Sellics Vs Helium 10: Which One Is Better For Amazon Sellers?

Sellics Vs Helium 10
Winner: Helium10

Omar Deryan Founder of OJ Digital Solutions

Table of Contents

When it comes to software solutions for e-Commerce, Sellics (now called Perpetua) and Helium 10 are two of the most popular Amazon Seller Tools around. 

Focused on providing the needs of Amazon sellers, these software suites specialize in: 

  • Keyword research and keyword harvesting
  • Amazon PPC campaign management
  • Keyword tracking 
  • Amazon ranking optimizer
  • Improving advertising performance
  • Amazon listing optimization
  • Increasing recent sales velocity
  • Managing new reviews
  • Increasing overall profit

While some of their features overlap, there are two main differences between Sellics and Helium 10. 

So what is Helium 10 best known for? This is a product that is focused more on keyword research, organic ranking improvements, and listing optimization. Its keyword mining tools are very powerful and can save time if you know how to use them right.

Sellics, on the other hand, is more of a PPC tool that specializes in increasing Amazon PPC revenue.

This Amazon advertising automation software offers a hands-on management service that is not present in Helium 10.

Sellics has its array of Amazon PPC expert managers that can manage your PPC campaigns. This makes it a better choice if you are looking for a PPC manager that can handle your Amazon advertising.

Between the two software suites, which one is better for your business and has the right Amazon tools for your needs?

In this article, we’ll find out if Sellics or Helium 10 suits your needs better. We’ll cover the most important deciding factors in-depth. 

Features Comparison: Sellics Vs Helium10

Sellics Vs Helium10: Quick Comparison

General CostStarts at $29 for the Basic Features PlanStarts at $250/month (with free access to Perpetua eCommerce advertising software)
Which is easier to use?Helium10’s dashboard is fairly straightforward. The tools are easy to understand and use.The dashboard of Sellics is clean and also fairly straightforward. The tools are also easy to use.
Which is better for beginners? Helium10 is much better for beginners, especially aspiring Amazon FBA sellers who want to have a good start on keyword research, product research, and listing optimization.Sellics is better for those who already have experience in running Amazon stores, since it is more inclined towards PPC advertisers.
Which requires less maintenance?Helium10’s tools are automatically updated and uploaded to the cloud, so not much maintenance is required.Sellics’ tools are also automatically updated and uploaded to the cloud.  Not much maintenance is required for both tools.
Which has better support?Helium10 support is top-notch. They have a much-better FAQ and Knowledge Base section.Sellics support is goodTheir Knowledge Base would be better if they update the information provided.
Which is more customizable?Helium10 offers more versatility in its use and is not limited only to keyword research or listing optimization. It can also be used for running “search find buy” Amazon campaigns to boost sales during launch.Sellics is more customizable for those who are into selling analytics, review management, and inventory management for Amazon.
What did users say?Helium10 is the definitive tool for AMZN Sellers. We have been using this tool for some days and, even if we still cannot afford the complete package for more than a month, we have witnessed the actual MIRACLES Helium 10 can do to Amazon Listing if used properly. – Damian, AMZN Seller


Over $7m a month on Amazon. Do you want to know my Secret Weapon? Helium10! It has been a key tool in my utility belt and helps my clients boost their conversions to ROCKSTAR STATUS” – Karyn Thomas, founder of
A powerful advertising management tool. Sellics platform truly feels like a “plug-and-play” PPC tool.— Mo Bekdache, owner & Amazon seller, Dingbats notebooks paper and stationery products


I’d say the best aspect of Sellics (aside from the many features and functionality) is that the addition of different Amazon marketplaces doesn’t cost more money. That was what sold me, as other platforms had marketplace limits or additional costs associated with each one. With Sellics, you can add any marketplaces you use (that they support, which is all but the newest), and it is easy to toggle through the dashboards of each to get an idea of performance every day. – David Walsh, Marketing Coordinator
Are you ready?   Try Helium 10 For FreeTry Sellics for Free

Keyword Research

Finding relevant keywords is important if you want to improve your keyword rankings. As an Amazon seller, researching new keywords to use for your listings is essential for your success.

That being said, Amazon tools that focus on discovering new keywords are essential in any Amazon business.

Both Sellics and Helium10 have good keyword harvesting tools that you can use to discover relevant keywords with ease. 

