A Comprehensive Sellics Review For Aspiring Amazon Sellers

sellics review
My Verdict

Omar Deryan Founder of OJ Digital Solutions

Table of Contents

Selling on Amazon ain’t easy.

From doing the initial product research to improving your keyword ranking, the learning curve involved can be intimidating. 

This is especially true for newbies who are just starting on Amazon. 

Not everyone has the technical expertise to do keyword research, improve organic ranking, increase Amazon sales, maximize PPC performance, and handle campaign management all at once. 

With that being said, having optimization software that can lighten up your load can be extremely helpful for any aspiring seller.

Sellics is dubbed as an “all-in-one software solution” that promises to help Amazon sellers perform certain business-related tasks at a high level. By pulling information directly from Amazon, Sellics aims to help Amazon merchants create data-driven decisions to improve their business.

But does Sellics live up to the hype? Is it a great user tool for Amazon business owners, or does it promise more than what it can deliver? 

In this Sellics review, I’ll try to tackle the answers to the most common questions about this popular Amazon seller tool.

What I Like +What I D’ont Like –
Comprehensive and versatileNeeds to connect with your Amazon Seller Account to unlock its full potential
Has an inventory manager that is directly connected with Amazon Seller CentralCan sometimes take a while to load data
Great Review Manager featureA bit pricey compared to other software solutions

What is Sellics?

Sellics (now called Perpetua) is dubbed as a complete, all-in-one, and multi-purpose software tool for Amazon sellers

what is sllics

Known in the Amazon seller space as one of the best automation tools today, it aims to make business tasks easier for both newbies and experienced Amazon vendors.

Sellics offer different products and services such as:

  • Optimizing and automating PPC campaigns
  • PPC strategy and PPC software solutions
  • Amazon advertising automation
  • Relevant keyword research
  • Product research, niche analyzer, and product validation
  • Simple keyword ranking tracker
  • Sales and profit tracker
  • Listing optimization
  • Monitoring customer reviews via its Review Management feature
sellics services

Sellics combines the solution to many Amazon business problems in one, easy to access platform. 

  • For beginners: It can help get your business off the ground faster. 
  • For experienced sellers: It can help take your business to the next level through reliable Amazon automation.

With Sellics, you don’t have to do multiple subscriptions to a separate Amazon inventory management tool anymore. 

You don’t have to spend countless hours looking at your Amazon seller central to manage your business efficiently. It makes running your Amazon business so much easier.

Who Is It Best For?

In our opinion, Sellics is best for Amazon sellers and vendors who want to access multiple productivity tools in one place

As an Amazon seller, one of the most important assets that you have is time. 

Having the ability to maximize the use of your time through the help of a productivity tool can help push your business to the next level.

Since the data from Sellics is pulled directly from Amazon’s database, you can be confident that the information is always up-to-date.

Data is updated constantly every 5 minutes, giving you a fresh set of information every time you access it.

If you are a beginner who is just starting, Sellics is a great tool that can help put your business in the right direction. With the guidance of this productivity tool, you can make data-driven decisions and avoid making poor business judgments.

On the other hand, veteran sellers can also benefit from Sellics through its business automation capabilities. 

One of the biggest hurdles that sellers and vendors have is how to expand their business without affecting their workflow. 

As your business expands, more challenges also start to come into play. Automating the solution to these challenges is easier with the help of a tool such as Sellics.

Complete Sellics Review

The history of Sellics is rooted deep in analytics. 

The company initially started as a keyword ranking tool. It tracks relevant keywords, keyword suggestion, and keyword combinations that help improve Amazon keyword rankings.

Soon, the company started to grow and began to branch out to provide other very important features. 

Currently, it is now offering two options – a Seller Edition for Amazon sellers and a Vendor Edition for Amazon Vendors.

The Seller Edition of Sellics offers the following services such as:

  • Keyword Ranking Tool 
  • Sellics Sonar Tool
  • Amazon PPC
  • Managing Amazon Reviews
  • Current Inventory Management
  • Amazon Ranking Optimizer
  • Profit Management

If you are someone who is looking to spend less time managing your business, Sellics is a great fit for you. 

