Looking to create a banner for your Etsy shop? You’ve come to the right place!
In this guide, I will walk you through the process of creating an eye-catching banner that will help promote your business. I’ll discuss some tips and tricks for designing an effective banner.
I will also provide you with some resources that will help get you started on how to make a banner for Etsy.
So what are you waiting for? Start crafting your perfect banner today!
Table of Contents
What Is an Etsy Banner?
Before we dive into the steps of making the perfect Etsy banner, let’s discuss what an Etsy banner is.
Your Etsy shop banner is the main image at the top of your shop’s homepage.
It acts as a visual representation of your brand identity and can help attract potential customers to browse and purchase from your shop.
Two standard sizes are available: Big Etsy banners stand out at the top of your storefront. They ought to be at least 1200 x 300 pixels and a maximum of 3360 x 840 pixels for optimal performance.
If you want your listings and shop icon to be the main focus, mini Etsy banners are ideal. A mini banner is 1200 x 160 pixels in size and doesn’t appear on mobile devices.
These Etsy banners will move your listings up the page when a desktop user views your shop’s home page.
Why Is Your Etsy Banner Important?
Your Etsy shop banner is important for many reasons. These include:
It Can Help Attract Customers
Your banner is a great opportunity to showcase some of your best products or highlight special promotions you may have.
An eye-catching design can attract customers and entice them to explore your shop further.
It Serves as Your First Impression
Your banner is often the first thing potential customers will see when they visit your shop.
Like your storefront in a physical shop stand, your custom banner helps set the tone for your Etsy shop and gives customers a taste of what they can expect.
It Adds Professionalism to Your Store
A well-designed, professional banner showcases that you take pride in your business and value presenting yourself in the best light possible.
It helps instill trust in potential customers and makes them more likely to purchase from your shop.
It Sets the Tone and Feel of Your Brand
Your customized banner helps establish your brand’s overall aesthetic and feel. Is it playful and colorful? Minimalist and modern?
This can attract customers who align with those aesthetics and possibly even inspire them to make a purchase.
Now that we’ve discussed the importance of your Etsy banner, let’s move on to how to actually make an Etsy banner!
How to Make a Banner for Etsy
Here are steps to create your Etsy banner:
Step One: Choose Your Design
First and foremost, determine the overall look and feel you want for your banner.
Are there specific colors or styles that align with your brand? Consider using fonts and design elements that match the aesthetic of your shop.
There are a few design options to consider when creating your banner while keeping Etsy’s image specifications in mind.
Come Up With a Mood Board
A mood board is a collection of fonts and other design elements that inspire your overall vision for the banner. This can help give you a starting point and guide the design process.
Gather inspiration from different Etsy store banners, websites, and design elements that align with the feel you want for your banner.
Choose Your Images
Select high-quality images that showcase your products or brand.
You can use stock photos, professional product photography, or even hand-drawn illustrations. Make sure they fit within an Etsy banner’s designated size and aspect ratio.
Include Your Shop Name or Logo
Make sure to display your shop’s name or logo prominently in the banner design.
This helps reinforce your brand and make it easily recognizable to potential customers.
Step Two: Create Your Banner
Once you understand the design elements you want to include, it’s time to combine them.
DIY Design
If you have some design experience, try creating your banner using a software. Use the free design tools available on the internet to create your banner easily.
These frequently include pre-made templates designed around Etsy’s suggested sizes, making it simple for you to make matching Etsy banners. Among these design resources are:
If you have prior graphic design experience, think about starting from scratch with these cutting-edge Etsy banner maker tools to create your banner:
Hire a Designer
If designing isn’t your strong suit, consider hiring a professional designer on sites like Fiverr (my favorite as it’s fast, affordable and easy) or Upwork to bring your vision to life.
Although it may cost a bit more, having a professionally designed banner can elevate your shop’s look and attract customers.
You can always find a freelance Etsy banner maker within the skillset and budget you’re looking for.
Utilize an Etsy Banner Template
Etsy also offers pre-made banner templates that you can customize to fit your brand.
Step Three: Make Any Necessary Adjustments
Once you have your banner designed, it’s a good idea to have someone else review it before you make it go live on your Etsy shop.
Ask for their feedback and see if there’s anything that could be improved or adjusted.
Step Four: Upload Your Banner to Etsy
Now it’s time to show off your beautiful new banner! Once you have the completed design, the uploading process comes next.
Follow these steps to upload your banner in just a few clicks.
Step 1: Select your profile icon on Etsy.
Step 2: Click “View profile” once you’ve chosen your profile.