Let us discuss them below:

Sonar by Sellics

Sonar is the main keyword harvesting tool for Sellics. Just like the Sellics Benchmarker, this is a free tool that you can use even if you don’t have a subscription.

What I love about this product is its ease of use. You just have to enter the Keyword or ASIN (Amazon Standard Identification Number) of the product that you want to research.


Sellics will return all the relevant keywords to your original “seed keyword”, as well as their search volume.

The Frequent Keywords section contains the keywords that are often used by other sellers in their own listings. This will give you more ideas on what KWs to target when you make your own product content.

sellics image

There is also a section called Relevant Products. Here, you will find thumbnails of products that are relevant to your seed keyword. Clicking on each thumbnail will allow you to harvest the keywords that are related to the products.

The Sonar Tool is easy to use and can be accessed by anyone for free. All you have to do is visit the Sonar Amazon Keyword Tool page.

Magnet by Helium 10

Magnet is the primary keyword mining tool of Helium 10. This tool will help increase your keyword rankings by finding high-volume, relevant keywords

Amazon sellers can use this not only for organic rankings. It can also be used to deep-mine keywords for Amazon advertising as well.

To use this tool, all you need to do is enter your keyword on the search bar. The tool will then output a keyword search summary containing important metrics such as search volume, magnet IQ score, total keyword distribution, and so much more.

Magnet Screenshot

What I love about this tool is its ability to filter your keywords depending on certain criteria. 

You can filter using Magnet IQ score, word count, search volume, competing products, and phrases contained.

Magnet IQ Score

The Magnet tool will also show a list of all the related keywords along with search volume trends, number of sponsored ASINs, number of competing products targeting the keywords, and so much more.

I love the ability of this tool to create in-depth reports that dig deep inside Amazon’s database. You can also easily export all of your filtered results with just a click of a button.

In my opinion, the Helium 10 Magnet is superior compared to Sellics’ Sonar when it comes to researching keywords.

Cerebro by Helium 10

When I hear the word “Cerebro”, the first thing that comes into my mind is the huge machine used by Professor X (in the movie X-men) to locate any hidden mutant or human. And frankly, this Cerebro tool by Helium 10 does pretty much the same thing.

Cerebro locates and discovers all the top-performing keywords of any product in Amazon. It is a fairly powerful tool to find any hidden keywords your competitors might be hiding.

To use this tool, all you need to do is enter the product identifier (such as ASIN) of a product in the search bar. Cerebro will dig deep inside Amazon’s database and return all the keywords this product is ranking for.

Cerebro Screenshot

So what’s the purpose of this tool, you say? It allows you to spy on your competitors and uncover the keywords that they are using. Once you find out these keywords, you can optimize your own listings using these high-performing keywords.

The great thing about Cerebro is that you can enter up to 10 product identifiers at once. It makes Reverse ASIN so much easier. Only tools like Cerebro that offer multi-product search can perform this special function.

Mispellinator by Helium 10

Have you ever misspelled a word while searching on Amazon? Believe it or not, this happens quite a lot. And a lot of traffic comes from words that are misspelled.

This is why Mispellinator is a handy tool that you can use to find these keyword variations.


To use the tool, all you have to do is enter the words and phrases that you want to check. 

After entering your seed keyword, Mispellinator will try to find all possible misspelled variations.

misspelled variations

Mispellinator will then return a list of the misspellings that are often used by people when searching. The popularity of these misspelled words is also included in the output. This will help you decide if targeting a misspelled word is worth it or not.

Comparative Analysis

Both Helium 10 and Sellics have great tools for researching keywords. Sellics features Sonar while Helium 10 has Magnet, Cerebro, and Mispellinator

The simplicity and ease of use of Sellics’ Sonar tool is something I really enjoy. It’s straightforward and isn’t complicated to use because you have everything you need in one place. Sellics offers a great solution to deep mining keywords.

However, the extensive features and variety of the Helium 10 keyword tools are unbeatable. For example, the Mispellinator is a very handy tool that Sellics can’t possibly compete with.

In my opinion, you could squeeze a bit more performance from Helium 10 compared to what Sellics offers. If you want more versatility in deep mining keywords, what Sellics offers isn’t enough. Helium 10 is the clear winner in this category.