With its automated tools and services, Sellics can help reduce your workload so that you can focus on things that matter. 

It gives you access to data-driven tools that will allow you to have competitive intelligence when making business decisions.

Sellics is great for small, medium, and large-sized Amazon businesses. 

It is also newbie-friendly and very easy to use. And if you run into some problems while using one of its tools, they also have dedicated customer support to help you.

Sellics Best Features

One of the best features of Sellics is the fact that it is a comprehensive, all-in-one software suite.

It pulls data straight from Amazon’s API, so you can be confident about the information it provides. 

With Sellics, you don’t have to subscribe to a myriad of different tools from different companies anymore. It has all the tools that most Amazon sellers would need to run their business efficiently and effectively. 

And it is conveniently placed in one location that you can access.

The ability to easily download and export reports is also a big plus in our book.

sllics keyword selection

If you are hiring a third party to handle your campaigns, the ability to quickly download and share reports is a must.

Finally, Sellics also offers a free 7-day trial that doesn’t ask you for credit card information. 

This is one of the best features of the tool in our opinion. It allows you to freely use and explore the tool before committing to a long-term purchase.

Now let’s discuss in depth some of the amazing tools that Sellics is offering. 

Profit Management Dashboard

One of the biggest hurdles that Amazon sellers have to face is understanding profit reports.

Yes, you might be making lots of sales. But it is also possible to make lots of sales and still lose money because of high marketing costs and other selling expenditures.

Since a seller’s revenue can be cut into several different kinds of fees, understanding where your profit is coming from is important. 

Making sure that you track estimated sales and costs is important for the health of your business.

The Sellics profit dashboard allows you to comprehend your profits and costs without making it too complicated and time-consuming. 

It lets you input criteria such as sales, taxes, Amazon fees, refunds, returns, VAT, and other variables.

profit management dashboard

You can also integrate your Profit dashboard with your Amazon PPC campaigns so you can easily recognize possible opportunities to increase your profits and reduce your expenditures. 

By connecting your Seller Central account to the Profit Dashboard, you can:

  • Gain real-time sales history values
  • Understand how your expenditures impact your bottom line
  • See updated real sales volume
  • Discover factors that affect your profitability
  • View historical data so you can make data-driven decisions

Sellics Sonar

The Sellics Sonar is a keyword research tool that aims to assist sellers, vendors, and agencies when it comes to keyword research.

sellics sonar

 It helps with keyword generation and discovering new KW phrases to optimize for.

discovering new keywords

Finding relevant and profitable niches through keywords is important for any Amazon business. It can improve organic rankings, product visibility, SEO, and PPC campaigns. 

Using the right keywords can also help reduce PPC costs. This is why having a keyword spy tool is an advantage for any merchant.

The Sellics Sonar tool is quite easy to use. All you have to do is enter a Keyword or ASIN of the product that you are interested in.

Sonar entering the Keyword or ASIN

After entering the Keyword or ASIN, it will display all the related keywords and phrases that are relevant to your query.

related keywords

Just like a keyword spy tool, it will show you a word cloud of the keywords that you can optimize for. 

It will also display the search volume of the keywords so you can prioritize those with ample demand. You can even use the keyword you find here on your Google Adwords campaigns.

This tool is simple and easy to use and it works great for initial keyword list building. 

Whether you are looking for profitable PPC keywords or trying to discover SEO keywords you can optimize for, the Sellics Sonar tool is a great place to start.

sellics for optimization

PPC Manager

Looking to grow your return on investment while drastically reducing the time you spend managing your Amazon ads?

If you are looking for an automated solution that can help you improve your PPC campaigns, then the Sellics Amazon PPC Manager tool is for you.

This PPC manager tool can help with keyword discovery and migrating to automated bidding. 

By setting up rules, you can instruct the tool on what to do whenever certain triggers occur. 

This can help you reduce costs on keyword bids and improve conversion rates.

For example, you can set up keyword automation rules to transfer relevant search terms whenever a sale is made. 