Step 3: Click “Visit Your Shop”.
Step 4: Click “Edit shop”.
Step 5: To start uploading, click “+Banner”.
Step 6: Click “Done” once you have chosen the banner size you created.
Step 7: Your banner is found by clicking “Add photos” and choosing the image.
Step 8: Save your custom Etsy banner after adding it.
Tips for Creating Your Banner
When creating your banner, keep in mind the following tips:
Use High-Quality Image
High-quality images in your banner can give it a polished and professional look.
Avoid using blurry or pixelated pictures, as they can be distracting and take away from the overall design.
Instead, opt for clear, high-resolution images that showcase your products or brand.
Include Your Shop Name or Logo
Including your shop’s name or logo in the banner design helps reinforce your brand and make it easily recognizable to potential customers.
Make sure to place it prominently in the banner so that viewers know which shop they are looking at.
Be Creative
Stand out from the crowd and show off your unique style.
Try incorporating hand-drawn illustrations or playful fonts to make your banner visually interesting and memorable.
Keep It Simple
Too much clutter in your banner can overwhelm viewers and make it difficult for them to focus on the main message.
Try to stick to a limited color palette and only include essential information, such as your shop name and a few of your top products.
This will create a clean and organized look.
Consider Your Target Audience
Think about who your target audience is and what they may be interested in.
Is your shop geared towards a younger demographic? Try using trendy fonts or vibrant colors. Are you targeting a more mature audience? Opt for a sophisticated and elegant design.
By keeping your target audience in mind, you can create a banner that appeals to them and attracts potential customers.
Keep Branding in Mind
Your banner should align with the overall branding of your shop for a cohesive brand experience. This includes using the same colors, fonts, and design elements as your shop’s logo and website.
Consistency in branding helps create a cohesive and professional look for your shop.
Update Your Banner Regularly
Don’t let your banner become outdated or stale.
Consider updating it periodically, such as during the changing seasons or when introducing new products.
This will keep your shop looking fresh and showcase any recent changes to your brand.
Use Text Sparingly
While it may be tempting to include a lot of text in your Etsy shop banners, such as product descriptions or special offers, it can be overwhelming for viewers.
Instead, try to convey your message through visuals and use text sparingly.
This will create a more visually appealing design and make it easier for viewers to quickly grasp your banner’s main message.
With these tips in mind, you’ll be on your way to creating a stunning banner for your Etsy shop.
Frequently Asked Questions (FAQs)
Can I Create My Own Etsy Banner Templates?
Yes, you can create your own new Etsy banner templates.
Start by deciding on the size, correct dimensions, and layout of your banner, then gather high-quality images and incorporate your shop’s name or logo.
Don’t forget to keep your branding in mind as you create an Etsy banner. Consider your target audience when designing the template.
Finally, remember to update your banner regularly to keep it looking fresh.
What Should I Put On My Etsy Banner?
This ultimately depends on your shop and what you want to showcase.
Some ideas for what to include in your Etsy shop banner could be your shop name or logo, a few of your top products, special promotions or discounts, and visually appealing images.
Just remember to keep it simple and let your unique style shine through in your big banner and mini banners.
Also, consider what will appeal to your target audience and align with your overall branding.
What Makes a Good Etsy Banner?
A good Etsy shop banner is visually appealing, cohesive with your shop’s branding, and clearly conveys your shop’s message to potential customers.
It should also be regularly updated to keep it fresh and showcase any recent changes or new products.
Additionally, consider your target audience and what may appeal to them regarding the design and information included in the banner.
Overall, a good Etsy shop banner will help attract customers and effectively showcase your unique brand.
What Is the Best Software for Making Banners?
There is no “best” software for making banners, as it depends on personal preference and what works best for you.
Some popular options include Canva, Adobe Photoshop, and PicMonkey.
It may be helpful to research different banner design software options and try out a few to see which one works best for you.
Additionally, some Etsy sellers have had success using design templates from Creative Market.
At the end of the day, it’s important to find software that allows you to create a stunning and professional banner for your shop.
The Bottom Line
I hope this guide has given you some helpful tips on how to create Etsy banners.
Creating a banner for your Etsy shop can seem daunting, but with these tips and considerations in mind, you’ll be on your way to designing a stunning banner that showcases your brand and attracts potential customers.
Remember to keep it visually appealing, consistent with your branding, and targeted toward your audience.
Don’t forget to regularly update your banner to keep it fresh and showcase any recent changes to your shop.
Also, remember to promote your store for more sales.