Keyword Rank Tracker

The ability to track keyword rankings is important as a seller on Amazon. You need to know where your current rankings are so you can prioritize KWs that matter. You must understand where the relevant traffic is from.

Having this knowledge will allow you to divide your efforts better.

Here are the keyword tracking tools offered by Helium 10 and Sellics:

Amazon Ranking Software By Sellics

Sellics Amazon Organic Rankings tool is easy to use. All you have to do is upload all the ASINs that you want to monitor on Sellics. Then you can add all the keywords that you want to track on this tool.

You can add the keywords manually by yourself (if you already have a list prepared). You can also use the Discover Keywords function to deep-mine KWs that you might have missed.

If you want to use ASIN instead of keywords, you can also do that by clicking on the ASIN option.

misspellinator tool

The tool will return the current ranking for your seed keyword as well as the other related KWs in your niche. The number is displayed beside the KW on the right side. You can now add these words to your list to track their rankings over time.

If you want to change the Amazon marketplaces that you want to track, you can simply click on the “flag” icon beside the search bar.

change amazon marketplace

The Sellics Organic Rankings tool is easy to use and doesn’t take very long to populate data. It is simple and straightforward, which is why I really like it. 

It does what it needs to do. However, its limited capacity is also a disadvantage for advanced users who want more info.

Keyword Tracker by Helium 10

The Keyword Tracker of Helium 10 is much more detailed when it comes to ranking information. It provides not only your current organic rankings, but your Sponsored Ad rankings as well.

If you are running an Amazon PPC campaign, this is a great feature to have.

After including your products in the software, you can add and track as many keywords as your current subscription allows. The default is around 2500 KWs, and you are probably not going to use all of that.

keyword tracker

You can also use filters to limit the results to certain keywords that you want to track. For example, if you want to track only keywords that include the word “best”, then simply type “best” on the filter search bar.

Essential information such as search volume, competing products, and ranking trends over time are also displayed. 

Comparative Analysis

Without a doubt, Helium 10 provides the better KW tracking tool. In my opinion, the Helium 10 Keyword Tracker offers a more complete package compared to its Sellics counterpart.

While Sellics’s tracking tool is easy to use and pretty much straightforward, it doesn’t offer the same depth.

Helium 10 goes above and beyond by also providing Sponsored Ad ranking and trends over time. If you want a more powerful tool for your KW tracking needs, Helium 10 has the better package all around.

Listing Optimizer

You need to optimize product listings if you want to ensure better Amazon conversion rates and improved organic rankings. 

Product listings that are well-optimized attract attention better and lead to higher organic sales. Both Sellics and Helium10 have listing optimizers that can get the job done. Let’s discuss them below:

Sellics Content Manager

The Sellics Listings Optimization tool gives you a complete overview of how well your content is optimized for Amazon.  

With this tool, you can quickly optimize your content in bulk as well as research or add new keywords.

Listing optimization tool

This tool gives you a guideline to follow when it comes to optimizing your product listings. It shows you:

  • If your product has an A+ Content
  • If the length of your product title is optimized
  • The number of bullet points that your listing has
  • The number of images your listing has
  • The length of your product listing’s description
  • If your product has a video
listing optimization tool 2

To optimized each product, you can start clicking on the Optimize button. This is located on the right-hand side. This will allow you to edit each element of your content, from your Title to the Product Description. 

In my opinion, this tool from Sellics does a great job of providing you with a checklist of what needs to be done. Directly optimizing your content from this tool also allows you to work faster and more efficiently.

Frankenstein By Helium 10

As its name implies, Frankenstein is a keyword processing tool that lets you create a unique “monster” keyword list. This is done by combining several different parts of commonly used phrases in your original KW list.

Using this tool is very simple. All you have to do is paste all of your seed keywords on the input panel and allow the tool to analyze your list. Frankenstein will then output all of the keywords that are frequently found in your original KW list.


You can control how your results would appear by clicking on the checklists at the lower part. You can remove duplicates, remove common words, remove single letters, and include word frequency count. 

The word frequency count is useful because it shows you which keywords are most commonly used in your niche. By utilizing this tool, you’ll be able to create a list of new unique words that you otherwise wouldn’t have found if you analyzed your list manually.

Once you have your list of unique KWs, you can now use them to optimize your Amazon listings.