You can also migrate a keyword to your “negative keyword list” if they get clicks but get no sales. 

keyword automation

Similarly, you can automate your bidding and reduce your advertising costs through efficient bidding rules. 

For example, if you have a group of keywords that are getting no sales, you can automatically decrease your bids by a certain percentage. 

You can also automatically increase your bids on high-converting keywords to make more sales.

bid automation

Ad scheduling is a very important part of running an efficient pay-per-click campaign. 

Running your ads during the most profitable hours is essential in decreasing costs and increasing profits. 

However, you need access to your campaign’s performance metrics during specific times of the day. This can be easily achieved with the help of the Day Parting feature. 

Now you can automatically control when you want your ads to be active or inactive.

ad scheduling

With the Sellics Amazon PPC Manager tool, you can make smarter and more efficient decisions when it comes to your pay-per-click campaigns.

You can easily automate PPC campaigns. Automation can reduce the time you spend on running ad campaigns so you can focus your attention on things that matter. 

Amazon Ranking Optimizer

Growing your sales starts by getting at the top of the Amazon search rankings. 

Customers must be able to find your products first before they can purchase, right? 

But how can your organic search rankings improve if you don’t know how to optimize in the first place? 

This is where Sellics’ Amazon Ranking Optimizer comes in.

To improve your sales rank on Amazon, you need to make enough sales. And it all starts by being able to put your products on the first page of the search results. This can be done with the help of the Sellics Amazon SEO Tool.

amazon ranking optimizer

First, this tool allows you to find the most relevant keywords in your niche. It works as a niche analyzer and keyword database builder in one.

Once you are done creating a keyword database, you can then use these keywords to optimize your product listings. 

Search marketing experts know that an optimized product listing will have a much higher conversion rate compared to non-optimized ones.

Thus, maintaining a keyword-optimized product listing is vital to the success of your business. From rank tracking to intuitive listing optimization, Sellics Amazon Ranking optimizer performs at a high level.

Review Management Tool

Managing customer reviews and responding to feedback is an important part of being a third-party merchant on Amazon. 

Whether you are dealing with negative feedback or trying to appease customer complaints, responding to feedback is critical to your business. And if you have a very small team, this process can be tedious.

With Sellics’ Reviews Management, you can streamline all of the customer feedback you’ve received in one place. 

By working with negative reviews and improving your customer relationship, you can convert unhappy customers into loyal patrons. This is the one tool that you cannot overlook when it comes to keeping customers happy and satisfied.

review managemnet tool

The Review Management tool provides you with so many ways to work with your customers. Negative reviews are something that you shouldn’t learn about a week later. 

With this tool, you can get live alerts on your account and deliver quality customer service.

You can even create customizable responses that answer the unique problems of each customer. Thus, it also acts as a pseudo-user management tool.

Keyword Rankings

Tracking your keyword rankings and keeping your eye on the phrases that you are targeting can be daunting. 

No one wants to sit on their chair on a fine weekend, wasting time while you manually input KWs on rank tracking, right? 

Good thing for you, Sellics also has its own Amazon Keyword Rankings optimizer that can help you get your products ranked. 

With this tool, you can keep an eye on profitable keywords and optimize your listings for improved organic traffic.

Just some things to keep in mind when using this rank tracking tool:

1) This tool will track your organic ranking only once a day for each keyword added. Thus, each new data point will continuously be added to your KW ranking history every day.

2) If the rank shows a blank slate or no number, it means that your product is ranked way past the 10th page of the Amazon search results. This tool will not track organic rankings of keywords that are beyond page 10.

keyword ranking interface

Inventory Management

One of the worst nightmares you could experience as a merchant is not having enough stocks to sell during the peak shopping season.

Imagine having 100 orders that are on hold because you don’t have enough products to fulfill them? Trust us – these customers will not wait for you and will immediately head over to your competitors.

With Sellics Inventory Management, you’ll have more inventory control. You’ll get updated with your current stock units as well as your sales velocity per day. 

The instant notifications will give you an idea of when you’ll possibly run out of stock and prompt you when the need to re-order becomes imminent. 

