create a softer, more flattering look.
- Be yourself. You want potential customers to know who you are, so ensure your profile image accurately represents your authentic self.
Etsy recommends a dimension of 170 x 100 pixels for team logos.
Team logos allow interaction with other sellers. Think of it as a network or community that enables you to grow with other ecommerce sellers.
A distinctive team logo can determine the quality of your support network.
Etsy’s minimum suggested size for your mini-shop banner is 1200 x 160 pixels. However, the platform recommends a dimension of 1600 x 213 pixels.
Etsy’s minimum size requirement for your big shop banner is 1200 x 300 pixels. However, the platform recommends a dimension of 1600 x 400 pixels.
The order banner for your Etsy shop must be at least 760 x 100 pixels.
Etsy order receipt banners are identical to mini shop banners. The only difference is that the order receipt banner is explicitly for order receipts and packing slips. It doesn’t appear on the Etsy website.
Your Etsy shop’s carousel banner should have a resolution of 1200 x 300 pixels.
Etsy Plus members can purchase Etsy carousel banners.
You can now add four more images than you would typically be able to, helping buyers understand your products through different perspectives. You can link these banners to various products and categories.
A collage banner’s recommended image file resolution depends on the number of images.
- The minimum required size for two images is 600 x 300 pixels.
- The minimum required size for three images is 400 x 300 pixels.
- The minimum required size for four images is 300 x 300 pixels.
Like the carousel banner, Esty collage banners are only available to Etsy plus subscribers. They provide customers with two to four more images to view.
This option is appropriate if you sell unique and complex products that require additional images for an explanation.
The thumbnail image size should be 570 x 456 pixels.
Image thumbnails are the images customers see when they visit your shop’s home page and other website locations.
Correctly sized thumbnail images ensure consistent branding.
There will be times when Etsy sellers must perform fine-tuning adjustments to create the best possible Etsy photo.
You can use free web-based tools, Photoshop, or other software to resize, edit, or convert images.
Decreasing the size of an Etsy image won’t lower the resolution, but increasing its size can reduce the resolution and cause pixelation.
Uploaded images on Etsy may have decreased sharpness due to image file compression. Etsy compresses files to improve page performance.
Follow these tips to upload optimal listing images.
- Use high-quality images.
- Upload sharp and clear photos.
- Use natural lighting.
- Crop images to focus on the product.
- Use consistent photo editing. (ex., use the same filter)
- Avoid using stock photos.
- Take photos of each product from different angles.
- Use a mix of close-up and wide-angle shots.
These best practices help you upload great listing images and entice people to buy from your store.
Etsy recommends using a landscape orientation (square image) for the main image in your listing.
Improve your customer’s browsing experience by using the same image orientation throughout your online store.
Landscape images or square photos fit nicely into the layout of an Etsy listing and can help to make your products stand out from the competition.
Here’s how to ensure you get high-quality images.
- Use a good camera. You don’t need an expensive DSLR camera, but cameras of mid-range smartphones probably won’t cut it either. Look for a smartphone with a high-quality camera if you can’t afford a professional-quality DSLR.
- Use natural lighting. Take pictures outside or near a window for the best lighting, and avoid using flash.
- Edit your photos. Crop and adjust the brightness or contrast of your photos to make them look more professional.
- Take several photos. It’s always better to have too many pictures than not enough. Take photos from various angles and distances to show your products from different perspectives.
Here are some ways to resize an Etsy image.
- Use a free web-based tool. Many free online tools allow you to upload and resize photos.
- Use Photoshop. You can use Photoshop’s Image Size function to resize photos if you have access to the software.
- Use your preferred software. You can use your preferred photo editing software to crop, edit, or resize Etsy images.
Yes, Etsy compresses images to improve page performance. This compression can sometimes result in photos losing sharpness.
You can prevent a reduction in sharpness by uploading high-resolution, professional-quality photos.
Ensure your images follow Etsy’s recommended dimensions and file size.
Follow these tips to take the best possible Etsy photos.
- Ensure the photo is clear and in focus.
- Use natural light when taking an Etsy cover photo.
- Edit your listing photos to make them more vivid.
- Ensure the listing image is an accurate representation of the product.
Considering Etsy photo size is crucial when taking listing photos.
Appropriately-sized images can significantly improve the overall look of your listing and help you to attract more buyers.
Don’t be afraid to experiment with different photo image files and shop icon designs to find the best ones for your business.
Follow the tips I outlined in my guide, and you can be sure that your product photos will come out looking amazing.
However, high-quality photos aren’t enough to drive traffic to your Etsy store. It will also help if you learn to promote your store.