Scribbles by Helium 10

Scribbles is one of the most powerful tools for optimizing product listings. It allows you to see the keywords you are optimizing for while you write your listings. And in my opinion, it is such a great feature and it makes optimizing your listings so much easier.

Scribbles tool

To use Scribbles, all you need to do is add the ASIN or URL of the product you want to optimize. After adding the keyword list to your input box, Scribbles will analyze the KW content for you.

Scribbles will then give you all the keywords and phrases that you need to optimize for your product listing. The actual content of your listing will be shown at the right side of the screen

helium10 scribbles

Using its recommendations, you can now start editing your listings. Keywords and phrases that you have added will be shown through color tagging. This makes it easier for Amazon sellers to determine which keywords have already been used.

Comparative Analysis

Sellics’ optimization tool is simple and it works. It shows you areas where you need to improve, and it gives you a checklist of what should be optimized. However, it pales in comparison to what Helium 10 has to offer.

Helium 10 has a more complete set of tools that allow you to easily optimize your listings. From keyword analysis to color tagging, Helium 10’s listing optimizers have more features compared to Sellics’. 

In my opinion, Helium 10 is the better choice if you are an advanced user who is looking for more features and functions.

Financial Advanced Analytics

The ability to calculate your campaign profitability is an essential part of being an Amazon seller. Net profit calculation is important because getting sales doesn’t always mean you are making money. You have to consider your Amazon fees and other expenditures as well.

This is where profit calculation comes in. Both Sellics and Helium 10 have their own unique tools for advanced financial analytics. Let’s see which one can track profits better below:

Profits by Sellics

Optimizing your selling strategy on AMZN starts with knowing your profit margins. Sellics Profits tool allows you to calculate your costs and gross sales to find out how you can improve your profit margins.

To use this tool, you need to integrate it with your Seller Central account. After connecting, the next thing that you should add is the cost of your products. This way, the Sellics tool can calculate your overall profit margin.

The profit dashboard shows lots of information such as total sales, Amazon fees and costs, number of orders, number of units sold, and profit margin average.

profits by sellics

You can easily change the Amazon marketplace as well as the currency if you are selling in a region outside the US. In my opinion, this feature is important for those sellers outside the United States.

What I love about this tool is its ability to calculate profits not only as a whole but also on a product level. By knowing which products have good profit margins and which ones don’t, you can refocus your efforts on the winning products instead of trying to salvage non-profitable ones.

Profits by Helium 10

The Profits tool by Helium 10 is another powerful tool that you can use to calculate profits on Amazon. Similar to Sellics, you need to connect your Seller Account and input your costs in order to accurately calculate your profit margins.

The profit dashboard shows the summary of store performance for the current day, the previous day, and the previous week. You can also create a custom date that you want to monitor if you want an extended view outside one week.

profits by helium10

The Profits tool by Helium 10 is more than just a profits calculation tool. It also shows you sales trends from the product SKUs that you have listed. Declining SKUs are listed on the left side, while Increasing SKUs are listed on the right.

profits tool helium10

One of the best features of this tool is the Bestsellers list. With this feature, you can quickly determine which among your products is generating the highest profits for you.

If you have thousands of SKUs listed in your store, this is a handy tool to have. It will allow you to easily pinpoint which products to focus your attention on.


Another useful feature of this tool is the Refunds section. Because it is broken down into individual products, you’ll easily get alerted on which products have the most refunds. This will allow you to assess your products and see what you can do to reduce the refund rates.

The versatility and overall powerful data analysis of this tool are what I love best about it. It is not simply a profit calculation tool for Amazon sellers. It also offers a lot of other data that is essential to any Amazon business.

Comparative Analysis

Both the Sellics and Helium 10 Profits Tools are great for Amazon sellers who want to calculate their profits accurately. They both provide simple instructional videos that even a beginner Amazon seller can understand.

However, when it comes to informational features, Helium 10 wins hands down. Their tool gives you not only an in-depth analysis of your Amazon business. It also shows you areas of improvement such as which products sell best and which ones get lots of refunds. 

Knowing this info, you can make better-informed decisions and actionable insights for your business.

Inventory Management

When it comes to selling on Amazon, making sure that your inventory is well-stocked (or not overstocked) is important. Getting out of stock will make you lose a lot of sales. Overstocking, on the other hand, will result in higher storage fees.