Just take note that you need to connect your Seller Central Account before you can use this tool

It’s like having your assistant telling you to put more products in your store. And frankly, adding more products will only mean more profits and income for your business, right?

Sellics Pricing

So how much does Sellics cost anyway? Is it a worthwhile investment? Glad that you asked that, since that is the reason why most of you are reading this article, right?

The pricing structure of Sellics is based on a tier system. There is a seller edition, and a vendor edition you can choose from. You can either subscribe annually or quarterly, depending on your budget allocation. 

For Small and Medium Businesses

For most small and medium-sized sellers with mid-sales volumes, the Advertising Advisor plan is recommended. 

It starts from $259 /month for an annual plan. The quarterly plan is more expensive at around $349 /month. If you want to save money, I recommend going for the annual plan.

Under this plan, you’ll have access to features such as Sellics Smart Campaigns, SEO tools, Reviews Management, Profits Management, Amazon Ranking Optimizer, PPC Manager, and other Sellics tools. 

It also includes personalized coaching and platform onboarding as well as monthly performance reviews of your campaigns.

pricing plan for small and medium business

For Large Businesses and Enterprise

For large sellers and advertisers, the Managed Services plan is what I recommend. 

This is similar to the “agency edition” of Sellics. Under this plan, all of the products and services from the Advertising Advisor are also included. However, you’ll have a more personalized and hands-on service when you go for Managed Services.

The plan starts from $1,249 /month for the annual plan and $1,599 for the quarterly plan. As always, the yearly plan is what I recommend. Especially if you are planning to onboard multiple users.

With this plan, you’ll get hands-on management of your PPC services directly from Sellics’s team of experts. You’ll experience overall advertising effectiveness and personalized PPC optimization. 

Additionally, you’ll also enjoy regular key performance index reports that will help you achieve your business goals.

Just something to take note of. These starting prices are valid for those with up to $10,000 in monthly ad spend. Also, an upfront payment is required to enjoy the annual discount.

Pricing Plan for large business and enterprises

Sellics User Interface

The user interface of Sellics is very easy to understand. All of the important tools and services are located on the right side of the screen dashboard. This makes access to the products quick and easy.

The right side of the dashboard contains the space where all the data and information are displayed. The performance metrics as well as the prompt to connect your Amazon Seller Account will be found on the right side of your dashboard.

You can also access the Support, Learning, Help Center, and FAQ locations on the dashboard. By clicking on the chat button on the lower right side, you can also start a conversation with their designated customer service representative.

sellics user interface

Customer Support

Not having friendly customer support that is always ready to help you out can be a deal-breaker for any Amazon tools service. 

Sellics takes its customer service to the next level with quick solutions coupled with friendly conversations.

There are several ways to contact their customer support team. 

Chat Box

You can simply click the Chat Box bubble on the lower right part of your screen. Customer service chats prompt will pop out where you can start to have a conversation with their representative.

Sellics  chat interface

Email Support

You can go to the lower-left part of the Sellics website and look for the Contact Us link at the footer. There is a link that will direct you to be able to contact support from there. 

For general information questions, you can send them an email via the address ask@sellics.com. An email support representative will usually contact you back within 24 hours.


If you have questions that you need to get answered as soon as possible, the Knowledgebase can help you. 

You can search for articles that talk about specific problems and their designated solutions within the Knowledgebase platform.

There are lots of comprehensive guides that you can access for free within this space. All of the answers and advice also come directly from the Sellics team.

Sellics advise and answers.

Sellics Alternatives

Looking for alternatives to Sellics? I have listed some of them below:


Considered one of the most popular Amazon tools in the market today, Helium10 is a great tool that merchants from both Amazon and Walmart can vouch for. 

As one of the industry’s first all-in-one software for Amazon sellers, Helium 10 offers tools for product research, keyword research, listing optimization, analytics, PPC management, and other Amazon marketing services.


Jungle Scout

Jungle Scout is another alternative to Sellics that offers pretty much the same kind of services. It can help find winning products, track keywords, create optimized product listings, and more.

But what makes Jungle Scout different from the competition is its ability to connect you with product suppliers. 