Let’s see what Sellics features when it comes to inventory management below:

Amazon Inventory Management By Sellics

Sellics offers a very competitive Amazon inventory management tool. Through this tool, you can automate ordering your inventories so you won’t go out of stock ever again. 

All you have to do is upload the lead time for each of the products that you want to monitor. Sellics will then automatically calculate the best reorder date for each product. The reorder date will depend on the sales velocity of your products.

amazon inventory management sellics

The Sellics Inventory tool will also keep an eye on your 90-day reorder pipeline. This will allow you to plan reorders accordingly and avoid running out of stocks.

Inventory Management by Helium 10

The Inventory Manager of Helium 10 needs to be connected to your Seller Central account before it can be used. Once connected, it allows advanced forecasting models using your sales and inventory data.

The data gathered by the inventory manager offers recommendations on when to reorder or transfer your products. By doing this, the inventory manager makes sure that your products will never go out of stock.

Inventory Management by Helium 10

The tool offers not only insights on how many days of supply you have left for each product. It also tells you how many units to reorder, how much the reorder costs, when to transfer your inventory, and so on.

Comparative Analysis

In my opinion, Helium 10 wins the inventory manager tool battle. There are so many features available in Helium 10 that make it a more powerful tool compared to Sellics.

With Helium 10, you can even create Purchase Orders, track suppliers, and update your local inventory. Its inventory manager covers the entire process of the supply chain. 

Through API integration, Helium 10 can even assist in the creation of Inbound Shipments that you can send over to Amazon. This is not available in Sellics’ tool.

PPC Ad Automation

So, are you interested in running automated campaigns for your PPC ads? Then you need an Amazon advertising automation software that can do the bidding for you.

When it comes to sponsored ads, having an automated PPC manager tool is crucial to your success. But which one between Helium10 and Sellics takes the cake? Let’s find out.

Adtomic By Helium 10

Successful sellers must have a premium advertising solution in order to compete in a marketplace as big as Amazon. Having tools that can maximize your ROAS (return on ad spend) while simplifying the process is a big advantage. 

The creation, management and optimization of campaigns is now easier with Helium10’s Adtomic. This is a standalone platform containing all the tools you need in order to elevate your Amazon PPC revenue. 


The dashboard of Adtomic is pretty straightforward. Here, you can see the summary of all your marketing campaigns. Changing the marketplace (US, UK, CA, etc) can be done through a drop-down menu.

You’ll see all the top 5 products based on expenditure on the dashboard screen. This will allow you to segment and prioritize the products with the highest return on ad spend.


In the dashboard, you can also see the campaigns with the Highest ACoS and Highest keyword spend.

The different types of campaigns (such as Auto or Manual) and (such as Broad, Phrase or Exact) are also color-coded for easier segmentation.

auto and manual campaigns

All of the important information can be accessed by clicking on the Campaigns button. Here, all of your active running PPC campaign names will be shown.

PPC campaigns

With Adtomic, it’s like you have a standalone PPC manager and platform to run your campaigns. You can set your keywords, daily budget, and bid algorithms to help you manage your bidding strategies.

image8 4

All-in-all, I can say that Adtomic is a powerful platform that will enable you to run your PPC marketing solutions to the fullest. 

However, you have to know what you are doing when you use this platform. You have to understand bidding strategies, keyword match types, and so on.

If you have a third-party PPC manager that will handle your Amazon advertising, then it’s a no-brainer. Adtomic will surely give you a competitive advantage.

Amazon Advertising By Sellics

Sellics’s PPC Manager is another powerful platform that you can use to manage your ad campaigns. Just like Helium 10 Adtomic, you have one dashboard that provides you with all the info you need to successfully manage your PPC ads.

Total sales, expenditure, profits, ACoS, and other stats are easily seen on the welcome dashboard.

image17 1

What I love about the platform’s interface is its filter options. You have the ability to accurately pinpoint the range of your data by carefully adjusting your filters.


Setting up the campaign is straightforward. Just choose the campaign type, add the campaign name, and adjust your budget. Bidding strategies, as well as automated adjustment options, are also accessible during the creation.

If you don’t want to let the campaign run indefinitely, you can set the campaign to end on a specific date. This is done by setting up the Start and End dates during the set up.

image24 1

One of my most favorite features is the ability to upload your target ACOS and apply it to all of your existing campaigns. Using this feature, you don’t have to manually edit one-by-one to change your ACOS values.


All-in-all, the Amazon Advertising by Sellics is a solid campaign management tool for sellers. It isn’t easy to run automated campaigns, especially as a beginner. But with its ease-of-use, I can say that this is one of the best campaign management tools for Amazon today.  

Benchmark By Sellics

The secret to an effective advertising performance is a properly-balanced structure of your ad account. Discovering the key areas of improvement is how you begin to improve your advertising efforts.

By analyzing important criteria for improvement, Benchmark can offer recommendations and best practices. You can then start to apply these changes to your ad accounts.

benchmark by sellics

Benchmark by Sellics gives you a score depending on how good your Sponsored Products, Brands, and Display ads are.

Ensuring that you have a strong performance on these ad formats is critical to your competitive survival. If you love having a monthly performance review of your store, then this is the tool for you.

benchmark tool by sellics

Based on how well you are performing versus the competition, you are also given a performance badge. 

  • Platinum – Top 10% of all Amazon Sellers
  • Gold – Top 20% of all Amazon Sellers
  • Silver – Top 50% of all Amazon Sellers
  • Bronze – Bottom 50% of all Amazon Sellers
image7 4

For me, this tool is great for analyzing critical areas of improvement for your Amazon advertising efforts. With this tool, it’s easy to discover your weaknesses and strengths. This will allow you to create a strategy that would lift your ad performance.

Comparative Analysis

Both Sellics and Helium 10 score very high in this category. Although Helium 10 is primarily a keyword and product research tool, it faired really well when it comes to advertising tools.

Sellics, however, offers a key component in advertising – which is discovering critical areas of improvement. With the Benchmark tool, Sellics offers a quick and efficient way to find your areas of strength and weaknesses.

Pricing Comparison

Price is an important aspect of any software suite, especially for beginners who are limited in their marketing budget. So which one among the two is a better buy? Let’s see what they have to offer below:

Helium 10’s Pricing Plan

Helium 10 offers 3 different pricing options. Each one is dedicated to a different audience and offers varying access to the entire suite.

The Starter Plan starts at $29/month and is the perfect training tool for beginners. If you want to dip your feet first before jumping into deep water, this is for you.

The Platinum Plan costs $84/month and offers a bit more flexibility when it comes to access to tools. I highly recommend it for medium-sized AMZN businesses who are ready to take the next step forward.

The Diamond Plan is reserved for advanced users and expert sellers who want to grow even bigger. It has the perfect tools for scaling up your business to its maximum potential. It starts at $209/month

All of the Helium10 Plans offer a 25% off discount if billed annually. This can save you a lot of money in the long run.

helium10 pricing

Sellics’ Pricing Structure

Pricing Sellics is kinda difficult because they also offer custom pricing for their Enterprise plan. However, here are their default pricing options for non-custom services. 

The Starter Plan is the cheapest option that starts at $250/month. It allows access to all of their tools but only has single marketplace access. It is recommended for those who spend up to $5000 monthly on ads.

The Growth Plan is the next cheapest option starting at $550/month. It allows access to all the features of the Starter Plan and has 2 marketplace access. It has a dedicated customer representative assigned to your account. It is recommended for those who spend up to $10000 monthly on ads.

Next is the Pro Plan which takes a percentage of your ad spend plus $550 a month. It allows access to all of the features of the Growth Plan and has unlimited marketplace access. With this plan, you have a more customized launch strategy as well as an onboarding plan. It is recommended for those who spend up to $200,000 on monthly ads.

Sellics also offers an Enterprise Plan which has a custom pricing and offers all of the features offered in the previous plans. This is the highest tier and offers more flexibility such as Amazon Marketing Cloud integration.

One thing to note is that eCommerce advertising solutions Perpetua and Sellics have joined forces. Thus, all plans offered by Sellics include access to Perpetua too.


Comparative Analysis

It’s a no-brainer that Helium10 offers the better “bang for the buck” software suite when it comes to price. Starting at $29/month for their cheapest option, you can start utilizing their services, although with limited access.