If you are having a difficult time looking for a direct supplier from websites such as Alibaba and Aliexpress, Jungle Scout can hook you up with their own network of reliable product suppliers.


Viral Launch

If you are looking for a Sellics alternative that focuses more on product launches, then Viral launch is the one for you. As a product detector service, it can be a great choice for those who want a smooth-sailing start on Amazon.

viral launch

Unlike other software suites, Viral Launch specializes more in researching products, competitor tracking, and keyword optimization for launch. 

While other tools have branched out to other services such as review management, Viral Launch keeps it simple by focusing more on pre-launch analytics.

By using reliable data pulled directly from the AMZ channel manager, Viral Launch can help predict how many sales you can get before you even start launching your product. This will help you avoid making mistakes when it comes to picking what products to sell.

Sellics Pros and Cons

So what are the good and not-so-good things about Sellics? I have listed some of our opinions about it below:


  • It is a comprehensive, all-in-one tool
  • It has its own inventory tool to help keep track of your stocks
  • It allows you to automate and monitor pay-per-click campaigns
  • It has a very powerful keyword tool for research and tracking
  • It has a reliable review manager that can alert you when you get negative reviews
  • Integrates well with your Amazon Seller Account
  • Integrates with other Amazon marketplaces (US, UK, etc)
  • Offer a free 7-day trial with no credit card required


  • Requires connection to your Amazon Seller Account to fully utilize its services
  • Data can only go back to the last 2 months
  • Can be a bit expensive for small businesses that are just starting out

Frequently Asked Questions (FAQ)

Is Sellic Worth It?

It all depends on what you are looking for. If you are a business owner who wants to automate some of your important tasks such as running PPC campaigns, managing your inventory, researching products, and optimizing your keywords, then the answer is an astounding YES.

Just the Review Manager tool of Sellics alone is something that many sellers would pay to have. The fact that you can have it and more with your monthly subscription is a testament to how powerful this product is.

Is Sellics Needed For My Business?

If you want to keep the health of your business in tip-top shape, then the answer is YES. Sellics provides a service that covers the most important aspects of running an Amazon store. 

Keyword research, managing reviews, keeping track of inventory, and running PPC campaigns are all essential. If you want to stay ahead of the competition, having access to Sellics is obviously an advantage

Does Sellics Have A Keyword Research Tool?

Yes, it has a Sonar keyword tool that helps with keyword generation and discovering new product-related phrases to optimize for.

How To Stop Sellics Subscription

To stop your subscription, you can contact Customer Support and have your account canceled. You can also do it by yourself within the Account Tab at the bottom-left part of the dashboard.

Just go to Subscriptions & Payments. From there, you can view your current subscription and click to cancel your subscription:

Who Isn’t Sellics For?

Sellics isn’t for people who have no interest in expanding and automating their Amazon businesses. If you don’t want to be on top of your Amazon business, then maybe a powerful tool like Sellics isn’t something that would interest you. 

Also, if you don’t want to pay a monthly subscription and would rather opt for a one-time payment tool, then Sellics isn’t for you.

Is Sellics Secure?

Sellics uses industry-standard encryption to protect your data. None of the data from your connected Amazon Seller account are used by Sellics, so it is 100% safe and secure to use this tool.

Bottom Line

In conclusion, Sellics is an amazing tool for those who are looking to automate their business.

If you want to spend less time managing your business but still want to keep your business on top of the game, this is the perfect tool for you. 

With so many tools and services offered in one accessible platform, you don’t have to subscribe to multiple different services anymore.

Sellics also offers services that you cannot find in other tools such as the Review and Inventory Manager.

I really love the Inventory and Reviews feature of Sellics. Allowing you to keep track of two of the most important parts of an Amazon business (customer reviews and inventory stocks) while also providing a whole suite of powerful PPC and Keyword research tools is a combination that you won’t find in any other tool.

For this reason, I highly recommend trying the 7-day free trial of Sellics

It will give you an idea about how to integrate the product with your business. From here, you can decide for yourself if this is something that your business truly needs.

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