Helium10 is better suited for FBA Sellers. On the other hand, Sellics is more inclined to the advertiser who wants to boost their pay-per-click campaigns

If you are looking for a keyword or a product research tool, definitely go for Helium. If you are looking to have someone manage your pay-per-click campaigns, go for Sellics.

Helium10 Review

Helium 10 is what you need if you want an all-in-one solution for your e-commerce needs. The tools that it offers will help you manage your thriving business. 

Automating some of the important processes such as keyword and product research will free up your time so you can focus more on scaling your business. This is what Helium 10 is great at.

Helium 10 Features

Helium 10 is great for almost any task that you can think of. Here are the tools and services offered by Helium10.

  • Keyword Research
    • Cerebro
    • Magnet
    • Mispellinator
  • Product Research
    • Chrome Extension
    • Black Box
    • Trendster
    • Profitability Calculator
  • Listing Optimization
    • Frankenstein
    • Scribbles
    • Index Checker
    • Listing Optimizer
    • Listing Builder
  • Operations
    • Inventory Manager
    • Inventory Protector
    • Refund Genie
    • Alerts
    • Follow Up for Automating Marketing Emails 
  • Store Analytics
    • Profits
    • Market Tracker
    • Keyword Tracker
  • Marketing
    • Adtomic
    • Portals

Helium 10 has a bunch of different tools that are great for each one of these tasks. Their tools are powerful and very easy to use too. Even beginners will have an easy time using them.

helium10 screenshot

What I love about Helium 10 is the powerful tools that it offers for an affordable price. You don’t have to buy lots of different tools from different vendors. 

And you don’t need to log in to a dozen different apps anymore either. With Helium10, you’ll get access to almost every tool you need to grow your business.

Why Choose Helium 10?

Helium 10 offers some of the most powerful tools in the Amazon software space. As one of the biggest names in this industry, they have a solid reputation that they’ve built over the years.

Their keyword and product research tools are both top-notch. Their API integration with Amazon Seller Account is also flawless, allowing you to get accurate data every time. And to add, they also have great customer service that will answer your questions quickly. 

But what I really love about Helium10 is the massive knowledge database that they have. From blogs and video tutorials to hands-on instructional resources, you will never have a question left unanswered with Helium10.

If you are an Amazon FBA seller who is looking to scale up and automate your business process, this is the perfect tool for you. Affordable and powerful, it is hard to beat the value that Helium10 brings to the table.

Detailed Sellics Review

Sellics markets itself as another all-in-one solution for sellers on Amazon. And while it also has the tools to manage a thriving e-commerce business just like Helium10, it is more focused on accelerating your advertising efforts.

detailed sellics review

Sellics aims to make e-commerce advertising less complex. By combining ad automation with market-leading data, Sellics will help increase your sales and generate more profits for your business. 

With Sellics, you can automate your advertising campaigns so you can save time and scale your business’s potential.

Why Choose Sellics

If you are a seller who already owns an established e-commerce business on Amazon and you are looking for someone to manage and oversee your ad campaigns for you, then you should choose Sellics.

Unlike Helium10 which focuses on keyword and product research, Sellics focuses more on large-scale advertising optimization.

With Sellics, you have a dedicated platform that handles your ads and marketing for you. If you are a big advertiser who spends thousands of dollars a month on PPC marketing, Sellics might be the better option for you.

Sellics Features

Sellics offers a combination of selling and advertising tools to help get the job done. Here are some of the services they offer:

  • Research Tools
    • Sellics Benchmarker
    • Amazon Keyword Tool
    • Product Finder by AMZ Scout
    • Amazon PPC Grader
    • Amazon Agencies Directory
  • Product Analyzer
  • Annual Benchmark Report
  • Ad Optimization Platform

With Sellics, you can choose your advertising goals and scale your marketing effortlessly to help skyrocket your growth. 

Sellics focuses more on managing pay-per-click advertising campaigns while offering helpful tools on the side.

Why Choose Sellics

If you are a seller who already owns an established e-commerce business on Amazon and you are looking for someone to manage and oversee your ad campaigns for you, then you should choose Sellics.

Unlike Helium10 which focuses on keyword and product research, Sellics focuses more on large-scale advertising optimization.

With Sellics, you have a dedicated platform that handles your ads and marketing for you. If you are a big advertiser who spends thousands of dollars a month on PPC marketing, Sellics might be the better option for you.

Sellics Vs Helium10 | Advantages & Disadvantages

Each one has its own strengths and weaknesses. To help you decide on what to use, here are the pros of cons of Sellics and Helium10:

Sellics Advantages

  • Great for managing beginner to enterprise pay-per-click campaigns
  • Easy to use
  • Combined with Perpetua, you’ll have more e-commerce advertising advantages

Sellics Disadvantages

  • Pricey
  • Not enough tools for keyword and product research
  • Limited tools for managing the needs of an FBA seller since it is more inclined to advertisers

Helium10 Advantages

  • Priced competitively
  • Beginner-friendly
  • Has A+ Customer Support
  • Massive video resources and dedicate forums
  • Complete set of powerful keyword and products research tools suited for the needs of an AMZN sellers

Helium10 Disadvantages

  • Not as inclined for enterprise advertisers compared to Sellics
  • Requires a bit of a learning curve to master the tools

Customer Service

Both Helium10 and Sellics are top-notch software suites that offer excellent support. They both have a chatbox that you can use to instantly connect to a customer service representative.

Both can be contacted via email for inquiries that aren’t quickly addressed by their messenger team. However, based on my experience, the Helium10 customer service team responds to messages faster compared to Sellics.

While both have their own massive data bank and knowledge base, Helium10 offers better answers and more solutions. Helium10 videos are of a much higher quality and have a higher definition for easier viewing.

Both have their own blogs where they communicate the latest news and trends within the Amazon seller space. All-in-all, I can say that they both have good customer service. Helium10 seems to respond faster to questions and queries though.

Sellics Vs Helium10 2022 | Which is Better?

I believe that both Helium10 and Sellics are solid tools for Amazon sellers. They both provide powerful tools and excellent services that any serious seller will benefit from.

However, Helium10 provides a much better value for money compared to Sellics. With all of the tools included in its subscription, it is hard to beat the value that Helium10 brings to the table.

Sellics is best for:

  • Huge advertisers who want to scale up their marketing efforts
  • Sellers who are looking for PPC campaigns automation
  • Those who want a simple-to-understand tool that can get the job done

Helium10 is best for:

  • Sellers who are looking for new products to test and sell
  • Those who are more into keyword and product research
  • Those who don’t mind taking the learning curve to master Helium10’s tools
  • People who want an affordable all-in-one solution that can cover a lot of ground and not just pay-per-click advertising

FAQs | Sellics Vs Helium10 Comparison

Is Helium a good brand?

This company is one of the most recognizable names in the field of AMZN software seller suites. It has built a strong reputation over the years and it is a trustworthy name in the industry.

How is Helium10 Different from Sellics?

While both software suites offer similar tools and services, Sellics is leaning more towards huge advertisers. Meanwhile, Helium10 is better for those who are into product research, product testing, discovering new keywords, and finding new products to sell.

Do I get a demo of the offers?

Yes, both Helium10 and Sellics offer a demo of the product before you make a commitment to buy. This allows you to test and see if the product is right for you.

When can I cancel my plan?

You can cancel your plan anytime. All you have to do is visit your account information and cancel your subscription from there. You can also contact the customer service of each company in case you need more help.

Conclusion | Helium 10 Vs Sellics 2023 | Which One You Should Buy? 

To conclude this Sellics vs Helium 10 review,  they are both amazing tools for Amazon sellers who are looking to scale up their business.

If you want to spend less on your business, having automated tools like Helium and Sellics is essential.

In my opinion, Helium10 is best for Amazon FBA sellers who are looking to do keyword and product research. Those who want to continuously discover new products to sell will benefit greatly from this tool.

If you are a big advertiser who is spending thousands of dollars a month on your ad campaigns, Sellics might be the better choice. With Sellics, you’ll have your own account manager checking on your account. 

And with Sellic’s new partnership with advertising giant Perpetua, their ad management tools just became better.

However, with the price of Helium10 compared to Sellics, it’s just unbeatable. Helium10 offers a “bang for the buck” solution to most Amazon seller problems.

I highly recommend trying the 7-day free trial of Helium10 so you can see if this product fits your needs.

Checking out the free trial will give you an idea about the power of Helium10. From here, you can make a much more informed decision if this is the kind of tool that you need for your business.

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